How to open your own flower shop in a small town? How to open a flower business and is it profitable

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If you walk around any city, you can see that the flower business is quite popular today. Each village has several small stalls and large salons. And here many people have a question as to whether the flower business is profitable and how much. Can the sale of flowers bring a decent profit in the face of such fierce competition? In fact, yes! But only if you open a flower business in stages and approach this issue responsibly and competently. To do this, it is necessary to correctly define the type of product, find a good place for its implementation and attract customers. In this case, the profitability of the business can reach a decent level in a short time.

On the way to success

The flower trade can be very profitable if developed. Even more profit can be obtained by a businessman who will establish his own production of products, that is, he will grow flowers on his own. However, such a development of events is possible only for those who can calculate everything correctly and feel all the subtleties of this type of activity. The flower business has some nuances, namely, the features of the products themselves, which have a short sales period. For this reason, it is necessary to purchase all the necessary equipment to extend this period.

To get a good result, there is no need for huge investments, but you still have to spend money on certain equipment for the flower business and a suitable room, since this product is considered quite whimsical. For a business to be successful, you need to offer customers only high-quality goods, and for this, there must always be fresh fresh flowers in stock. If an entrepreneur does not have the opportunity to grow products for sale on his own, you need to find reliable suppliers. It is especially important that the delivery system does not fail at times of increased demand, that is, on holidays.

An important factor is the businessman's ability to create a favorable environment for clients. The desire of buyers to return here largely depends on the atmosphere at the outlet. A competent approach and a clear calculation is a very important component of any business, but selling flowers is also a creative activity, so you need to love your business and do it with inspiration.

If a businessman is doing well with taste, he will be able to choose the right range of products and decorate the premises. It is important to take care of advertising as well, since this moment is one of the most important in mandatory expenses.

How to start a flower business?

If a person is going to start his own business for the first time, he should read special literature on how to organize a flower business and deal with issues of Russian legislation. It is best to register as an individual entrepreneur, since in this case there will be the best conditions for retailers. If it will be too difficult to figure out organizational issues on your own, you should seek the help of professionals who, for a fee, will help to establish and run a business.

If a budding entrepreneur decides to open a flower business, where to start is the first question he asks himself. You should start by defining your own niche. When it comes to colors, you need to choose the right retail location to avoid unnecessary competition. Please note that this place must be crowded. It is best to take a closer look at areas near schools and vocational schools.

The next step is to find a good reliable supplier. Difficulties most often arise at this stage. It is not uncommon for entrepreneurs to have a lot of big shots before they can find a good supplier. Flowers need to be bought on time, but with a small margin. This is especially important during the holiday season. In this case, a warehouse with appropriate equipment should be provided in the sales area.

As for how to start a flower business, the first stage involves investment in advertising. This is the only way people can find out about the new store. Then everything depends on the quality of products, prices and level of service. If all this is at a high level, there will be many regular customers. It is possible that in the future it will even be necessary to expand the business and hire assistants. Flower shop sellers need to be creative, energetic, and outgoing people.

A store

If an entrepreneur already has experience in doing business, it will be much easier for him to determine the amount of work that he can afford. New businessmen are another matter. If you do not have serious experience, you should not immediately invest large sums in a flower business. It is better to start with a small retail outlet, that is, to become a representative of the smallest business.

With a minimum investment, you can even organize your own store on the worldwide network. It is quite convenient and has been very popular lately. It is enough to organize a warehouse, arrange timely delivery for constant replenishment of the warehouse, and then accept orders via the Internet and deliver flowers to customers. Earnings will depend on the quality of the products and the efficiency of the couriers.

Several large investments will require your own salon. Here it is already necessary to spend money not only on renting a warehouse, but also on decorating a retail space. Exotic plants have recently enjoyed considerable popularity. Moreover, you can sell not only cut flowers, but also potted plants and related products. In the period between holidays, such goods make up a considerable percentage of the proceeds. Some entrepreneurs go even further and complement the flower business with holiday products and gifts. You can set aside several shelves for toys and put up a rack of postcards to generate additional income and attract even more customers.

One of the most widespread types of retail outlets in recent years for the sale of flowers is the department in the pavilion. They are usually found in crowded places, but they are rented out for a reasonable rent. Thus, the pavilion will generate a good income at a low cost.

The classic option is a flower shop. It can be equipped on the ground floor of a residential building or build a separate building. Investments in this case will be significant, since everything will have to be properly equipped. As a rule, there is enough space in stores, so you can offer customers a wide range of products. It is best to have flowers ranging from expensive to economical options in order to attract as many customers as possible.

Equipment costs

In order to organize your outlet for the sale of flowers, huge investments will not be required. However, if a businessman plans to sell fashionable exotic plants, they will need to create the necessary microclimate for long-term storage. If the point's task is only to trade flowers and bouquets from ordinary varieties, the costs will be much less. In addition to the products themselves, you will need wrapping paper for bouquets, ribbons and special tools.

The room itself should be equipped with air conditioning, a refrigerator, special shelving and a table for processing plants. Roses and carnations are in the greatest demand. Depending on the season, you can purchase other options, for example, tulips or asters. Orchids have become very popular in recent years.

Point of sale location

As for whether it is profitable to sell flowers, it largely depends on how correctly the outlet is located. If the territory is passable and crowded, this is a huge plus. However, here you need to pay attention to the presence of competitors. It happens that in one place there are several stores with similar products at once, which already reduces the level of profitability several times.

Experts say that the most profitable places for selling flowers are areas near restaurants and concert halls, near schools and other educational institutions.

Flower shops can often be found at busy street crossings and bus stops. Such places are well suited for flower trade, as it is easy to get here by car.

Will the flower business be promising?

If a person is going to invest a certain amount of money, he must know how to start a flower business and be sure that it will bring a certain profit. As for the sale of flowers, the prospects here are very great, since such products will always be in demand, and on certain days of the year there is no end of customers. However, in order for the outlet to bring a good profit, it is necessary to be able to properly store and sell flowers.

Given that plants are a very whimsical product, it must be handled with extreme caution. Moreover, a considerable percentage will be spent on write-offs, and you cannot do without it. However, the purchase cost of flowers is small, so you can make a markup that will cover the costs many times over. And here again it becomes very important to choose the right supplier.

If you organize a medium-sized retail outlet, you can keep within 50-100 thousand rubles. This will be enough for the purchase of normal equipment and for the purchase of products for the first time. With the right approach, you can achieve good results, and the business will pay off quickly. At first, it is best to work on your own in order to fully understand all the nuances of the flower business, and then, if necessary, you can hire assistants.

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Most people in our country want to work for themselves. Very often, many people have a dilemma: what type of business will bring good income for a small initial cost?

One of the types of entrepreneurial activity that meets these requirements is. Besides the fact that flowers are always in demand, they also bring aesthetic pleasure.

Let's take a closer look at how to open a flower stall.

Stages of opening a flower kiosk

1. Conduct marketing research of the market. If you decide to open a flower kiosk, first you need to collect as much information as possible about your competitors in the flower business in your city (if you live in a metropolis, then in your area). It is important to find information about prices for flowers, assortment, consumer demand, location of flower pavilions.

2. Estimate the size of the start-up capital. Before opening a flower stall, you need to decide how much money you can invest in your business. This determines the size of the retail space, the volume of purchased flowers for sale, the availability of any additional services in your kiosk (for example, drawing up wedding bouquets or exclusive bouquets from florists to order).

3. Legal registration of documents. To open a flower kiosk, you need the following package of documents:

• certificate of registration as an individual entrepreneur (IE). If you are planning to open a small flower kiosk, then there is no need to register a legal entity. Such an organizational and legal form of doing business as an individual entrepreneur has significant advantages over a limited liability company (LLC): low registration cost, the ability to completely manage your own business, short-term paperwork, a simplified procedure for keeping records of the results of your activities and providing reporting; fewer documents for registration, it is not necessary to have a current account and seal;
• choose a taxation system: the simplified system (STS) or the single tax on imputed income (UTII), if you have chosen the STS, then you need a certificate of payment of the single tax;
• lease agreement for the opening of a flower kiosk;
• permission for the placement of this trade object (can be obtained with permits from the SES, firefighters, a garbage collection agreement);
• hygienic conclusions of the SES for all products.

4. Find a room. The premises for selling flowers can be rented; there is also an option to buy a ready-made kiosk (in Moscow, the price of a shopping pavilion measuring 7.5 × 6.0 meters is approximately 180,000 rubles).

5. Determine where the flower kiosk will be located. The main element of success in the flower business is the location of your outlet. It is best if the flower kiosk is located in a crowded place: near a public transport stop, at the metro entrance (if you live in a big city), near a large supermarket.

6. Carry out the external and internal design of the pavilion (purchase commercial equipment, order a sign, if necessary, make repairs). It is better to make the sign on the flower kiosk bright, the inscription on it - in as large letters as possible, without unnecessary words and intricate names. The best option is to write the word "Flowers", you can add information about the operating mode: for example, "24 hours".

7. When selling flowers in the pavilion, you cannot do without special equipment. You will need:

• racks for displaying flowers;
• a table for decorating bouquets;
• stands for flowers and flowerpots;
• split - system or air conditioner (to maintain the optimum temperature for plants);
• refrigerators compartment.

In addition, you need to purchase the following accessories: packaging for flowers (you can have several shades: mesh, felt, matting). Be sure to buy transparent packaging as it is in high demand. You will also need a glue gun, tape, tape, gerbera wire. Tools that are indispensable for the flower trade: wire cutters, pruning shears, scissors, floral knives.

8. Decide on the assortment of flowers for sale. If you are going to sell flowers in a trade pavilion with an area of ​​at least 18 square meters, you should sell the following types of flowers:

• roses: white, pink, burgundy, variegated;
• carnations: red, white, variegated;
• single-headed chrysanthemums: white, yellow, lilac;
• bush chrysanthemums: yellow, white, variegated;
• gerberas;
• tulips (white, pink, yellow);
• orchids;
• irises;
• anthuriums.

9. Decide whether your kiosk will sell any other goods besides flowers (postcards, special literature) and provide additional services (for example, decorating exhibitions, presentations and other special events with fresh flowers, creating wedding bouquets).

10. Search for suppliers. It is safer to buy flowers from several suppliers: choose the three main ones. The supply of flowers from Holland, Ecuador, Russia is widely represented on the market.

11. Search for sellers (if you yourself do not plan to sell flowers). When hiring personnel to work in a flower pavilion, it is best to set a minimum salary, the rest of the money is a percentage of the proceeds, thereby putting the income of sellers in direct dependence on profit. Thus, the more a florist earns, the higher the store's profit. This approach to remuneration will help motivate the seller for quality work, and you will avoid unnecessary expenses.

Back to the table of contents

Advantages and disadvantages of opening a flower pavilion

Let's highlight the positive aspects of opening a flower kiosk.

1. Stable demand for flowers. Flowers are an obligatory attribute of any holiday. Birthdays, weddings, March 8, Valentine's Day are holidays to which a rare person will come without a bouquet of flowers. Sad events are not complete without flowers.
2. You can make a high mark-up on flowers. Experienced businessmen increase the price by 100 - 300% of the purchase price.
3. To open a flower stall, you do not need to create a legal entity; it will be enough to draw up documents as an individual entrepreneur.
4. Working in the flower business brings joy, which is especially important if you are a professional florist and cannot imagine your life without making bouquets and exclusive flower arrangements. Opening a flower stand will help you realize your creative ideas. It is undeniable that it is pleasant to give people positive emotions by selling flowers for a celebration. In addition, admiring flowers and being all the time in the atmosphere of beauty and pleasant floral aromas, you gain inner harmony, spiritual comfort and stay in a good mood.

But with the obvious benefits of a flower business, opening a flower stall can be a bit tricky.

1. High competition. Flower markets, kiosks, shops are now common in very large numbers in all cities. Therefore, high competition in this type of business is inevitable. A large number of retail outlets are located in a small area, so which of them will attract more buyers depends entirely on the entrepreneur.
2. It must be admitted that flowers are a perishable commodity, so there is no point in buying them in huge quantities. The main thing is to know which ones are in great demand and which ones are in less demand. In addition, it is important to provide the flowers with optimal storage conditions so that they remain fresh for as long as possible. According to florists, flowers can stay fresh for up to 20 days under good storage conditions.
3. Purchased lots of flowers may contain defective items. Do not forget that flowers are fragile enough in themselves, and you need to handle them very carefully.
4. The flower business is seasonal. Despite the fact that there is always a demand for flowers, in summer and on holidays it is much higher than in winter.

The idea of ​​starting your own business probably visited every person. And flower trade is considered a relatively profitable business, because without them it is difficult to imagine the holidays. What is selling flowers? After all, a business plan should take into account even the smallest details. So how do you start trading and make it profitable?

Selling flowers: business plan

Of course, first you need to figure out some of the little things. In particular, you need to draw up an accurate and detailed business plan:

• Research the sales market.
• Choose a place to purchase goods.
• Draw up the necessary documents.
• Find a place to rent.
• Purchase the necessary equipment and goods.
• Hire staff.
• Calculate the size of the start-up capital.
• Carry out an advertising campaign.

If you are wondering how to start selling flowers, then you should know that every little thing is important when starting any business. This is the only way to make it really profitable.

What documents do you need to trade in plants?

It should be noted right away that a license to sell flowers is not required. Therefore, you just need to register with the tax service either an LLC or an individual entrepreneur. Individual entrepreneurship will suit you if you are going to work exclusively with individuals. This option has some advantages, in particular a simplified accounting system, as well as lower taxes.

If you are not the sole owner of the store, you plan to expand your business and cooperate with different companies, it is better to register a Limited Liability Company.

Where to rent a room?

If you are going to start a flower business, then you should know that the location of your store is extremely important. Therefore, it is best to rent a room somewhere in a busy place, for example, in the central part of the city, in a tourist area, in a shopping center, etc.

Naturally, premises in a busy area will cost more. But an advantageous location largely determines the success of a trade.

Indeed, quite often people buy flowers impulsively, without planning it in advance. Therefore, it is important that your store is on the path of a person who is going to purchase a beautiful bouquet.

As for the store itself, it is desirable that it be spacious. Then customers don't have to hustle in a tiny space.

Try to arrange the flowers so that they are visible from anywhere in the store, so that the client will be able to choose the best plants on his own.

What equipment do you need to get started?

As already mentioned, flowers are a commodity that spoils quickly. Therefore, you need to raise money in advance for the necessary equipment. After all, without it, the sale of flowers is simply impossible. The business plan should include the purchase of the following materials:

• You will need a refrigerator to get started, as it is important to keep the flowers fresh during the hot season.

• But in the winter months, the main threat to the goods becomes cold. Therefore, you need to purchase a special thermal curtain.

• A shop full of flowers must have an air conditioning system that will help create optimal temperature conditions at any time of the year.

• Do not forget about counters, tables for florists and other furniture needed to create bouquets.

• In addition to fresh cut flowers, you will most likely be selling some other goods - they will also need furniture, such as shelves and shelves.

• To preserve flowers, buckets, vases, sprayers and some other devices are needed.

• By the way, make sure that the store has enough water.

• You will also need a cash register. By the way, as the business develops, when there are more and more regular customers, you will probably need a computer and special software. They will facilitate the process of tracking sales, as well as simplify the work of an accountant.

This is a basic shopping list. You can buy the rest of the things you need for work after the store opens.

The main consumable: what to buy?

Naturally, the main thing in your business is fresh, freshly cut flowers. Today their market in our country is sufficiently developed, only 45% of products come to us from abroad. You just need to find a company that grows or deliver flowers, and draw up a contract with it. By the way, many organizations use a flower franchise.

Many aspiring businessmen ask which plants to buy. According to statistical studies, roses are the most popular.

The second place is taken by chrysanthemums, and the third - by carnations. Therefore, these flowers must be present in the assortment of your store.

Naturally, you can buy almost any plant that will be useful for creating bouquets. And do not forget about the so-called seasonal - for several weeks (or even days) of the year snowdrops, anemones and tulips become especially popular.

Of course, selling flowers is a profitable business. But in order to increase your income, it is worth considering creating compositions. To this end, it is best to hire an experienced, talented florist. He will create original bouquets from ordinary flowers - compositions are usually more expensive. In this case, you will need some materials: gift wrapping, paper, ribbons, bows, rhinestones and other decorations.

By the way, selling flowers in pots is an interesting and profitable idea. Such plants are more expensive, and with proper care they can be preserved for months. In addition, indoor flowers are popular gifts, because unlike cut flowers, they do not fade.

We hire staff

A flower business can be truly successful, but only with the right approach. It's no secret that the efficiency of trade largely depends on the quality of service. Therefore, when interviewing future employees, first of all, pay attention to such qualities as communication skills and politeness.

To get started, you need a salesperson, and a little later, a florist. If you cannot do accounting, then you will have to hire someone for this position (you can work on a part-time basis). Additional staff may be needed when expanding a business such as selling flowers. The business plan in this case has its own characteristics.

About some of the nuances

As mentioned, the sale of plants is often seasonal. Naturally, people buy bouquets every day, but there are times when flowers are in great demand.

Basically, this is observed on special and holidays, for example, the first and last bell, the graduation party, March 8 (do not forget to buy tulips, snowdrops and other spring flowers), as well as Valentine's Day, etc.

Always be ready for such holidays, buy more flowers, create inexpensive bouquets in advance, offer discounts. In short, do everything to attract customers.

Weddings are another source of good income. Let your florist create bouquets for the bride. Boutonnieres made of fresh flowers for the groom and bridesmaids are becoming more and more popular - offer this service as well.

Ideas for additional income

Selling cut flowers and original bouquets is a lucrative business. But the business, and therefore the profit, can always be raised to a new level. For example, over time you will be able to create a flower delivery service. This service is very popular among people who do not have time to go shopping, as well as among buyers who want to surprise a dear person.

Along with houseplants, you can always sell pots, fertilizers and other little things. Quite often, flower shops offer their customers souvenirs. These can be figurines, boxes, photo frames, paintings, clocks, artificial flowers and other gifts.

Selling flowers: advantages and disadvantages

When starting a new business, it's always a little scary. Therefore, many people are interested in the question of whether it is profitable to sell flowers. Yes, there are a number of significant disadvantages in this business. To begin with, it should be noted that flowers are a commodity that deteriorates relatively quickly, therefore, if trading is not very successful, losses can be quite high. The flower business is also seasonal.

On the other hand, there are also important advantages. In particular, some shops sell flowers with a 200 or even 300% mark-up. In addition, such a business does not require a lot of start-up capital, any specific skills or a lot of experience. With the right approach, selling flowers can be a really profitable business.

The flower business attracts primarily with low capital investments and good profitability. However, due to the fragility of flowers, seasonality of sales and many other factors, you should take a responsible approach to organizing your business.

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The main nuances of the flower business

To create a flower business, you need to consider the following features:

1. Perishable goods. Flowers tend to lose their original appearance, and this happens quickly enough. In this regard, you will need not only proper care for the flora of your store, but also careful planning of product purchases.
2. Product markups. The cost of flowers is quite low, but the mark-up for them ranges from 100 to 150 percent. Only a limited list of goods has such significant indicators, for example, drugs or weapons. In order to get the most out of the business, the owner must take this fact into account.
3. Flexibility. The flower business does not require tangible start-up capital, and just as importantly, it does not require a lot of effort to close the business.
4. Seasonality. Revenue will vary depending on the season. Super profit will be on holidays, the time when gifts in the form of flower bouquets will become the main manifestations of attention. The least profitable season for business will be summer, when people will have the opportunity to grow flowers in their summer cottages or simply pick them in parks.

Flower business forms

The next step after making a decision to engage in the sale of flowers will be the choice of the form of this activity. There are several formats of flower business, each with their own advantages and disadvantages.

Flower business happens:

• flower tents;
• small flower shops;
• flower online stores;
• flower boutiques.

Flower tents

The main disadvantage of this format is that it is highly dependent on location. It is important to understand that you cannot avoid competition here, and two different tents with flowers standing next to each other are normal. The ideal option would be to open a future stall next to a large flow of people. As an example, consider a crowded square, where you can make good money selling flowers to young people in a hurry to date.

Due to the small size of the room, it is simply impossible to provide proper attention to flower care. The owner will need to place the products as closely as possible on the few shelves and at the same time not harm the quality of the goods.

Small flower shops

We are talking about full-fledged flower shops with an area of ​​30 m2. Such a business will require not only significant investments, but also a deeper analysis of competitors. Placement of outlets near such establishments is fraught with significant losses in earnings. A significant role in the amount of profit will also be played by a rich assortment, which makes it possible to increase the area of ​​\ u200b \ u200bthe premises. In addition, it will be necessary to expand the staff. If one seller could work in the pavilion, then the store should have several employees, moreover, with the desired education of a florist.

Flower Online Stores

Many businessmen already have popular online projects for the sale of flowers, and based on their feedback, a number of advantages of this format can be noted. The most significant plus will be the convenience for the buyer when making a deal. As a rule, people have little free time, which makes purchasing from a mobile device or home computer extremely attractive.

The most important step in organizing an online store is website development. The creation of such a portal should be dealt with exclusively by a professional, because the lion's share of success will depend on the appearance and convenience of the service. The importance of this stage cannot be neglected, so it is best to contact a reliable web studio.

Also, an important role is played by a room for storing flowers and organizing delivery. The room where the goods will be waiting for their customers should be dry and cool. Ideally, the room temperature should be about 18 degrees Celsius. Delivery should be handled by responsible people, delays and delays are unacceptable.

Flower boutiques

The most costly to start, but at the same time the most profitable format of the flower business is a salon. The area of ​​such a room should be at least 60 m2.

The prospects for a flower boutique are almost unlimited. With due attention to all the details and nuances, a business can bring enormous profits to its owner.

The possibilities of such an institution are significantly expanded at the base due to the availability of highly qualified personnel. Professional florists are able to create real masterpieces from expensive varieties of plants. Ultimately, the client will need to pay a large sum for such a product, so a flower salon is a business exclusively for big cities.

One of the significant distinguishing features of this form is the ability to work with corporate clients. Contracts and agreements concluded with various organizations will immediately take the most significant positions in the income of your business.

Photo gallery

Flower pavilion Flower shop An example of an online flower shop Flower salon

Step-by-step instructions for starting a flower business

After a thorough analysis of all the advantages and disadvantages of starting a flower business from scratch, you need to proceed directly to the actions themselves. To understand where to start, first of all, you need to draw up a clear plan, where all the stages necessary for implementation will appear.

The sequence of actions is as follows:

1. Registration of documents.
2. Supplier search.
3. Search for premises for a store.
4. Equipment purchase.
5. Staff recruitment.
6. Assortment compilation.
7. Advertising.

Paperwork

The business registration procedure is simple and does not take much time. But in addition to registering an individual entrepreneur at a retail outlet, there must be a list of documents, most of which must be available to customers.

These documents include:

• trade license;
• the conclusion of the sanitary and epidemiological station on compliance with the standards;
• book of complaints and suggestions;
• packing list.

Supplier search

Experienced entrepreneurs work with multiple suppliers to minimize risks. When choosing them, you need to be guided by reliability and pricing policy that is relevant to you. For example, a product from Colombia has a low price, but the speed of sale should be as fast as possible due to the low quality of the product. Such products are suitable exclusively for pavilions and stalls.

Flowers from wholesalers from Russia differ in a more expensive price, while the shelf life is much higher.

The main suppliers on the market are:

• Holland;
• Ecuador;
• Russia.

Emphasis should be placed on goods from these countries.

Competent purchase of goods plays an equally important role.

There are several types of such procedures:

1. Basic purchase. Those positions and their quantity that are sold in any case. Through the main purchase, the assortment is replenished with a preliminary order, this will save you time and effort in the future. In addition, discounts apply to basic purchases.
2. Additional purchase. A process that requires certain experience in business. A certain sort or type of flowers is being purchased, which are supposed to be sold. There are no constant values ​​in this case and cannot be, because demand is constantly changing.
3. Holiday shopping. Demand on such days becomes peak, accordingly, purchases are carried out in much larger amounts. The main holidays for flower business owners will be February 14 and March 8. In the first case, the purchase is made three weeks before the date, in the second - a month in advance.

Finding space for a store

When searching for and choosing a room, businessmen are guided, as a rule, by the degree of population of the place in which this room is located.

A point of sale can be located:

• in tonar;
• in the pavilion;
• in a separate room;
• on the first floor of a residential building;
• in the mall.

If there is a need to save on rent, then you can choose a shopping center.

There are also nuances when concluding a lease agreement. In particular, it is important to clarify whether the monthly payments include utilities.

This video tells about the right choice of premises for a flower shop. Material taken from UFL Flower Delivery channel.

Equipment purchase

Of the mandatory purchases, it is worth highlighting the cash register. Its cost varies from 9 to 15 thousand rubles. The purchase of a refrigerator will be desirable, especially for medium and large stores. For small rooms, you can limit yourself to installing an air conditioner.

This also includes the purchase of packaging for bouquets. Transparent cellophane is the most demanded type of packaging, required for purchase.

In addition, you should pay attention to other design tools:

• mesh;
• tape;
• felt;
• matting.

When choosing tools, you can limit yourself to a sector and scissors.

Staff recruitment

The creative potential of the employee is of particular importance in the selection of personnel. Flower shop workers must have an out-of-the-box thinking, originality and creativity are the main qualities. For salons, where they are engaged in designer flower products, a highly qualified employee with a florist education is needed.

In addition to staff working with clients, large establishments will require an accountant and administrator. An online store cannot do without responsible couriers and drivers.

Also, for any kind of enterprise, the friendliness of the staff plays an important role. In the situation with the flower business, this role is greatly enhanced. The buyer comes to the store, as a rule, in a good mood; the employee's task is to maintain and increase this mood.

Assortment compilation

The rate of payback of the project and its success directly depend on the size of the assortment. But there is no one-size-fits-all product selection for all forms of flower business. Due to its peculiarities, each format requires a certain range of goods.

For the pavilion

Small tents, stalls and pavilions are limited to a selection of live cut plants. Due to the ensured large turnover in crowded places, such products do not have time to lose quality. At the same time, when purchasing such goods, it is more profitable for small businesses to work through intermediaries.

Of the most popular types of cut fresh flowers, the following can be distinguished:

• Carnation;
• chrysanthemum;
• the Rose;
• gerbera;
• Tulip.

For shop

Shops and flower boutiques are expanding their assortment significantly.

It may include:

• cut flowers, including exotic;
• designer bouquets;
• decorative indoor plants;
• flower care products;
• soils;
• pots and vases.

Some establishments add variety to the assortment by:

• holiday cards;
• souvenirs;
• toys.

Advertising

A marketing campaign in the case of a flower business doesn't have to be massive. Entrepreneurs limit themselves to signs and leaflets. Flower boutiques can afford television advertisements. Internet projects post information about themselves on various third-party portals and all kinds of banners.

Flower business profitability

According to experts, the profitability of the flower business is relatively high. The exact percentage depends on the size of the business and other factors such as location and recruiting. The flora trade market is showing good growth rates, which means that it is possible to enter it in the coming years.

The financial condition of society is to some extent determined by the demand for flowers, and this is a fact proven by the results of the research carried out. Economists argue that the richer a region or city, the more flowers sold per capita. But still, this statement cannot be called one hundred percent, since mentality plays a certain role in this issue.

It should be noted that the sale of flowers is among the five most demanded types of business in the world. This phenomenon is not surprising, because flowers are needed in many life situations, it is a kind of art that gives people positive emotions, joy, smiles.

Is this a profitable business - a flower business, what are the reviews?

Naturally, for a business to generate income, it is necessary to understand the intricacies of care and growing flowers. If a person loves to tinker on a personal plot, grows magnificent indoor plants and knows a lot about high-quality seedlings, he needs to turn his hobby into a business.

This means that the personal preferences of an entrepreneur play a huge role, because when an occupation brings spiritual pleasure to a person, then the family budget is constantly replenished.

To answer the most important question, whether the flower business is profitable, one should remember the excitement during the holidays, for example, before Valentine's Day and before International Women's Day. These are not all holidays, so if everything is organized correctly, you can get good money.

In addition, flower arrangements are popular as gifts for relatives, friends, loved ones, as well as business partners. They are purchased not only on big holidays, but also on weekdays to decorate bars, restaurants, hotels, spas. A wedding celebration will not be complete without flowers, and they are extremely popular on anniversaries.

On the eve of the holiday, the cost of flowers rises, for example, if we consider March 8, then the prices increase on the sixth, and on the very day of the holiday they reach their climax and the bouquets cost 2-3 times more.

Therefore, we can confidently say that flowers are a hot commodity, and according to financiers, the turnover of this market in Russia last year amounted to more than a billion dollars.

Many flower business start-ups do not create it from scratch, but buy a ready-made one. That is, if the purchased business is "working" in some points, it is even better than starting from scratch. To do this, you need to look for a suitable option on various resources of private and business advertisements.
Search the Internet for something like:

- buy a flower business;
- opening a flower shop business plan;
- buy flower business;
- sale of the flower business;
- selling flower business;
- a shop of cheap flowers.

There are many offers and you will definitely find what is right for you. But we will repeat once again: here you have to be careful, check everything carefully before buying, so as not to buy a dummy! Or problems instead of profit.

Flower business from scratch. Flower retail formats

Of course, selling flowers is a profitable and risky business. Creative people who know botany open up retail outlets wanting to realize their abilities and get paid at the same time.

But not everything is as smooth as it might seem at first glance, because in addition to the positive aspects, that is, aesthetics and profitability, there are also unpleasant ones, such as the fragility of products and the associated losses.

The retail flower business is conventionally divided into four formats:

• - pavilions located near the metro and in passages;
• - small shops located in shopping centers, in crowded places;
• - specialized boutiques located on the busiest streets of the city center;
• - in addition to the existing flower shop, it is advisable to open an online store - virtual reality is extremely relevant today.

Flower pavilion - huge competition

Today, small flower pavilions are found literally everywhere, because there are retail outlets near every metro and at all crossings. True, there are many potential buyers, as these are very busy places.

An important guarantee for the development of such a business is precisely a good location, because flowers are perishable goods, therefore a good turnover is extremely necessary.

The basis of sales in a small pavilion is considered to be cut flowers, the assortment of which is 15-20 items. But packaging acts as an additional percentage of income.

Flower shop - great opportunities

Unlike a small pavilion, a flower shop has a good sales area, that is, the range of products offered here is wider.

In addition to cut flowers, the store can organize the sale of composed compositions, potted plants, souvenirs, gifts, as well as various soil and similar related products.

Due to the fact that the range includes not only perishable goods, business owners can reduce costs, and this is already a significant argument.

As for the profit, it does not depend solely on the turnover, because you can sell fewer flowers, and get the rest of the income from the sale of ceramics and potted plants.

Of course, if a store is being organized, great attention should be paid to the selection of personnel. Friendly, knowledgeable, color-savvy sellers will be able not only to sell the product, but also to give the buyer advice on a particular issue. The ethical component is also important, because just praise a customer for their excellent taste, and he can turn from a casual customer to a regular one.

A flower shop requires a significant investment that cannot be compared to opening a small pavilion. It pays off more slowly, but one of the undoubted advantages of this format is stability, and all thanks to the rich assortment and the presence of regular customers.

Floristic boutique is a trendy trend

Floristic salons are a truly wonderful type of business, because absolutely everything is beautiful here: the design of the room, and flower arrangements created by real masters, and the aura in such a room is special. Smart salespeople are also relevant as profitability depends on them.

It will take a lot of money to open a store of such a high level, but despite the high costs, you can get an excellent percentage of income in the future. This is a promising business, since having a floristic boutique you can reach corporate clients.

For example, setting up just one corporate banquet is profitable, which is compared to a week of flower shop operation. Alternatively, in the future, when the business is established, it is possible to open a whole network of salons, covering all districts of the city.

Online store - modern business or flower shop around the clock

Today life goes by very fast, so many people do not want to waste their precious time on trips to flower shops and specialty boutiques. For this reason, one cannot do without an online store at the present time.

The costs of opening it are not very high, for example, the simplest online store will cost a thousand dollars. But, as they say, the game is worth the candle, because clients can, without leaving the office or at home, place an order for flowers in a boutique or store.

It is a great sales channel that can significantly increase revenues. But you also need to remember about additional shipping costs and take into account the very possible likelihood of a return.

And yet, if there is no ordinary store selling flowers, you should not open an online store, because this is a very risky undertaking, because the product is perishable, and at the initial stage there will not be many customers.

The subtleties of opening a flower pavilion

There is a constant demand for flowers: someone is in a hurry for a date, someone rushes to their birthday ... To open a flower pavilion, the following important points must be taken into account:

• - register yourself as an entrepreneur;
• - hire one or two salespeople;
• - it is necessary to put the pavilion in a "brisk" place: transitions, stops;
• - have contacts with flower suppliers.

Now let's look at these points in more detail to provide a clear picture of the opening of a small flower pavilion. Basically, create a legal entity in this case is not necessary, that is, registration as an individual entrepreneur is quite sufficient.
This process is carried out at the tax office at the place of registration.

If we talk about sellers, their wages can consist of either salary and percent of sales, or entirely from percent of sales. It is also necessary to understand that flower trade has a specific character, so the pavilion should open early and close closer to midnight, because people buy flowers at any time. This fact suggests that it is necessary to hire two workers, not one.

An important factor in the success of any small retailer is the choice of location: on the one hand, it should be a gateway (close to a bus stop, a metro station), and on the other, there should be no competitors nearby. As for the pavilion itself, it can be purchased or rented.

Contacts with suppliers are equally important. Alternatively, you can negotiate supplies with a flower greenhouse. But in order for your risks to be minimal, it is better to conclude a deal of such a plan: the seller pays for the flowers that were sold, and the unsold goods are returned to the supplier.

When opening a pavilion, one should remember that people with low salaries buy flowers in such places, so they always want to save the money they earn. Thus, it turns out that it is not worth buying professional racks, expensive decorative shelves and other delights, because due to its insolvency, this category of the population does not like "beauty".

You don't need to invest a lot of money in the pavilion, all your strength and soul, because then it will look like a real store. This will not lead to a good result: buyers will think that they are fighting at exorbitant prices for unnecessary beauty, that is, they will not buy flowers.

Starting your own business with a quality online store franchise is the best solution for beginners:

The optimal design option for a flower pavilion: wooden shelves, ordinary plastic buckets, vases, counter-table, stands for bouquets. The buyer will immediately see that there are people here and there are no exorbitant prices. Accordingly, you need to deal with the assortment, it should not be too multifaceted, since buyers cannot afford rare and expensive flowers.

For example, you can offer customers the following choice: 5-7 varieties of Colombian roses, 2-3 types of medium-sized Dutch roses, 4-6 varieties of chrysanthemums, and, of course, lilies, gerberas, irises, tulips and some greenery. Also, there should be 5-6 ready-made bouquets in stock, of which several are in red and white.

And one more important point - you do not need to keep the flower vases half empty. The bottom line is that customers think in a very extraordinary way: many believe that the product in demand has long been sold and the most unclaimed flowers remain.

And some people think that a half-empty vase is evidence of the pavilion's owner's failure, because vases do not burst with flowers (of course, the buyer will take flowers from the most filled vase). Such a mistake should not be made, so it is necessary to resort to tricks by mixing ending flowers with other varieties and removing empty containers away.

Yes, finding a good place for a store today is difficult, because the best places are already taken, and if it becomes vacant, you need to be prepared for a high rental rate.

Of course, arranging a store and choosing an assortment is a more difficult task than decorating a pavilion, but knowing the subtleties and nuances, you can do everything as correctly as possible, providing yourself with a normal profit.

general information

A flower shop should look cozy, comfortable, attractive, and there should also be a modern renovation. In addition, you should purchase neat floristic racks, display tables, exquisite shelves made of wood veneer, chrome, hanging racks for packaging, metal or glass vases / flasks for flowers.

In addition, you need to have:

• - coolers;
• - knives and secateurs;
• - computer, printer, internet.

Also, business cards should be on the table (not necessarily the best, inexpensive instant printing is also suitable), it is advisable to equip the entrance with a warm curtain, and an air conditioner should be installed in the store and a glass refrigerator should be installed.

It should be said that the customers of flower shops are completely different buyers: people come to the store, because they no longer accept pavilions and are ready to pay money for the sellers to adapt to their tastes.

Naturally, these are far from clients of floristic boutiques, because buyers study price tags, choose and demand something.

As for the assortment, it should be extensive and varied. For example, this option is good: ten to fifteen shades of roses, eight to ten types of chrysanthemums, four types of lilies, gerberas and a wide selection of spring flowers.

Exotic and tropical flowers such as orchids, strelitzia, hydrangeas, anthuriums are welcome, but you need to buy them in small batches. This is due to the fact that customers want to have a choice, demand it, but still rarely use it, preferring traditional colors.

As already mentioned, the assortment should be diversified with potted plants, soil, ceramics and similar goods. For example, if we consider potted plants, here the business should be developed in two directions: plants that bloom in the appropriate season, and more unpretentious plants (ficuses, cacti, dracaena, monstera).

Choosing a name for the store is the main point

As one well-known cartoon character said, "As you name a yacht, so it will float." This statement is not subject to doubt, therefore, this aspect needs to be given special attention.

The name of the store should give people joy, it should sound beautiful and somehow floral. Also, the name should be easy to remember and not be associated with inappropriate things on the topic: jewelry, perfumery products.

Plus, you should conduct a thorough analysis of the consumer category by observing competitors near your outlet. After determining the age of potential buyers, you should filter out previously invented names, leaving only those that will attract people from the target audience.

A quick step-by-step guide to opening a flower shop

So, in order to summarize the above and supplement it with new arguments, you can draw up the following action plan:

• - for a start, it is advisable to get a basic education in the field of flower business: for example, enroll in florist courses. You also need to read specialized literature, do not forget about tracking news on the Internet, in order to keep abreast of events and understand current trends;
• - business registration - if knowledge in this area is not enough, you can turn to a law firm for help. Employees of such an organization, for a fee, will provide competent advice and help prepare a package of documents;
• - the premises for the store should be located in a place with a high degree of traffic, moreover, it should be open for viewing;
  - purchase of the necessary equipment, tools;
• - the choice of suppliers is equally important. At this stage, you need to study the lists of organizations from which you can purchase flowers (greenhouses, agricultural farms). You should also inquire about the quality of the products, find out the terms of delivery and look for reviews about the supplier;
• - equipment and decoration of the store. Here you can use your imagination and knowledge acquired in the courses of florists. It is imperative that the showcase must be attractive so that people passing by want to enter the store;
• - additional benefits will always come in handy - it can be delivery, creation of creative and original greetings. Such options have a positive effect on expanding the audience of buyers;
• - the advertisement is engine of the trade. This rule has not been canceled, because it is extremely effective.

Anti-withering agents are a separate topic

A guide to starting a flower business would be incomplete if not to mention the special products that are added to the water and prevent the development of pathogenic bacteria.

Belgian powdered probiotics and antibacterial preservatives are often used to combat harmful microorganisms. As for the cheapest options, these are old and we can say "penny" means: acetylsalicylic acid, potassium permanganate, citric acid.

If you have big plans for the development of a promising business and want to acquire regular customers, you should not get carried away with special products, that is, preservatives and probiotics, because such substances turn off the immunity of plants to the bacterial background.

The result is obvious - the buyer brings the flowers home, puts them in ordinary tap water, the bouquet is extremely quickly attacked by bacteria and withers.
Fast-growing plants are best used to create floristic paintings, dry bouquets, rather than imitate a lively appearance until the moment of implementation, deceiving the client.

Floristic boutique - aerobatics of the flower business

What do you need to do to open a flower salon?

The very first step is finding a suitable location. Only now one should take into account not only the location, but also be guided by the possibility of repairs, cardinal redevelopment.

It is much better if the premises are owned or, as an extreme option, it can be rented for a long time. The fact is that a floristic boutique is a promising business, but its development will take a certain period of time.
The basic principles to be applied in practice are:

• - careful maintenance of customer databases, confidentiality;
• - the owner of the boutique must regularly visit exhibitions, read a lot of literature;
• - the purchase of flowers is carried out only from trusted suppliers, even despite the high prices;
• - it is necessary to hire exclusively professional florists with a name, with good work experience;
• - the owner of the salon is obliged to understand all the little things himself, starting with the storage conditions of certain varieties of flowers, potted plants, and ending with the intricacies of creating extraordinary compositions.

Floristic salon

- it is not only the sale of flowers, but also the provision of a wide range of additional services: for example, work with exotic plants that are brought to order. In a word, the salon knows each client by name, gives him tea / coffee, takes into account tastes, wishes and sells these services for a lot of money.

It should also be noted that customers do not need to be deceived - if it is not possible to bring a specific type of flowers on time, it is better to say this directly, since buyers of this kind primarily value the level of service.

As for the direct decoration of the premises, everything here must be thought out to the smallest detail. For example, a separate room is needed to store ancillary materials, and packs of raw flowers in buckets do not need to be displayed.

For the equipment of a mid-range boutique, you should purchase:

• - good floristic stands;
• - glass refrigerator;
• - a couple of tables, armchairs;
• - it is advisable to hang curtains and curtains on the windows, avoiding the use of blinds;
• - at least one computer and a full set of office equipment. As for the program, the most preferable option is 1C, because it is ideal for requests of an accountant, storekeeper, client manager.

Thus, we can make an unambiguous conclusion: the salon should be decorated stylishly, but only non-minimalist, because it sells emotions and, of course, flowers ...

But what about the assortment? He must satisfy any request, striking in breadth and variety. Suddenly the client wants purple roses, and in response to him "soon we will bring from Holland, do not worry."

A significant advantage of a floristic boutique is the fact that there is no need for a wholesale purchase of large quantities of flowers. The reason is clear - buyers understand what the "bring on order" service means, since they face such procedures every day.

For example, you can buy flowers in a pack, but there should be at least fifty species. In addition, the ratio of roses to other flowers is significantly reduced, because the range includes Dutch gladioli, lilies of the valley, and daffodils.

But this is not all the advantages of a business of this format, because clients do not require long-term color fastness. If the bouquet lasts for three days, this will be enough for them. What does this give? The secret lies in the fact that excellent opportunities open up in terms of performing various techniques of weaving, stringing.

It turns out that although the bouquet will not last long, it is a real work of art, original and unique.
When opening a high-level flower boutique, remember that the more services you offer, the better. People buy houses and apartments, and the florists' task is to create there a pleasant atmosphere conducive to relaxation. These can be freshly cut flowers, potted plants, candlesticks, vases. All taken together creates a special microclimate in the room that improves mood, fills a person with vital energy.

The same goes for office jobs, because people spend a lot of time at work. For example, you can decorate the walls with paintings or magnificent panels of dried flowers. Here the flight of imagination is unlimited, if there were talent, then the business will go up.

Do you know how to achieve success in business thanks to the experience of successful entrepreneurs?

In addition to drawing up bouquets and compositions, designers arrange events, developing an individual approach to each client. Today floristry has reached its peak, since flowers can be used to make unimaginable compositions on the walls, garlands, and stunning wedding bouquets. It is also possible to compose flower combined baskets, for example, from dried flowers and living plants.

You can either look for clients for a florist salon on your own, or you need to get in touch with wedding offices, interior design organizations. Of course, a certain percentage will have to be counted from each received order, but then there will be no shortage of customers, that is, the business will be actively developing.

As for the winter period, there are fewer holidays and celebrations at this time of the year, but this is not a reason for relaxation. For example, in winter you can get busy with interior decoration, selling accessories, flowers in pots.

Creating an online store is a rational solution

The new century is on the street, web resources are in great demand today, because they are the future. For this reason, you should seriously think about creating your own online store based on a functioning business.

For example, if a flower shop is already open, you need to look for sources of direct sales. Not every entrepreneur can open a whole chain of stores, and one outlet does not always provide a sufficient number of customers. What to do? How to find buyers? Some business owners prefer passive actions, relying on outside factors:

• - quality;
• - service;
• - attractive cost of goods.

This is the wrong path that should not be followed if you need to achieve certain heights and earn good capital. Innovative technologies are now rapidly developing and it is difficult to do without them. This means that opening an online store is not a whim, but an absolute must.

If an online store was created on the basis of a floristic boutique, it should simply be promoted and made a profit. In addition, the site must be reliably protected so that competitors do not copy photos of your work, and then pass them off as their own. But it is advisable to supplement the business card site with video recordings of master classes on making flower arrangements.

You can go even further, because such master classes can develop into floristry courses. Such courses are in incredible demand today both among those who want to grow professionally and among those who simply want to master a beautiful hobby. That is, by creating such a resource, you can not only increase income, but also prepare potential employees.

It is hardly possible to create a highly profitable online store on your own, because absolutely all points must be taken into account. For example, if you consider the design, you can order an individual version or use a ready-made template. The main thing is that it should be attractive, inviting and memorable for customers. As for excessive decorativeness, it is important not to overdo it, so that the client does not forget why he came to the site.

As for the choice of hosting, it all depends on the place that needs to be allocated for the store - you do not need to save on content, because you will have to post a lot of photos of bouquets and compositions. One of the main indicators of the good work of an Internet resource is its availability at any time of the day, and this requires a high server speed.

The domain name should not only match the activity, but also be easy to remember. It's great if the number of characters is minimal. Actually, it's difficult to find a suitable option, but you don't need to give up, because the domain name is chosen for a long period.

In short, the process of creating an online store is a painstaking business, so it is much better to use the help of qualified professionals to make everything work like clockwork.

We understand that in order to create a successful business: "Lawyer Agency" you need to have special education and experience. But you might be interested in the guide:
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It is also possible that such an option for doing business is when the online store does not have a basic foundation. How does this actually happen?
The bottom line is that a bouquet workshop is being equipped, which sells bouquets exclusively via the Internet. This approach to doing business has its advantages, because you do not need:

• - look for a lessor;
• - hire a staff;
• - spend money on repairs and furnishing of the store;
• - buy equipment;
• - to wage a zealous struggle with numerous competitors.

In principle, clients do not visit such a workshop, but nevertheless, the possibility of such meetings should be envisaged, for example, if a large customer comes across. From a financial point of view, the best option is to rent an office in an inexpensive building.

The office should have a reception room, combined with an office where the equipment is located, and, of course, a workshop: florists and couriers work there waiting for orders.

There is no doubt that a communication system should be thought out in the office, both mobile and city, since several calls can be heard at the same time - each of them is very important, because this is the only source of income.

To be honest, in Russia this way of doing business cannot be called highly effective, so it is better to have retail outlets and create a virtual resource on their basis.

We believe it is wrong to create an online store that sells exclusively flowers. Other related products are selling very well in the online store. For example, you can create an online store of indoor flowers, an online store selling flowers in pots, an online store of artificial flowers, an online store of flower seedlings, an online store of flower vases, etc.

There are a lot of related products and even flower directions in which you can create several small online stores or combine them all in one mega online store.

The main secrets of a competent organization of the flower business

If you are ripe for opening a profitable but risky business, check out some of the important aspects, which, in fact, will be discussed further.

Thorough study of the nuances of the market

There should be no special problems for starting a business: you need to rent a retail outlet, draw up the necessary documents, order flowers from suppliers and you can start your development. But still, you should first think carefully about everything, analyze the situation, find out how many competitors are and how strong they are.

Formation of the most demanded assortment

A large turnover is the most important component of the flower business. Alternatively, the assortment can be traditional: roses, carnations, chrysanthemums, gerberas, tulips. Due to this "gold reserve", the owners of this business cover monthly expenses, that is, taxes, retail outlets rent, staff salaries. Why is it the most profitable to sell roses?

Here we are talking not only about the subjective preferences of customers, but also about economic and biological factors. In simple words, this is easily explained: the rose bush blooms without transplanting for several years, and chrysanthemums have to be planted every year.

Such knowledge will be very useful for a novice businessman, because economic efficiency depends on them.

Convenient location for a retail outlet

The profitability of the flower trade directly depends on the location of the pavilion, shop, salon. Retail outlets near the metro, in underground passages and other places with a high degree of traffic pay off the fastest.

Also, the flower trade is, to some extent, of a momentary nature: a man walked past the store, saw flowers of extraordinary beauty, went in and bought them, although he had no intention of doing it at all.

Proper storage conditions for flowers

Flowers are a specific product, they will not wait long for their buyer and will simply wither. The period of their implementation is not very long, so in a short time they must go from the supplier to the client's apartment.

The path begins with the fact that freshly cut flowers are cooled to a temperature of 0-8 degrees - this slows down chemical processes, plus everything, flowers can be treated with drugs that slow down the decay process. They are also placed in a nutrient solution of ascorbic acid or glucose, carefully packed and delivered to the airport (of course, when it comes to overseas deliveries).

While the plane is in the air, a customs declaration is made, after arrival, the cargo is inspected by customs officers, phytosanitary services, and after their approval, the flowers are released for free circulation.

In the early stages of doing business, the correct organization of supplies and sales are the main tasks of a novice entrepreneur. This is where the main disadvantage of the business lies, since the maximum sale period for most types of flowers is a week. This means that the entrepreneur must calculate the possible risks and order only the volume that will be sold on time.

Flexible pricing policy

It is impractical to offer customers extremely expensive and exotic flowers, because not everyone has the same financial capabilities. It's good when a customer can purchase a cheaper option, for example, buy flowers wrapped in wrapping paper. But richer people buy orange bouquets, then the services of a designer-florist are additionally paid.

The fruits of the activity must be visible

What does this mean? Of course, we are talking about participation in various exhibitions: on the one hand, you show what you are capable of, and on the other hand, new clients are attracted.
If the business is already well developed, you can sponsor some event - designers decorate the hall, make bouquets for handing, thereby advertising their skills.

Flower business- serious activity that requires maximum attention, knowledge, skills. Practice shows that the costs are recouped in about a year and a half, therefore, with common sense, you can achieve good results. Good luck accompanies courageous and decisive people, and who does not take risks, he does not drink champagne, this is a well-known fact.

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