How much did Sergei Shrunov earn in a year? Sergey Shnurov rose in the Forbes ranking. Personal life of Sergei Shnurov

“I irresponsibly, but with all seriousness, declare that even if they take all the proceeds from concerts for the performance of my songs, I will not stop singing, because my soul sings. And even in captivity, which they threaten me with, I will continue to wheeze and howl, this is my nature,” wrote Sergei Shnurov on his Instagram after the organizers of his group’s Novosibirsk concert on Paratroopers’ Day were fined 40 thousand rubles.

Surprisingly, but true: the more often they try to ban Shnur, the more he earns.

In the 2015/2016 concert season, according to Forbes, the musician’s income amounted to $11 million. The success of "Leningrad" can be explained by a general simplification of musical tastes and lack of fish. In the 2000s, not a single new one appeared on the e-strada. Zemfira, neither fresh Ilya Lagutenko with bright original music. The public is bored to the point of nausea by the heavily overused crop of Russian pop stars, singing songs that are not their own with hackneyed melodies and lyrics consisting of cliches. There are few truly violent ones... So the viewer, voting with rubles, went en masse to Shnur, thereby expressing a protest vote. Moreover, the leader of “Leningrad” behaves honestly towards the public - he tears his shirt on his chest, gets drunk, swears like a shoemaker and every time he produces something peppery, relevant, cynical, funny and bold to the rollicking Balkan rhythms of his brass band. As the musician says in such cases Sergey (Spider) Troitsky: “In general, everyone was crazy!”

Leader of the group "Leningrad" Sergei Shnurov during a performance at the open-air music festival "Picnic "Afisha" Photo: RIA Novosti / Evgenia Novozhenina

Not only next to the combed pop music, but even against the backdrop of dull Russian rock, shnurovshchina looks like rebellion coupled with a farce. "Leningrad" occupied approximately the same niche as Verka Serdiuchka. But Shnurov has a number of advantages - he is one of his own, from St. Petersburg, he has a strong masculinity and a caustic tongue. Plus very professional video clips. The clip “Exhibit” (“On Louboutins”) worked like a viral advertisement. As a result, it was watched by 84.5 million people. I never dreamed of such success Alla Pugacheva, which does not have so many views on Youtube, subscribers on social networks and a place on the Forbes list. Shnur was no longer treated as a marginal drunkard. Now he is as much a part of show business as Kobzon, Steep, Kirkorov, Leps. And now it is unlikely to be banned. Few people are surprised that a Leningrad performance today costs from 5.5 to 7.5 million rubles. (they say that Cord takes half, the other is distributed to all group members). But neither the high costs nor the harsh touring rider (requirements) of “Leningrad” frighten the organizers of the performances. In May of this year alone, the Leningraders gave 28 concerts, earning about $2 million.

Household touring rider (requirements) "Leningrad". The group has the right to demand that the organizer pay a penalty for changing agreed flights - from 5,000 to 10,000 euros, as well as for the hotel not meeting the specified requirements (5 stars). The organizer pays and makes a deposit for Shnurov’s use of the hotel’s room service in the amount of 20,000 rubles/day. for Moscow, 10,000 rubles/day. for regions of Russia and 250 euros/day. Abroad. The minibar in Sergei Shnurov's room is open, and it is also paid for by the organizer. In the dressing rooms there should be: Absolut vodka - 2 l, Macallan whiskey (at least 12 years old) - 4 bottles, Jägermeister liqueur - 2 l, dry white wine - 7-10 bottles. (from 1000 rub./bottle), dry red - 7-10 bottles. (from 1000 rub./bottle), 2 bottles. Brut champagne from 1500 rub. German and Belgian beer - 4 bottles. and 12 bottles. "Guinness". As well as red caviar and a large list of soft drinks and food. Daily allowance for the entire group is 2300 euros per day.

"Minus" Kirkorov

In troubled times, people are ready to save on bread, but pay for entertainment. This story has already become a classic - fan Stas Mikhailov I went to his concert, buying a ticket with credit funds. At the same time, the artists themselves do not complain about the lack of funds and concerts. Director of Grigory Leps Alexander Nikitin admitted that the singer even limited the number of his performances - no more than 15 per month. “It’s physically impossible anymore,” says Nikitin. According to him, Leps is still a sought-after artist, but the artist does not earn the kind of money ($9 million) that Forbes attributes to him. “The figures are greatly inflated,” PR agent Lepsa told AiF. Maya Serikova. “Forbes sent us a request to confirm these amounts, but we are not commenting on this, since the data does not correspond to reality.”

Philip Kirkorov, touring with the new show “I”, complains to his colleagues that he has not yet recovered the costs of staging and preparing a very cumbersome show, and claims that he is still “in the red.” However, Kirkorov’s colleagues say that the singer is disingenuous, because he never spends his personal savings on staging his shows, but takes money from wealthy friends. He's not the only one who does this. They just don’t give it to everyone, but Kirkorov knows how to ask. At the same time, he himself asks for up to 70 thousand euros for speaking at corporate events. So Kirkorov’s “minus” is actually a “fat plus” - $7.6 million, according to Forbes.

After a long “abstinence”, singer Zemfira, who toured the country on a large tour, also collected a good box office. Although Zemfira has not released such bright songs in recent years as she had at the beginning of her career, the public clearly misses her. Due to the overwhelming demand, we had to hold an additional concert in the capital's Olimpiyskiy. The gross collection from these performances amounted to 168 million rubles, in St. Petersburg - 75 million rubles. In total, Zemfira earned $6 million this season, according to Forbes.

“How much did I earn? — surprised Valeriy Meladze, having heard from me what amount ($3.1 million) Forbes had calculated. — I don’t understand why an authoritative publication inflates our income?! I know firsthand how much you can earn in Russian show business. You can earn $2 million in a year. And 5 and above is almost impossible.”

Meladze himself was on the board of directors of a fairly large capital bank with the goal of preserving and increasing the capital earned on the stage. But, according to him, he failed to make money from this. Just like in construction, which the singer has been involved in professionally for many years. “As an investor, I built a large number of residential buildings, but every time I found myself in a crisis,” the singer admitted. “I borrowed money at crazy interest rates, bought land, built houses. God forbid if it breaks even. Now the real estate market has completely collapsed. Therefore, for certain reasons, I stopped doing this. I know quite closely a large number of colleagues in the workshop. Few of them invested in anything worthwhile. And even fewer are those who invested and received serious income. Therefore, the best business for a musician is to mind his own business and put the money he earns in a box. And, if there are no crazy advertising contracts, it’s impossible to earn millions of dollars with concerts.”

The name works

First you work for the name, then the name works for you. The artists learned this truth well. And they monetize their popularity as best they can. They open a cafe named after themselves, produce perfume and clothes. Even blogging on Instagram began to bring them good income. I once invited a famous musician, with whom we have a friendly relationship, to the opening of a restaurant in Moscow simply to “trade face.” He honestly told me: “I’m ready to spend my only day off on a party, but it costs 3 thousand euros.” “We don’t go anywhere for free either,” the producer of one famous artist admitted to me on the condition of anonymity. — Our appearance costs from 5 to 10 thousand dollars. And that was out of friendship. Don’t we have anything else to do - go hang out and take pictures?”

Ksenia Sobchak, for example, may ask for 10 thousand dollars for such services. But if this is Pugacheva, then the amount grows significantly. Alla Borisovna is very selective, she doesn’t go anywhere. According to rumors, the Diva earned $1 million (500 thousand each) in just her two “public appearances” this year. Once she appeared at the birthday party of the mother of a high-ranking official, the second time, as they say, at her son’s wedding billionaire Mikhail Gutseriev.

By the way, Gutseriev himself writes poetry, many of which form the basis of songs. Today there are almost no artists left who have not sung songs based on his lyrics. It is difficult to resist such a temptation, because Mikhail Safarbekovich not only gives his poems to artists for free, but also allocates money for filming a video and its subsequent rotation on television.

As they say, money equals money. An artist who finds himself in the o-boy often has a lot of privileges and bonuses. Many stars use cards in stores and restaurants with a 50 percent or even 80 percent discount. They drive free premium cars, wear free brand-name clothes, and live in donated apartments. But the biggest gift was given to them by the state, which gave artists the opportunity to pay only 6% tax on their income as individual entrepreneurs. And given that “individual entrepreneurs” still receive part of their money in envelopes, it is not surprising that their material well-being is growing regardless of the crisis and budget deficit. It's not nice to count other people's money - that's true. But, hearing that Shnurov has become the main Russian singer earning more Valeria Gergieva, Denis Matsuev And Oleg Tabakov, I’m tempted to ask: “Are you completely lame?!”

Expert opinions

Dmitry Groysman, producer:
- Cord, like Vysotsky in his time, is understandable to both the intelligentsia and hard workers. If Stas Mikhailov sings for one category of people, Philip Kirkorov sings for another, then Shnurov sings for everyone. At “Invasion” I saw how even the riot police standing guard danced to the song “Exhibit”. And the more it was banned, the more expensive it was. Many years ago the mayor Yuri Luzhkov unofficially banned his performances in Moscow. There was no official order, but the police refused to allow the organizers to hold his concerts. Before the ban, it cost 5 thousand dollars per concert, and after Luzhkov banned it, the price for a Leningrad performance at corporate events began to reach 25 thousand.

Evgeny Fridlyand, producer:
- With Shnur, everything is very relevant and social. He has a song for every occasion. In the morning in the newspaper - in the evening in a verse. All this with humor and obscenities. At the same time, from a musical point of view, this is a very high-quality and professional product. There is only one cord. If instead of Kirkorov you can take Leontyev or Laima Vaikule, that is, to find an adequate replacement, then there is no analogue to the Cord.

Anton Belyaev, musician:
- The success of Shnur is justified. Firstly, everything for him is tied to primitive emotions. Secondly, swearing in songs is always fun. We remember how popular the Gas Sector group was, which also used obscenities. But it was dead music, played by some whips. But “Leningrad” has a concept, intelligence. Plus, Sergei has production skills - having chosen this direction, he knows where he is steering. In general, this rollicking music has one big problem: often, except for the dashing “e-ge-gay” and all sorts of forbidden words, there is nothing else sensible in it. And any Russian group is capable of playing such music.

"Conditions" worth millions

Forbes magazine published a ranking of the richest and most famous domestic sports and show business stars of the 2015/2016 season. At the peak of popularity - Maria Sharapova, then - Grigory Leps. Well, the third one is a surprise! - Sergey Shnurov with 11 million dollars. For comparison, last year he took only 28th place, earning 2.8 million.

Are you worried that you're not the first? - fans of the musician asked.

I'm crying, I can't sleep! – Cord answered ironically.

These are all conventions. Toys.

By the way, judging solely by income, Shnurov is the richest musician. Only athletes earned more than him - Sharapova and Ovechkin. Leps is more popular, but poorer - only nine million. After all, in St. Petersburg you can not only drink, but also make money.

The musician is not inferior to his colleagues in the industry and in celebrity. Over the past year, information about him was searched for more than 6.6 million times in the Yandex search engine.

As for other St. Petersburg residents, Ksyusha Sobchak dropped out of the top ten rich and famous for the first time since 2007. From last year's fifth place, she moved to 15th place. Next to her are several more St. Petersburg residents - Ivan Urgant (18th place), Dmitry Nagiyev (19th place). On the 27th and 28th are Valery Gergiev and Elena Vaenga. On the 32nd - Olga Buzova, on the 36th - Plushenko.

Apparently, this year Shnurov is the “main exhibit” among St. Petersburg residents.

Why such success?

It cannot be said that Shnurov was ever forgotten. No, he was always popular. Some of his work had a more widespread nature, while others were distributed among die-hard fans.

The situation changed dramatically on January 13 this year. On this day, the group’s new album for the song “Exhibit” was posted on YouTube. The life story about a date and Louboutins was watched by more than 70 million people in 3.5 months. Currently there are 83 million views.

In the wake of this success, the group's next video was doomed to popularity. “Drinking in St. Petersburg,” published on April 30 on the group’s official channel, was viewed by slightly less than 17 million people. Obviously, it is precisely during this period of time that the musician’s popularity and income take off.

SPECIFICALLY

How millions accumulate

1. Income from performances

Now the musician is on a well-deserved three-week vacation. But his concert schedule is already booked until winter. On July 9, Leningrad played its fiftieth concert this year. And already on July 30, the group will perform in the capital, then go to Sochi, Taman, Sevastopol, Budapest... “Leningrad” does not arrange “chess”, does not give three concerts a day, seven times a week. You have to wait for the performance. And the fans are waiting patiently.

According to Shnurov himself, the lion's share of income comes from concerts. Let's take his upcoming concert in Sochi as an example. Tickets for it cost from one and a half to seven thousand rubles. Those who want to sit in the box will pay from ten to twenty thousand. The Ice Sports Palace, where the musicians will perform, seats twelve thousand people. As practice shows, the hall will be full. There are almost no tickets left on sale.

Sergey also speaks at corporate events. According to one of the concert agencies, for such a whim the customer will have to pay 80 thousand euros.

2. Revenue from clips

“Leningrad” uploads its videos on its official YouTube account. If you don’t know yet, we’ll tell you, the musician also gets paid for this. The more views, the higher the income. YouTube itself pays for video views. After all, the user has to watch the advertisement before it gets to the clip itself. The minimum prices for channel authors are 1-3 dollars per thousand views. The more popular the channel, the higher the prices. Popular bloggers earn up to 6 thousand dollars per month only from video views (without including additional advertising). In the case of top channels with millions of views (and the Leningrad channel is one of these), we can talk about hundreds of thousands of dollars.

3. Investments in the restaurant business

Two restaurants are associated with Shnurov’s name in St. Petersburg. The first is “Blue Pushkin”. As stated on the establishment’s website, this is “the bar that Shnur created” with a “party-bohemian rock and roll atmosphere.” The second is the Russian cuisine restaurant “CoCoCo”, which is mainly run by Shnurov’s wife Matilda. Not the cheapest city establishment with a very non-standard menu. Show business stars, with whom the Shnurovs are on friendly terms, often come here. Here you will pay 990 rubles for an assortment of farm cheeses with onion jam, 450 rubles for cucumber soup with ice cream, and 1,100 rubles for quail stuffed with baked potatoes.

ON A NOTE

How the stars' money was counted

We calculated the total volume of royalty payments that were made to a particular artist, pop group, athlete, writer in the period from June 1, 2015 to May 31, 2016, the compilers of the rating reported. - We did not take into account the distribution of these incomes between the star himself and producers and agents. Only the income received by an artist (pop group, athlete, writer, etc.) through the exploitation of his talent was taken into account. The figures given in the ranking are an expert assessment based on the analysis of data provided by the list participants themselves and independent analysts, as well as information on the circulation of music albums and books, the prize fund of tournaments, advertising contracts, and the touring schedule of artists.

WALLET "KP"

2006 – $1.7 million – 25th place

2007 - $1.3 million - 43rd place

2011 - $1.1 million - 49th place

2015 - $2.8 million - 28th place

2016 - $11 million - 3rd place

Sergei Vladimirovich Shnurov (Shnur) is a popular Russian rock musician, film actor, TV presenter, artist, composer, leader of the Leningrad and Ruble groups. Shnurov’s popularity is brought not only by his incendiary songs (the Leningrad group is known for many hits), but also by their bright videos, as well as skillful PR on social networks and shocking behavior. In the Forbes ranking for 2016, Sergei Shnurov became third among show business and sports stars.

Childhood and education of Sergei Shnurov

Shnurov’s parents were Soviet engineers and had nothing to do with music, especially rock music. And Sergei himself said that as a child he was going to become a diplomat. Like many children of the 70s of the last century, he loved chewing gum and believed that diplomats had pockets full of chewing gum.

Sergey Shnurov in childhood (Photo: instagram.com/shnurovs)

Sergei studied at Leningrad school No. 256. At school, Sergei Shnurov had the nickname “Shurik” (and not Shnur, as now), given to the boy by his classmates for his amazing luck and cheerful disposition.

Sergei received good grades in his subjects, according to his biography on Wikipedia. But the boy Seryozha had problems with his behavior. He learned “informal vocabulary” early, which affected his future creativity. At school he often became a hooligan, and for his misdeeds and self-will he ended up in the children's room of the police. According to Sergei, his rebellious spirit comes from his grandfather, Daniil Pavlov, who was a revolutionary and participated in the Kronstadt uprising.

From a young age, Sergei developed a passion for music. Shnurov was fond of the work of Vladimir Vysotsky, then listened to the songs of Yuri Shevchuk, Viktor Tsoi, and the Leningrad group “Secret”.

Sergey Shnurov in his youth (Photo: instagram.com/shnurovs)

The family lived quite frugally. Sergei Shnurov helped his parents, working part-time at various jobs - sweeping the streets, delivering leaflets. By the way, Sergei posted a photo with his dad and mom on Instagram only on his 40th birthday.

Sergei Shnurov with his parents (photo on the right) (Photo: TASS/instagram.com/shnurovs)

After school, Sergei entered the Leningrad Civil Engineering Institute. Then he worked in a restoration “travel” * (received a specialty - restorer of works made of wood, 4th category). He studied three courses at the religious and philosophical institute at the theological academy. But something did not give the young man peace, and he went on academic leave, and stayed there for a long time. The life of Sergei Shnurov shone with its diversity: he worked as a loader, a watchman in a kindergarten, a glazier, a blacksmith, a carpenter, a designer in an advertising agency, an assistant on the set of video clips, and a promotion director at the Modern radio station. And then Shnurov liked most of all making fences for graves - they paid well for this work.

Sergey Shnurov (Photo: instagram.com/shnurovs)

The creative path of Sergei Shnurov

One fine day, Sergei realized that his calling was music and songs. In 1991, the hardcore rap project Alkorepitsa appeared. Such a project was the first in Russia, according to Wikipedia. Then in Shnur’s biography the group “Van Gogh’s Ear”, which specialized in electronic music. And on January 9, 1997, the Leningrad group arose, with which Sergei Shnurov achieved all-Russian fame.

The albums “Bullet”, “Summer Residents”, “Checkmate without Electricity” contained songs with simple, cheerful melodies, funny lyrics with a lot of obscene language, which quickly became popular hits.

The Leningrad group led by its soloist Sergei Shnurov, 2003 (Photo: TASS)

At the end of 2008, the leader of the Leningrad group, Sergei Shnurov, unexpectedly disbanded the group and canceled upcoming concerts. The Ruble project, announced as a side project, became Shnurov’s main group.

Musicians Sergei Shnurov and Andrei Antonenko (from left to right) during a performance at the premiere of the solo program of their new group “Ruble” (Photo: TASS)

On August 9, 2010, with the announcement of two November concerts in Moscow, the revival of the group “Leningrad” (full name is “Group Leningrad”) began; on September 20, 2010, the first video of the revived group “Sweet Dream” appeared on the Internet, which aroused great interest. Now vocalist Yulia Kogan appeared in the group, who was replaced a few years later by Alisa Vox-Burmistrova, and in 2016, she also left. Now in “Leningrad” Vasilisa Starshova and Florida Chanturia sing together with Shnurov.

Members of the Leningrad group Florida Chanturia, Sergei Shnurov and Vasilisa Starshova (Photo: TASS)

Video clips occupy a special place in the creative path of Leningrad. Shnurov has mastered this genre especially successfully in recent years. The clips “Bag”, “Healthy Lifestyle”, “Karasik”, “Road”, “Vip”, “Prayer”, “Soon to School” were very successful, but “Exhibit” (2016) from the Fancy Shot studio and director Anna Parnas beat all records, reaching one million views within a day after appearing on YouTube, within a week there were already 12 million views. Almost every “Leningrad” video becomes an event, causes many parodies, and generates a huge amount of news.

In 2017, as part of the celebration of the 20th anniversary of Leningrad, Shnurov began, with concerts from Paris to Israel. The tour began, naturally, in Leningrad, that is, St. Petersburg. And after the end of the tour, Shnur promised to release an album with songs for children.

Chairman of the Board of Directors of the shopping and entertainment complex "Class!" Alexander Mitroshenkov, musician, leader of the Leningrad group Sergei Shnurov and head of the children's program studio at VGRTC Tatyana Tsyvareva (from left to right) during a press conference dedicated to the presentation of the new format of the children's program "Good night, kids!", 2016 (Photo: Mikhail Pochuev/TASS)

The Russian Orthodox Church harshly criticized the new mentors of the popular show “The Voice” Basta and Sergei Shnurov. In one of the programs, Alexander Shchipkov, who is the first deputy head of the synodal department, noted that Basta and Shnurov are talented people, but their “quality of language is very poor.” Shchipkov noted that this applies not only to the use of obscenities in vocabulary, but also to conversations in public. A representative of the Moscow Patriarchate believes that artists behave this way on purpose to increase their popularity.

Shnurov admitted that the brightest participants in the show choose him. Sergei also said that he set only one condition to Channel One before agreeing to become a mentor in the seventh season of the music show “The Voice”.

“Yes: smoke after every third participant. But I did not immediately achieve such privileges - smoking right in the studio. First I smoked on the street, then in a dark room, then in a corridor, and now I smoke in a chair and everywhere else. The management realized that it was useless to fight me. And then, it speeds up the process if I smoke without leaving my workplace,” the musician told tele.ru.

Sergei Shnurov's net worth

In 2016, Shnurov earned $11 million, rising to third place in the Forbes ranking of show business and sports stars. Only Maria Sharapova and Grigory Leps beat Sergei. It is curious that at the end of 2015 he was only 28th.

In St. Petersburg, Shnurov has the Blue Pushkin bar and the Kokoko restaurant, run by his wife Matilda. In 2014, he launched his own clothing line, Shnurovs.

The first place in terms of income in 2017 in the Forbes ranking was taken by opera star Anna Netrebko, who earned $7.5 million. Philip Kirkorov earned a little less (7.4 million), followed by Timati (6.6), Grigory Leps and Dima Bilan (6 each). Sergei Shnurov, according to the magazine, has only $5 million this year.

In general, the ranking takes into account, in addition to income, mentions in the media and the number of requests in Yandex. In total, Kirkorov became the best among the musicians; the media most often mentioned Shnurov and Bilan besides him, and on the Internet they most often searched for Leps, Yegor Creed, Basta, Timati and, again, Kirkorov.

In 2019, news reported that Shnurov became the richest artist in Russian show business.

In 2018, Shnurov’s income amounted to about $14 million, although two years ago he was not even among the top ten wealthy people in Russian show business.

Sergei Shnurov admitted that, being in a previous marriage, he did not follow the money. Then the ex-wife was almost entirely responsible for the state of the family budget. Now the musician has tripled his income.

Political views of Sergei Shnurov

Sergei Shnur often talks about politics or sings about it in his songs, although he has no intention of getting involved in it. Shnurov denied the existence of civil society in Russia, and the possibility of “negotiating with the pro-Kremlin authorities”; the leader of Leningrad also advocated in 2011 for the release of Mikhail Khodorkovsky. However, in an interview in 2015, Shnurov said that there is freedom of speech in Russia and criticized the opposition. Here is one of the quotes from Sergei Shnur: “There is no ideology, there are no clear ideas about the future. If you think about it, they say the following: we want to do the same thing as the “Putin regime,” only better. That is, the government must be replaced, but everything is fine with society. Where will it be better? “And we will install honest people!” Where will they get so many honest people? From Mars?

Members of the Leningrad group Grigory Zontov and Sergey Shnurov (Shnur) (from left to right) during a concert at the Fetisov Arena KSK, 2016 (Photo: Yuri Smityuk/TASS)

Sergei Shnurov is active in public life, putting forward ideas, for example, banning the sale of alcohol and drugs to persons without higher education. Shnurov is an opponent of the death penalty. In February 2013, he spoke out in support of homosexual teenagers in an interview with The New Times magazine. “There is neither Greek nor Jew. These words were not spoken by me, and these words are already 2000 years old. Has anything changed since then? There are people. “Everything else doesn’t matter,” said Shnurov.

Shnurov does not support either side in the crisis in Ukraine. This did not prevent Ukraine from including him among its enemies on the “Peacemaker” website; reacting to a possible ban on visiting Kyiv, Sergei Shnurov said that “he will not break into a closed door.” And earlier, Deputy Prime Minister Rogozin proposed sending Shnurov to the Ukrainian Eurovision, saying, “he won’t win, but he’ll send them all somewhere.”

In the summer of 2018, Sergei Shnurov wrote poems on his Instagram page dedicated to the unattainability of retirement age. Shnur compared this age, in the wake of pension reform, to the afterlife.

Personal life of Sergei Shnurov

Serey Shnurov was married several times and his personal life continues to be the focus of media attention, news comes regularly.

His first wife is Maria Ismailova; in 1993, Shnurov had his first child, daughter Seraphim. She studies at the Faculty of Philosophy of St. Petersburg State University. Shnurov’s second wife is Svetlana Kostitsyna, former director of the Pep-C group. She gave birth to a son, Apollo (2000), named after the poet Apollo Grigoriev. Shnurov was the lover of actress Oksana Akinshina for several years. Oksana's love for Sergei manifested itself at the age of fifteen.

Sergey Shnurov and Oksana Akinshina (Photo: Global Look Press/TASS)

Third wife (since 2010) - Elena (Matilda) Mozgovaya. She is a restaurateur, born in Voronezh, after school she left her parents' house and went to Moscow, and then to St. Petersburg, where she entered the biochemistry department of the Technological University. After getting married, Matilda began managing her husband’s restaurants, the Blue Pushkin bar and the CoCoCo restaurant, opened in December 2012. Matilda Shnurova also runs the Isadora dance school.

On her Instagram, Sergei Shnurov’s wife introduced herself as the CEO of the COCOCO restaurant and ISADORA balletschool. On social networks, Matilda Shnurova often posted photos of restaurant dishes, herself and her husband.

Sergei Shnurov does not hide his children from the press; they can also be part of PR. There is a photo in which Sergei and his children - daughter Serafima and young Apollo, that is, Shnurov Jr. - are drinking together in one of the drinking establishments in St. Petersburg. Many thought that it was too early for Apollo Shnurov to drink and smoke, especially in the company of his father, but Sergei Shnurov, apparently, has his own view on raising children.

Singer Sergei Shnurov with his wife, journalist Elena Mozgova, at a wedding ceremony, 2010 (Photo: Ruslan Shamukov/TASS)

In May 2018, Sergei Shnurov shocked with the news of his divorce from Matilda.

“With great regret, but with love and gratitude to each other, preventing all kinds of speculation and rumors, Matilda and I announce that we have decided to divorce. We request all media not to violate our personal space. Thank you,” wrote Sergei Shnurov on his Instagram page.

More than 1.5 thousand comments appeared under Shnurov’s post about changes in his personal life in just an hour. Most fans expressed regret over the couple's decision to divorce. “I hope you change your mind, there are so few such bright and beautiful couples as you,” writes one of the musician’s fans.

Matilda (Elena Mozgovaya) commented on the news about her divorce on her social network page. Moreover, she did this casually in one post with a commentary on the new film “The Sobchak Case.” She called this film “an important movie about time and the role of the individual in the history of our country.”

“It’s not easy for me to comment on the sad news that many of you learned today. I will refrain and allow myself to keep the personal private. Thank you very much for the words of support to those who sent them to me,” she wrote in a postscript.

Alisa Vox, who worked with Sergei Shnurov for several years, spoke out about his divorce. She did not name any specific names in her Twitter post, but many understood that she was talking about Sergei and Matilda.

“Everyone, as one, asks to comment on the difficult situation with divorce proceedings in Russia. Well, I comment: “Today, more than 50% of marriages break up in the Russian Federation. 41% - due to alcoholism of one of the spouses. Most often, the woman initiates the divorce. I got divorced 2.5 years ago. She also initiated the divorce. And I don't regret it. In general, I like the stability with which I set trends. Use it - I don’t mind,” wrote Vox.

On October 8, 2018, Sergey Shnurov deleted his posts from the social network for an unknown reason. At the same time, about 3.7 million people subscribe to his page. Even the director of the Leningrad music group, Denis Veykov, could not name the exact reason for Shnura’s act.

“I wanted it and deleted it. The most important thing is that we are alive and continue to do our job,” Veikov was quoted as saying by the news.

According to many, such a step by Sergei Shnurov not only did not alienate followers, but even attracted new ones to the page. Users are looking forward to the resumption of communication between the outrageous performer and fans of his work on the site of this social network.

However, soon photos began to appear on Shnur’s Instagram again, in one of them the singer appeared with a black eye. Under the photo, as the news reported, Shnurov posted a comic poem. From the text we can conclude that he received a black eye from one of his subscribers, offended by the disappearance of all the photos in the account.

Subscribers immediately began discussing the photo, making various guesses. “Beating means loving”, “Kokorin? Mamaev? Connor? Khabib?”, “Are these the two football players?”, some wrote. “Did you open the beer with your eye?” others suggested. There were also those who gave advice on how to quickly get rid of a bruise or simply laughed at the appearance of the musician.

New wedding of Sergei Shnurov

On October 20, information appeared in the news that Sergei Shnurov got married again. Shnurov’s plans to get married became known on October 11; an application was submitted to Wedding Palace No. 1 in St. Petersburg. Free Press reported that the leader of the Leningrad group, Sergei Shnurov, was spotted in the registry office with a blonde. Shnurov, according to media reports, warned his colleagues about the upcoming wedding, noting that “life has taught him nothing.”

Shnur’s new wife was socialite from Yekaterinburg Olga Abramova.

It is reported that the secret ceremony took place in St. Petersburg. Shnurov and Abramova drove up to the back door without fanfare, quickly signed their names and left. They spent less than five minutes on the ceremony.

* Putyaga, - Vocational technical school (jarg - from the abbreviation vocational school).