Where are Lay's chips made? Potato chips. How they are made (37 photos). Types of chips Lays

Probably, there is no person who does not like chips. This tasty, crunchy and fragrant dish has become the adored delicacy of millions of people around the world. And despite the fact that such a "culinary masterpiece" is considered quite harmful, especially for children. After all, a lot of “chemical ingredients” are added to the delicacy that you can buy in every grocery store, allowing you to keep it as long as possible. But what to do if you are not able to deny yourself this pleasure? In this case, homemade chips, which can be prepared in many ways, are a great alternative.

Such a dish will serve as an excellent appetizer, a wonderful side dish and a great addition to many other dishes, and there will be no more harm from them than from any other dish made from potatoes. Today we invite you to learn how to cook chips at home, chips are not only tasty, but also healthy.

In the chips that are bought in the store, there is practically no benefit, but there is enough harm. The fact is that potatoes contain a large amount of starch. It converts to glucose, which makes the body feel full. And glucose is able to turn into acrylamide - a component dangerous for the body.

If you use it regularly, then cancer can begin to develop. Women aged 30–45 are most vulnerable to this disease, because it is they who develop tumors in the uterus and ovaries.

Other reasons why potato chips are considered unhealthy are as follows.

1. The same oil is used for cooking, when it needs to be changed after each batch of potatoes. This causes an increase in cholesterol levels in the blood.
2. Chemicals are added to the product. Most often these are flavors, dyes, flavor enhancers. According to the regulations, a certain proportion of these components is indeed allowed, but manufacturers often exceed this limit. This affects the general well-being of a person, is fraught with metabolic disorders, the occurrence of allergic reactions, and the destruction of tooth enamel.
3. It contains a lot of salt. It interferes with the normal growth of hair, nails and bones, destroys vitamin C. Excessive consumption of such chips can eventually lead to heart problems.
4. Chips are an incredibly high-calorie food, so it's no surprise that they contribute to obesity. 100 g of chips contain 510 kilocalories, which is a quarter of the daily requirement!

But potato chips are not only harmful to human health. They also have some useful properties, including satisfying hunger, improving mood (especially when you really want to eat this product, that is, emotional, psychological hunger sets in).

How to make chips at home

To prepare healthy and tasty potato chips at home, you need to choose the right raw materials. This product requires potatoes with a high dry matter content (from 20%). If it is too watery, then crispy chips will not come out. The following varieties of potatoes are perfect:

• Lady Rosetta;
• Bullfinch;
• Fantasy;
• Pushkinets;
• Story;
• Saturn.

These varieties were bred by breeders specifically for making chips. They are dense, not watery, the starch content is minimal.

Classic recipe

Ingredients:

• Potato - 600 g.
• Vegetable oil - 3 tbsp. spoons.
• Dill - 1 bunch.
• Garlic - 2 cloves.
• Salt and pepper.

Cooking:

1. Wash potatoes in warm water and peel. Leave the skin on for new potatoes. As a result, homemade chips will get a beautiful frame. Lay the potatoes out on a paper towel to dry.
2. Peel the garlic. Finely chop both slices. I do not recommend using a press, otherwise you will get garlic puree instead of tiny pieces.
3. Rinse the greens, shake off the water and cut off the bottom of the branches. After dividing the dill into two parts, set one aside and chop the other.
4. Place a shallow and wide container on the stove and pour in the oil. To get fragrant chips, I recommend using unrefined olive or sunflower oil. Send the chopped herbs and garlic to the oil.
5. Cut potatoes into thin circles. A food processor or a special vegetable cutter will facilitate the task. I use a kitchen knife.
6. Put the prepared potatoes in a container with spicy oil, cover and shake. As a result, each potato circle will be saturated with oil. Remove the lid and leave the potatoes for half an hour.
7. Place paper on the bottom of a mold or baking sheet. It is important that the edges of the paper do not protrude, otherwise they will burn. Lay potatoes on top in a single layer.
8. Send the form with potatoes to the oven preheated to two hundred degrees for twenty minutes. If you want a crunchier treat, increase the cooking time by one and a half times.
9. It remains to get the appetizer from the oven, wait until it cools down, put it in a beautiful dish and sprinkle with dill. I recommend serving with sour cream.

Easy way to cook chips in the microwave

It is very easy to prepare such a dish and you can use this recipe without adding oil, so this type of homemade chips is much healthier than others, and the taste will not be worse. Preparation consists of the following steps:

1. Peel, wash and cut the potatoes into thin circles, then dry them on a paper towel. If desired, the slices can be greased with vegetable oil.
2. Lay the dried potato slices on baking paper so that they do not touch each other.
3. Cook for 5-7 minutes, choosing a power of 600-750 watts.
4. Once the potatoes are golden brown, take them out and put them on a plate.
5. Still uncooled chips should be sprinkled with salt and spices.

Potato chips in the oven

Ingredients:

• vegetable oil;
• potatoes - two.

Cooking method:

Peel and wash potatoes. Then cut it with a special vegetable cutter into thin slices about two millimeters thick. Add vegetable oil and put spices to taste, mix everything thoroughly by hand.

Cover a baking sheet with baking paper, treat with vegetable oil and lay out the slices. Put in a preheated oven and bake for about 20 minutes at 200 degrees.

Recipe for cooking in a pan

Ingredients:

• potatoes - 0.3 kg;
• olive oil - 50 ml;
• spices at your discretion;
• greens (dill, parsley, basil).

Cooking:

Prepare potatoes. Cut into thin slices, put on a cloth to dry a little (15-25 minutes). Heat the oil in a frying pan, lay out the slices. Ideally, they should not touch each other. Fry potatoes on each side for a few minutes. After cooking, lay out the slices on paper. This will help get rid of excess fat. Sprinkle with spices and herbs.

Other Chip Recipes

Natural potato chips with cheese sauce

Ingredients:

• 5 potatoes
• 50 g dried dill,
• 80 ml lemon juice
• 2 bulbs
• sea ​​salt.

For sauce:

• 50 g non-dairy cheese,
• 50 g sour cream 20% fat,
• 1 bunch of green dill.

Cooking method:

Onion peel, wash, chop, squeeze the juice. Wash potatoes, peel, cut into very thin circles. Put in a bowl, add lemon and onion juice, salt and mix. Then drain the liquid, lightly dry the potato slices, sprinkle them with dried dill, mix. Arrange the potato wedges on a tray. Dry in the oven. When the potatoes are completely dry, they are ready. To prepare the sauce, mash the cheese with a fork, mix with sour cream and washed and chopped herbs. Put the chips on a dish and serve with sauce.

Natural raw potato chips without oil and chemical additives are a great alternative to unhealthy fried chips. The main thing is to choose delicious potatoes for them. Pink varieties are best suited. A good raw potato should be sweet and palatable. Acrid or bitter potatoes should not be eaten raw. Also, never eat green or sprouted tubers - they contain the poison solanine.

Carrot chips

You can cook such a crisp in 10 minutes, or even less.

You will need:

• 3 root crops;
• a little olive oil;
• 2 tsp salt;
• French or Italian herbs.

Cooking method:

Rinse/peel the carrots thoroughly and wipe dry. Cut the carrots into thin circles and send them to a bowl. We add it, flavor it with herbs and sprinkle with oil. We mix everything well.

We cover the plate for micra with parchment and put carrot slices on it. Try to keep the circles at a certain distance from each other.

We send the plate to the microwave. With a power of 900 watts, cook for 2 minutes. Then we turn the circles over and send them again for 2 minutes in the microwave. Next, we shift the finished chips to a flat plate and crunch with pleasure.

Chips "Unusual"

Ingredients:

• 6 bananas,
• 2 tbsp. l. vegetable oil,
• 4 avocados (pulp)
• 2 cloves of garlic
• 2 tbsp. l. lime juice,
• 80 ml mayonnaise,
• 100 g green onions,
• 2 pinches ground chili
• paprika,
• hot pepper sauce,
• pepper, salt to taste.

Cooking:

Banana cut into slices, fry in oil in a saucepan until crispy. Remove excess oil, salt and pepper. Mix avocado pulp, chopped onion and garlic, lime juice and mayonnaise, add spices. Serve with sauce.

Beet chips

Ingredients:

• 5 pieces. medium beets,
• 350 ml of water
• 200 g brown sugar

Cooking:

Peel the beets, cut into very thin slices. Pour sugar with water, put on fire and cook until thickened. Put the beetroot slices in a bowl and pour over the hot sweet syrup. Mix lightly and leave for 3 hours. Line a baking sheet with paper, spread the beets there in parts and dry in the oven for 2 hours at a temperature of 100 ° C. Remove from oven and let cool.

Sweet potato chips

Ingredients:

• 1.36 kg sweet potatoes
• 960 ml vegetable oil, or as needed for deep frying
• Salt to taste

Cooking:

1. Wash and clean sweet potatoes. Cut it into 1.5 mm rounds on a mandolin or electric vegetable cutter.
2. Heat the oil to about 16o°C and deep fry the potatoes in batches until browned (1-2 minutes). Remove from oil, blot with absorbent paper, salt. Serve immediately or leave uncovered in a warm place.

Parmesan chips

Ingredients:

• 120 g grated parmesan

Cooking:

1. Heat up a non-stick frying pan and put small heaps of grated parmesan on it.
2. The resulting crispy chips (or waffles) immediately remove from the pan with culinary tongs or a wooden spatula and spread out to dry.

vegetable chips

Ingredients:

• 2 pcs. large potatoes
• 2 pcs. sweet potato
• 2 pcs. large beets
• 1 PC. parsnips
• 1 small celery root
• 8–10 st. l. olive oil
• 1/4 tsp freshly ground pepper
• 1/4 tsp ground sweet paprika

Cooking:

1. Wash and clean vegetables thoroughly. Cut the beets, parsnips and celery in half and then into thin slices.
2. Cut the potatoes into thin circles 2 mm thick. To do this, it is convenient to use a special grater, a nozzle on a food processor, or a very sharp knife.
3. Place the vegetables in a bowl, drizzle with olive oil, sprinkle with paprika, salt and pepper and toss to combine. Oil should not be too much.
4. Lay out in one layer, lightly blot future chips with a paper towel. Sprinkle with salt and bake on a baking sheet lined with baking paper for 20-30 minutes at 180°C until golden brown. Be careful not to burn the chips. Let cool on the baking sheet.

Turnip chips

Turnip chips are slightly sweeter than potato chips. Good on their own or with sauce.

For 6 servings

Ingredients:

• 500 ml sunflower oil
• 4 small turnips, cut into very thin slices
• a pinch of paprika

Cooking method:

1. Heat oil in a large saucepan to 180°C. Fry the turnip slices in 4 batches (1-2 minutes per serving) until golden brown. Be careful, oil may splatter.
2. Transfer the finished chips with a slotted spoon to a dish covered with parchment, salt, sprinkle with paprika and serve.

apple chips

Further, after reading the following recipe, you will learn how to cook chips in the microwave from apples. This version of the snack is similar to the previous one only with a characteristic crunch. Otherwise, the taste of the snack is completely different - moderately sweet, with a pleasant fruity taste and a delicate aroma with notes of cinnamon. The delicacy is unique in every respect and low-calorie, which will especially appeal to those who watch their weight.

Ingredients:

• sweet apples - 0.4 kg;
• sugar and cinnamon - to taste.

Cooking:

Wash apples, cut into slices and remove seeds from them. Lay out the slices on a plate of the device and turn it on for seven to ten minutes at medium power. Apple chips in the microwave will be ready and acquire the desired crunch after completely cooling on a parchment sheet.

Features of cooking chips

The best thing you can do in order not to harm your body is to learn how to cook chips at home. It seems so easy, but you will never get the chips you expect if you don't know a few important secrets.

It is easy to prepare such a delicacy on your own. Homemade chips, unlike store-bought ones containing preservatives, flavors and other non-harmful additives, are completely harmless to the body. They contain only natural products: potatoes, vegetable oil and salt. Cooking does not require special devices, an oven or microwave is enough, and in the absence of such, an ordinary frying pan will do. Follow simple requirements, and the crunch of potato slices will please everyone without exception.

1. Not only taste is important, but also aesthetic. Therefore, put the “defective” (eyes, bumps) source material aside, and leave even potatoes for processing.
2. By rinsing the cut slices with cold water, you can reduce the starch content, after which the chips will not stick together during the frying process.
3. Put the cooked potatoes on a plate, after laying baking paper, or sprinkle the dish with flour.
4. You can spice up the taste of homemade chips by adding paprika, spices or other spices of your choice.

As you can see, golden and crispy chips at home are very easy and simple to prepare. It is better to store them in a paper bag, in a dry place, you can serve them as a side dish or beer snack. Bon Appetit!

Potato chips are "food garbage" that has become a part of the lives of adults and children. They are snacked, taken in parallel with alcohol, used as an additive to salads. It is one of the world's best-selling commodities and one of the least healthy foods in terms of nutritional value. But there is no benefit only in store-bought chips. Therefore, it is important to know how to make chips at home.

If you cook them at home, you can get a practically harmless delicacy. The main thing is to choose a good recipe with a small amount of harmful ingredients. The second rule is to choose the right cooking method.

In the chips that are bought in the store, there is practically no benefit, but there is enough harm. The fact is that potatoes contain a large amount of starch. It converts to glucose, which makes the body feel full. And glucose is able to turn into acrylamide - a component dangerous for the body.

If you use it regularly, then cancer can begin to develop. Women aged 30-45 are most vulnerable to this disease, because it is they who develop tumors in the uterus and ovaries.

Other reasons why potato chips are considered unhealthy are as follows.

1. The same oil is used for cooking, when it needs to be changed after each batch of potatoes. This causes an increase in cholesterol levels in the blood.
2. Chemicals are added to the product. Most often these are flavors, dyes, flavor enhancers. According to the regulations, a certain proportion of these components is indeed allowed, but manufacturers often exceed this limit. This affects the general well-being of a person, is fraught with metabolic disorders, the occurrence of allergic reactions, and the destruction of tooth enamel.
3. The presence of excessive amounts of fat. This leads to obesity and indigestion. Appetite decreases, immunity decreases.
4. It contains a lot of salt. It interferes with the normal growth of hair, nails and bones, destroying vitamin C. Excessive consumption of such chips can eventually lead to heart problems.

But potato chips are not only harmful to human health. They also have some useful properties, including satisfying hunger, improving mood (especially when you really want to eat this product, that is, emotional, psychological hunger sets in).

How to make potato chips at home?

Homemade potato chips are a great treat to have as a snack. They taste completely different from the purchased product, regardless of the method of preparation. And most importantly, when cooking, it is possible to regulate and control the amount of salt and seasonings, pour them as desired.

To prepare healthy and tasty potato chips at home, you need to choose the right raw materials. This product requires potatoes with a high dry matter content (from 20%). If it is too watery, then crispy chips will not come out. The following varieties of potatoes are perfect:

• Lady Rosetta;
• Bullfinch;
• Fantasy;
• Pushkinets;
• Story;
• Saturn.

They are bred by selectors specifically to create this delicacy. In most cases, the tubers are the same size, so the chips will match.

To prepare healthy chips according to this recipe, you will need the following ingredients:

• 500 g potatoes;
• 2-2.5 st. l. vegetable oil;
• butter;
• salt and pepper (added to taste).

First, the potatoes are peeled and washed under cold water. Spread on a towel so that it dries a little (for about 20-30 minutes, no more).

After that, oil is poured into a large amount. Give it enough to warm up and in parallel cut the potatoes into small circles (2-3 mm in thickness). You can use a special vegetable cutter, but it is quite possible to cope with an ordinary kitchen knife.

Put the potatoes in a frying pan with hot oil. Separate slices should not be in contact with each other, otherwise you get an ordinary fried potato.

When the chips turn golden, they are removed from the pan, salted and sprinkled with spices. Lay on paper towels or paper towels to remove excess oil. Chips are ready to eat!

In the oven

First you also need to peel the potatoes, cut them thinly. But in addition to this component, you need greens (dill is best) and garlic. Therefore, after the potatoes, garlic and dill are peeled and finely chopped.

Garlic needs to be cut, because when using a press, garlic puree is obtained, which will not allow you to get crispy chips.

A small container is placed on the stove, where oil is poured in a small amount. Chopped garlic and herbs are thrown inside. The potatoes are laid out inside the container and shaken slightly so that each slice is soaked with oil and spices. Let it brew for 30-40 minutes.

Take a baking sheet and cover the bottom with paper. Potatoes are laid out on it, but only one side by side. The oven is preheated to 200 ° C, where the chips are sent for 15-20 minutes. After that, they are checked for readiness. If desired, you can place in the oven for another 15 minutes to get more crispy.

When the chips are cooked, they are allowed to cool for 30-40 minutes, no less. It is recommended to serve with sour cream.

To prepare chips in this way, you only need 3 components - 25 ml of oil, 300 g of potatoes and spices. This portion is enough for 1 adult.

The sequence of actions is as follows.

1. Potatoes are peeled, washed and cut into small slices. Leave in cold water for 15-20 minutes to release the starch.
2. The slices are dried with paper towels and sprinkled with selected spices (sometimes just adding salt and pepper is enough).
3. They take a flat container and lay potato slices on it in 1 row.

Cooking time for chips is 4-5 minutes. Provided that the maximum cooking temperature is set. After 2 minutes from the start of cooking, the chips must be turned over.

Chips are considered ready when a golden brown crust appears on them. Then they should be taken out of the microwave and allowed to cool, otherwise they will simply burn.

in deep fryer

The number of components depends on the type and size of the fryer. Usually enough 1 kg of potatoes and 1-2 liters of oil. Favorite spices are taken as spices - suneli hops, salt, pepper, paprika, red pepper, etc.

Do the same with potatoes as in previous recipes. When it is cut into thin circles, the deep fryer is filled with oil. The device is turned on, the necessary program is activated. A special signal will notify when potatoes can be immersed inside the equipment and when it can already be taken out.

Ready chips are laid out on paper so that the glass is excess oil. Only after that they are sprinkled with spices. Serve better with homemade sauces (cheese, barbecue, ketchup, etc.).

When you want something tasty, you can cook homemade chips. Great snack option for kids and adults alike. Do not require many components (usually 2-4 ingredients are needed). For children, fruit and vegetable are more suitable, for girls on proper nutrition - from pita bread, for men - potato.

Some young mothers or girls who take care of their health do not want to eat fatty and high-calorie potato chips, and are thinking about how to make chips without harm to the body. Then you can cook healthy and tasty delicacies from fruits and vegetables.

For ecochips, kiwi, apples, mangoes, pumpkins, Sicilian and ordinary oranges, grapefruits, zucchini and other food products are used. Sometimes they even take leaf pita bread. And such an appetizer can be crunchy even in the evening without harm to health and figure!

from apples

They are best done in the oven or a special dryer. Cooking time takes about 2 hours, of which 15-30 minutes are spent on preparing the components and 1.5 hours on cooking.

For apple chips you need:

• 5 small apples with dense pulp;
• 80-90 g of sugar;
• 200 ml of water;
• 0.5 teaspoons of citric acid.

The first step is to prepare the syrup. For him, take sugar and citric acid, which are poured with warm water. The container with these components is put on fire and brought to a boil. When the sugar is completely dissolved, the syrup is removed from the heat and allowed to cool.

The second stage is harvesting apples. They are cut into thin circles (1-2 mm) and the core is removed. The slices are placed in syrup and left to infuse for 15 minutes.

Not all apple mugs can be immersed in a container with syrup. This is often done in stages. The quality of the finished chips will not suffer from this!

After taking out the apple mugs from the syrup, they are placed on paper towels to remove excess moisture. Enough 5-10 minutes.

The third stage is the placement of slices on parchment paper. Lay in 1 row at a small distance from each other.

The fourth stage is the installation of a baking sheet in the oven. It is preheated to 60°C.

It is better to put the pan on the middle level. So apple chips are soaked evenly and quickly.

The fact that the slices are cooked is evidenced by their wavy edges.

Take 2-3 young zucchini, which are cut into rings or long slices. Put in a bowl with 100 g of flour and mix.

In order for each slice to be covered with flour on top, it is better to take not a container, but a bag. It can be shaken, as a result of which all the pieces will be evenly powdered.

Next steps.

1. Grease parchment paper with oil. Arrange the zucchini slices in 1 row on it.
2. Place the tray in the oven at 200°C. On average, it takes 15-20 minutes to cook, but there is no exact time. The main landmark is the toasted crust on top.
3. If desired, snacks are sprinkled with hard cheese. Then put it back in the oven for 10 minutes. When a golden crust appears, take it out and let it cool.

from a banana

Often banana chips are made with lemon. You need 2-3 bananas and 1-2 lemons.

Bananas are peeled and cut lengthwise or across. First, the oven is heated to 85-90 ° C. Then the banana rings are placed on a baking sheet on parchment paper. Juice is squeezed from lemons, which is sprinkled on future chips.

Cooking takes 1-1.5 hours. The temperature in the oven is 180 °C. But if after this time the chips are not ready, they continue to bake.

For cooking, you need only ripe and fresh bananas. Too soft won't fit.

From lavash

Such chips are often made by girls who adhere to the principles of proper nutrition. This is a great snack when you want something salty, but not harmful.

To prepare such homemade chips, you need 100 ml of vegetable oil, 2 thin pita breads and spices to taste. Cooking time - 20 minutes.

While the oven is heating, pita bread is cut into squares, triangles, and other shapes. They are placed in a container where they are moistened with oil and dipped in spices. After that, spread on a baking sheet and leave for 15 minutes in the oven at a temperature of 220 ° C.

Lavash can be laid out in several rows.

Cheese with brisket

Great appetizer for beer or wine. Less calorie compared to store-bought chips.

You will need the following ingredients:

• 200 g of cheese;
• 70-80 g chicken breast;
• 2 cloves of garlic;
• 10 g dill or other herbs.

First, the cheese is rubbed on a coarse grater, and the chicken breast is cut into thin slices. Add grated garlic and chopped dill. Mix and spread in small portions on a baking sheet. Leave in the oven at 220°C for 15 minutes.

Fruit and vegetable chips are best cooked in the oven. So fruits and vegetables will not lose their beneficial properties and vitamins. Their use will not affect the figure or the work of various organs.

It is better to store such chips in cloth bags, glass jars, paper bags. The shelf life is usually 3-6 months, after which the chips lose their useful properties and gradually deteriorate.

After cooking, the delicacy should be left to cool for 15-20 minutes. This is necessary in order for the chips to be really crispy.

Conclusion

Chips are a great snack, but often the store-bought product is not very useful. If a person is a fan of such harmful snacks, then it is better to make snacks at home. Zucchini, potatoes, apples, pumpkins, cheese and breast, etc. are taken as the main ingredients. The main principle is less spices and oil.

Mother of two children. I have been running a household for more than 7 years - this is my main job. I like to experiment, I constantly try various means, methods, techniques that can make our life easier, more modern, richer. I love my family.

Many people sincerely believe that chips are made from potatoes. It's just cut into thin slices and fried in a special way, that's all. What's wrong with fried potatoes? After all, we often cook it at home, and it is very tasty. Of course, some substances are added to the chips to make them tastier and last longer, but isn't that allowed?

Look at this piece of Pringles - well, potatoes! However, this is not really the case...

Photo 1.

Pringles are one-third water.

Photo 2.

The recipe also includes two-thirds of potato flakes.

Photo 3.

A mixture of one-third water, two-thirds potato flakes and corn starch is sent on a conveyor belt to the first stop, the press.

Photo 4.

The press redirects the mixture to another conveyor to press it.

Photo 8.

The resulting mixture will fall onto the belt at the bottom and go under a huge baler for pressing.

Photo 5.

The conveyor belt uses four tons of pressure to compress the mixture into a potato leaf, which is then cut.

Photo 6.

Using oval templates, chips are cut from a potato sheet and rolled out with a very heavy roller.

Photo 7.

As they move along the conveyor, the ovals end up on the bottom belt, and the excess is removed so that they can then be recycled and make even more chips.

Photo 9.

The remaining ovals on the tape are sent to the mold, where they become concave and ideal for packing.

Photo 10.

Once shaped, the chips are fried for 11 seconds to become crispy and easy to stack.

Then the chips go to another conveyor, where the batch is given one or another flavor.

Photo 11.

3

A factory employee checks the chips, after which another conveyor shakes and weighs them for packaging.

Photo 12.

The weighing mechanism determines how many chips should be in each package, then a special spoon puts them into a tube.

Photo 13.

Photo 14.

Finally, after the chips are placed in the tubes, a special machine knocks on the lids of the packages so that all the chips take their place and are laid evenly.

Full video on how Pringles are made:

Speaking on this topic, it is very useful to analyze the chemical composition of the chips and how the chemicals from them affect health. I think all caring parents care about what their children eat.

Americans, because of the mass of problems that have fallen on their nation, want the beautiful bags of potato snacks to be a warning to consumers about possible cancer. It turned out that the chips contain a substance - acrylamide, which, when tested on rats and mice, caused cancer. According to critics, we are lagging behind these norms by 10 years. The state does not have money for such research, and it is more profitable for manufacturers to make not the highest quality potato snacks.

In America, billions of dollars are spent on chips, because this is their favorite treat. While nutritionists warn that the excess salt, oil, and acrylamide content of these potato snacks won't do any good, Americans still eat tons of them. There was a case that the Attorney General of California, Bill Locker, sued McDonald's and Frito-Lay and 6 other food companies because they produced chips and French potatoes without a warning label. The text that he proposed to write on the packaging of these potato snacks, it read: "This product contains a chemical that causes cancer." tumors.

If Loker wins the case, the attitude of laws towards these products will change in the USA. And in the future, other countries will begin to think about this fact. Labeling bags of chips will be a must. The introduction of such a standard in the EU, according to experts, will go without problems, because competitors use it for selfish purposes to lure consumers. Maybe in Russia we don’t spend billions on these potato snacks, but somewhere up to several hundred million dollars there will still be. It is unlikely that in the near future we will have such legislation that would require labeling for products that are not very good for health.

It is believed that we are lagging behind Western standards by 15-20 years. Why so bad? This is because we have some standards regarding "ordinary" products, and they are already outdated, and there is no specific legislation for "fashionable" products. You can say: "Why not? Because this is very important in our society." Only in article 10 of the law on consumer protection, there is such a paragraph that forces manufacturers to write down the full composition on their products. Of course, many manufacturers are not interested in disclosing the full composition of products (for example: flavor enhancer - monosodium glutamate E621, you can find it on packages as flavor additives or just a flavor enhancer). Another problem concerns any health products (health products). Many of these drugs are not certified, studies have not been conducted to detect side effects, and there is simply no guarantee of positive effects from them. For example, in the West, for the appearance of one drug on the market, 30 years of research are being done on all sorts of side effects, and even then, people are skeptical about this drug. Our people are more trusting, maybe because earlier in the USSR, medicines were really medicines, or because we have a lower standard of living. The main reason for such phenomena for us (and not only for us) is advertising. Nowadays, marketing is so developed that you can sell your own item to you.

But back to our topic - that is, to the chips. The state should pay more attention to the research of such products. Many people eat them and do not even suspect that they are at risk.

Natalia Olefirenko from Greenpeace Russia notes that even if there is a law on mandatory labeling of hazardous substances on packages, not all manufacturers will reveal the truth, but only when they fall under the eyes of the law. Even the state cannot always take care of our health. It means that only we are able to take care of our health in the best way.

The chemical composition of chips and french fries

Speaking about the chemical composition of chips and french fries, we will find two dangerous substances in them: acrylamide and glycidiamid. Toxicologists say that the latter is even more dangerous than the former.

Acrylamide is a very dangerous substance, which in experiments on animals has shown great harm. It can cause cancer, cause significant damage to the nervous system and even genes! The worst thing is that along with acrylamide we eat another harmful chemical - glycidamide. Western scientists, when analyzing the brands of many potato snacks sold, found this substance in 10 types of chips and 3 types of french fries.

They published the results of their results and the analysis methodology in the English-language journal "Journal of Agricultural and Food Chemistry". It turns out that in one kilogram of fried potatoes - 0.3-1.5 micrograms of glycidamide. Regarding acrylamide, studies have shown levels of the substance in foods such as potato snacks to range between 300 and 600 micrograms per kilogram. At the level of the liver, acrylamide is converted to glycidamide. And glycidamide is responsible for the carcinogenicity of chips. According to other studies, somewhere around 10% of acrylamide is thus converted into glycidamide.

Don't panic either! It is necessary to improve the industrial process of preparing potato snacks so that the amount of life-threatening chemicals in them is nothing small and, if possible, not at all. But even then people will face problems with the abuse of chips, because they get fat!!!

The Swedes thought about creating a more perfect line of products for these potato snacks. They want to reduce the amount of acrylamide and glycyamide to the critical levels possible. To do this, they recommend the use of other types of vegetable oil than those used in this industry and strict control over the level of glycidamide in the chips.

Can you die from chips?

In England, there was a case when 22-year-old Gina Gough almost died from eating potato snacks. She did not consume anything other than these products for three years in a row. It was not difficult for her to eat 15 bags of chips a day. She was admitted to the hospital with severe abdominal pain. When clarifying the diagnosis, the doctors realized that the causes of the disease were the consumption of fatty, high-calorie foods like potato snacks. She had an inflamed gallbladder and needed to be removed. The operation was very difficult and lasted four and a half hours. The gallbladder grew so large that it looked like a tennis ball and could "explode" at any moment. She started with one bag for breakfast, then moved on to 2 bags of chips, and so on. She didn't like the other food. In addition to problems with her gallbladder, she suffered from obesity and jaundice.

Gina started eating so many potato snacks after she lost her job. To get rid of depression, she used chips. Although her family spoke about the dangers of these products for health, she did not listen to them and ate them further. She did not assess the possible risks and almost died.

So this case suggests that chips can be addictive. Now, I think I persuaded you about the dangers of chips and why such packages should be labeled "Harmful to health".

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Chips are believed to have originated over 150 years ago in the United States. Legend has it that at one of America's finest restaurants, a customer (railroad tycoon Vanderbilt) didn't like the restaurant's signature dish, french fries, and returned it to the kitchen, complaining that the fries were too fat. The chef of the restaurant decided to play a trick on the client and cut the potatoes into thin slices and fried them in oil and served them to the table. Surprisingly, the client especially liked the dish, and since then a new dish has appeared on the restaurant's menu - chips.

Today in we will learn how chips are made.

Lay's chips have been produced since 1938. Today Frito Lay is one of the leading manufacturers of salty snacks both in the world and in Russia. Deliveries of Lay's chips to Russia began in the mid-90s, and in 2002 it was the first Frito Lay plant was opened in Kashira near Moscow.

The basis of chips is a good potato. According to the company's calculations, four kilograms of potatoes make a kilogram of chips. The plant buys potatoes mainly from Russian suppliers from the Moscow and Tula regions.

Employees say that not every variety of potato is suitable for making chips. The fruits should be dense in structure and contain a minimum amount of sugar, there are only seven such varieties.

Potatoes are transported to production in trucks that can carry up to 20 tons of product at a time. Arriving at the factory, the machine pours the potatoes into a receiving container. The employee inspects the potatoes - checks if they are suitable for chips. If there is a lot of greenery or black spots on the tubers, such a batch can be sent back to the supplier.

The potatoes are conveyed through the conveyor system to the bunkers, where the first stage of sorting takes place - cleaning from sprouts and earth. The potato tuber should be between four and nine centimeters in diameter, so very small tubers are rejected and the machine discards them in a separate bag. There are only eight such bins at the plant, each of them can hold 40 tons of potatoes, which are completely processed in four hours.

From the bins, the potatoes go to the next section, where the potatoes are washed and separated from foreign contaminants, stones and chips. Cleaning takes place in a large tank - a drum is installed inside it, on which clean water enters with the help of nozzles. Then they get rid of the peel using a round-shaped installation: getting into it, the tubers rotate around the rough walls, and the peel is erased. This happens in just 90 seconds.

After that, the potatoes are washed again in special baths to avoid getting the smallest particles of the peel after peeling. Then there is sorting by size, and especially large tubers are waiting for a grader - in it the potatoes are cut into several pieces using round knives.

Especially large potatoes are then cut in half again. Sorted tubers get to the inspection table - employees monitor the quality of the product, manually cut the pieces missed by the machine or throw out the unsuitable ones.

After sorting, the potatoes go through a conveyor system to the next section - a slicer, which cuts the tubers into thin slices: the allowable thickness of one slice is no more than 1.3 millimeters. The slicer has five "heads", inside of which there are drums with knives - slicers. For the preparation of corrugated chips, the knives are changed to wavy ones.

Then the slices are moved by a stream of water to the stage of a quick wash, where they are washed again - this procedure is necessary in order to get rid of excess starch. Starched water goes to a special plant, where the liquid is evaporated, getting dry starch. His company collects and sells.

Finally, the slices enter the frying stage, which takes place in a closed container at a temperature of 180 degrees. The chips are in the fryer for only three minutes - during which time each slice is immersed in a hot mixture of vegetable oils until cooked. At the exit of the machine there are moisture meters that check whether the potatoes are fried enough. If suddenly the potatoes turn out to be raw and poorly fried, the system will give a signal to the operator, and he will be forced to dispose of the batch. The next stage of verification is optical sorting, during which chips with defects are “shot” with the help of nozzles. Only then is the product sent to the spice application area.

The chips enter a large spinning drum, inside of which seasonings are sprayed. Due to the fact that the slices are oily, the seasoning fits well on each slice and sticks to it. Herbs (dried parsley, onion or dill), spices, flavorings and salt are used as seasonings in production. All these ingredients are mainly purchased in Russia, they are delivered to the conveyor already in a mixed form.

The company says that for some flavors - for example, garlic, tomato and paprika - a powder is applied to the chips, which consists of chopped vegetables. Monosodium glutamate and flavorings are also used to enhance the flavor. The company clarifies that all flavors are edible and are identical to natural products. “All this is indicated in the composition on the pack,” employees add.

At the same time, eight different flavors of chips can be made at the production facility. Some flavors are produced only for Russia - for example, "Porcini mushrooms with sour cream", "Salted cucumbers" and "Crab". For several years now, the most popular taste among Russians has been Young Green Onions.

On applying seasonings, the process of making chips ends. The slices first enter the weigher, and then the mass is fed into the opened bag, which looks like a sleeve. The former fills the bag with nitrogen and seals it: this way the product can be stored for a long time and not deteriorate. Cooking time for one batch of chips is a little less than an hour.

After packaging, the packages are put into boxes and sent to a warehouse, from where they go to stores in Russia and the CIS countries.

Brand: Lay's

Tagline:"Crunch - you can't resist!" "Lace - do you want it?" "Highlights taste better with Lace!" "Let's!"

Industry: Food

Products: potato chips

Owner company: Frito Lay (PepsiCo Inc.)

Year of foundation of the Lay's brand: 1944

Headquarters: USA

Lay's is a brand for a variety of potato chips founded in 1938. Crisps Lay's positioned by Frito-Lay, owned by PepsiCo Inc. since 1965. Other Frito-Lay brands include Fritos, Doritos, Ruffles, Cheetos, and Rold Gold Pretzels.

Brand history

brand of chips Lay's invented by American Herman W. Lay, who started his business in 1932 as a small-time salesman selling potato chips in Nashville. The 24-year-old businessman was then selling Gardner's chips to Barrett Food Products in Atlanta, Georgia.

Lay was loyal to Barrett Food Products' Gardner brand until 1944. In 1944, he decided to change the name of the potato chips to Lay's Potato Chips. This year is considered the year of birth of the brand. Lay's.

The representative office of Frito Lay opened in Russia in 1995. Ten years later, in 2005, it employed more than 500 people. Official sales of Lay's chips began on the Russian market in 1996. At that time, the company did not have its own production in Russia, and all products were imported from Poland, Greece, Turkey, Belgium, Hungary, England, and the Netherlands. sales reached about 400%.The overwhelming success at the start and excellent prospects prompted the company to build its own factory in Russia.

In 2002, Frito Lay completed the factory in Kashira. The first production line for the production of potato chips was launched. First packs of chips Lay's, made in-house, appeared in stores in October 2002. In 2005, the factory already had two lines for the production of potato chips and two lines for the production of extruded chips. The total production volume is more than 18 thousand tons per year.

Almost every year, Frito Lay, taking into account the ever-increasing demands of Russian consumers for the assortment of chips, introduced new flavors of its products to the market.

1996 chips with salt, paprika, onion, bacon flavors.

2000 dill flavored chips, Lay's Max enters the market.

2002 chips with "cheese", "barbecue" flavors.

2003 "pizza" flavored chips.

2004 chips with "fresh dill", "salt and butter" flavors, emphasizing the taste of potatoes, designed specifically for the Russian consumer.

2005 chips with sour cream and greens, crab, Lay's Max with ham and cheese flavors.

2007 chips with the taste of "barbecue", "porcini mushrooms with sour cream".

2009 red caviar flavored chips, "Lay's Sensations" flavored "Thai chili in sweet sauce", "Sardinian lamb with grilled eggplant and sundried tomatoes" and "buffalo mozzarella with pesto sauce" also appeared.

2010 Lay's max "Mega bacon", "Maxi sour cream and onion".

2011 Lay "s with the taste of "salted cucumbers with dill", Lay "s max with the taste of "Super sour cream and cheese".

For the production of chips Lay's at the factory in Kashira, Dutch varieties of potatoes are used, and only selected tubers with a certain content of starch and sugar are used. The production of chips processes over 80 thousand tons of potatoes per year. The entire technological process is built in such a way as to obtain a product that meets high standards. Lay's. Before being delivered to the factory, the potatoes are thoroughly washed and inspected. At the factory, these processes are repeated, after which the tubers are cleaned. Peeled potatoes are cut into thin slices of the required thickness and fried in vegetable oil. Then salt, spices, flavorings are added to the chips and packaged. Already packaged products are checked again, and part of it is taken for sampling.

Promotion

Frito Lay uses various channels to promote chips Lay's: advertising on television, radio, on the Internet, outdoor advertising, advertising in the press. It sponsors evening television broadcasts of feature films, places the logo in popular television weeklies.

Television advertisements use different motives. For example, in an advertisement with the participation of "good guy Vasya" an idea was played up, the main idea of ​​which was chips Lay's so tasty that at the sight of them a person experiences a burning desire to immediately eat them. The video was a big success among teenagers and young adults, which caused an increase in sales. Since 2004, the company has expanded its target audience and launched a new commercial on television, addressed to people who often spend their leisure time with their families.

The promotion of the updated Lay's Max was accompanied by a TV show of a new dynamic video with a play on a fashionable computer theme and a new hero - modern, decisive, sporty, whose image, according to the company, is more consistent with the image of the target audience.

To participate in television commercials Lay's international stars are also attracted. So, the famous football player Ronaldinho became the hero of the advertisement, which took place on the television screens of many countries.

Frito Lay also actively uses prize draws in its marketing policy. In 2003 to promote Lay's consumers of chips were invited to participate in the drawing of cash prizes. In 2004, buyers were raffled off a trip to Namibia and numerous travel travel wallets. And in September-December 2004, an advertising campaign "TV-mania" was carried out: buyers of chips who collected four advertising strips from the packaging, which, when added together, gave an image of the prize, became its owners. The raffle items were 10 plasma TVs, numerous chips dishes and unique TV pillows,

At the beginning of 2005, in the largest universities in 15 cities of Russia, an action was held to promote Lay's Max chips. Teams of "light hunger fighters" equipped in suits with the emblem of Lay's Max were sent to educational institutions. With special simulators, they "measured" the level of mild hunger and handed out packets of Lay's Max chips with new flavors to everyone who was hungry. The action covered a huge student army of 600 thousand people. !", which is aimed at modern and up-to-date people. Each participant could win one of a thousand I-Pod Mini or a Euroset-Content card for 7 units, with which you can download music news from the Internet.

For this program, Frito Lay used various channels to promote Lay's chips: TV advertising, online advertising, promotions in stores, sponsorship. One of the latest sponsorships was on the MTV entertainment television channels (transmission "12 angry spectators") and "Muz TV" (transmission "SMS-chart") These channels were chosen as the most popular in order to maintain the latest fashion trends and interest among the target audience.

Brand values