History of automobile brands and their logos. Interesting facts about advertising campaigns of world brands

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Many creators of brands and fashion houses did not plan to engage in fashion... This is probably why they managed to create iconic items.

“If you want to make God laugh, tell him about your plans,” says a famous proverb.

The creators of the brands and fashion houses that we will tell you about now did not even think about pleasing the Almighty and did not make grandiose plans for creating fashion empires. They didn't plan to do fashion at all... Perhaps that's why they managed to create truly iconic things.

Louis Vuitton: from chest to suitcase.

Louis Vuitton Company founded in 1854 by the son of carpenter Louis Vuitton. He was born in the small town of Franche-Comté in eastern France. At the age of 14, Louis went on foot to work in Paris (which, by the way, is almost 400 kilometers!). In the capital, he became an assistant to a master making travel chests.

In this business, young Vuitton was so successful that he soon became the personal master of Empress Eugenia and opened his own store on the Champs Elysees.

In 1858, Vuitton created a lightweight flat chest to replace the heavy and bulky one, the prototype of the modern suitcase. The aristocracy really liked this invention, because with the development of railways, people began to travel more, and they needed easier and more convenient ways to transport things.

After Louis's death, his sons continued his business. One of them, George, frustrated by the number of counterfeits of Louis Vuitton bags and suitcases, came up with the signature Monogram embossed print with the LV logo to combat counterfeits. As we now know, this did not help him... But the print itself became truly iconic...

Today the brand has 350 stores in 53 countries.

Hermes: the best harness in Paris.

Fashion house 'Hermes' was founded in 1837 in Paris as a saddlery workshop. In those days, high-quality harnesses and an expensive saddle could say as much about a person’s condition and position in society as expensive accessories say now.

Founder of the brand Thierry Hermes He knew his business perfectly: all self-respecting riders had his saddles with a signature large stitch. Ermes served the imperial stables of France, Spain, Great Britain and Russia. After Thierry's death, his children and grandchildren continued his work. In the 20s of the last century, when the aristocracy began to actively switch from horses to cars, the Hermes house for the first time diversified its business and began producing leather accessories - belts and bags.

Wherein distinctive features the marks - high-quality leather and large saddle stitch - have been preserved. They provided the goods with special chic and durability. Later, in addition to accessories, the brand began producing sportswear, to which even later they added casual wear and luxury home goods. There are always three iconic things in the Hermes collections: bags 'Kelly' and 'Birkin'’, as well as square silk bob scarves.

Every year the company releases new scarves with prints on the most different topics- from impressionist paintings to the history of aeronautics, and every year the collections always include a “horse theme” as a tribute to the history of the fashion house. And by the way, Hermes still produces saddles and harnesses.

Gucci: another horse story.

In 1906, the Italian Guccio Gucci founded a saddlery workshop named after him in Florence, the leather center of Italy. The business soon went bankrupt, driving its owner into debt. Gucci had to go to work as a doorman, first in Paris and then in London. He returned to Italy only 10 years later to finally realize the dream and open a store of accessories for riders.

This time the business turned out to be more successful, and soon Gucci decided to expand the store’s assortment by ladies bags. Reselling goods from other manufacturers turned out to be not very profitable, so Guccio began to create his own bags under the brand 'La Gucci Vita'. A signature logo and print in the form of intertwined G letters was developed for it, which soon became popular throughout the world. Another recognizable symbol of the company was the striped braid, the prototype of which was the horse girth. Now it adorns both the brand’s belts and bags. And in 1947, the first it-bag ‘Gucci’ was invented - a bag with a bamboo handle, which is still “reissued” in different interpretations.

Work clothes Hugo Boss.

The modest owner of a small German manufactory producing work overalls and robes Hugo Boss and I could not think that someday ministers and presidents would wear things with his name on the label. He founded his business in the 20s of the 20th century, when all of Germany was experiencing economic decline. Before World War II, the company began serving the needs of the Nazi army, so after the war it was practically bankrupt. The Boss himself died in 1948, but a couple of years later his relatives decided to revive his business.

Name 'Hugo Boss' they found it commercially attractive because it is easy to read and pronounced the same in almost all European languages. The brand began producing elegant men's suits and soon was able to compete with Italian fashion houses, which at that time dictated the rules in the world of men's style.

5 stories of unusual names.

And these brands were initially created in order to shine in the fashion or beauty horizon. But the etymology of their names is very unusual.

• Luxury brand 'Coach' grew out of a small workshop in Manhattan. The brand's first bag was made from... a baseball glove. Hence the sports name ‘Coach’, which translated from English means “coach”. But this word also means “carriage”, and this is what is depicted in the brand’s logo.
• Your company 'Cacharel' tailor Jean Bruske named it after the small bird cacharel, which lives in the south of France. She accidentally caught his eye when he was thinking about a name for his enterprise.
• Cosmetic brand 'Lancaster' merchant George Wurz and pharmacist Eugene Frezzati created it in Monaco immediately after World War II. They named it after the heavy Lancaster bombers that the British Royal Air Force used to liberate France from the Nazis.
• Brand 'Mexx' appeared after the merger of two clothing brands - men's 'Moustache' and women's 'Emanuelle'. From the names of both brands, the first letters M and E were taken, and the last two XX mean double kiss, cementing the new alliance.
• Finally, the brand name 'The Body Shop' and completely ironic. After all, this is what (The Body Shop) is usually called in America for car body repair shops...

What do you think connects home appliances to the auto industry? At first glance, nothing. But in fact, many products used to be made (and some companies still make them) by brands that are now known around the world for their cars. Surprised? Yes, in the first years of their activity, many produced not cars, but completely different goods. For example, sewing machines and even pepper grinders. It's hard to believe that companies like Opel, Peugeot, BMW or even Toyota opened their world history, . Here short review in the history of the largest and most famous automobile companies.

BMW

On March 7, 1916, Bayerische Flugzeugwerke AG was founded as a successor to the Gustav-Otto-Flugmaschinenfabrik.

Initially, BMW was not involved in the production of cars. At the first stage, the German company produced aircraft engines for aircraft.

In 1923, she introduced her first motorcycle. BMW's automotive activities began in 1928, when the company acquired a license from Austin Seven to produce the Dixi compact car.

Mitsubishi

Iwasaki Yataro was founded in the 1870s. Mitsubishi's activities were related to shipping. The name of the company comes from two words “Mitsu” and “hishi”, which means “three diamonds”. Officially, the company began operating under the name Mitsubishi in 1873.

After the death of the company's founder, Iwasaki Yataro, control of the company passed to his younger brother, who expanded his activities in the construction of shipyards. The company also began activities in the field of mining in the field of banking.

During the 1930s and 1940s, Mitsubishi was one of the leading arms manufacturers in Japan.

In 1945, the Mitsubishi group already included 200 different companies, which carried out extensive activities in various areas of the economy.

The first Mitsubishi cars began to be produced in 1917. Production was carried out under the direction of Mitsubishi Heavy Industries.

The brand began producing cars as an independent automobile company only in the 1970s. It is from this moment until the present day that the company has been producing cars.

Kia

Kia was founded in 1944 under the name Kyongseong Precision Industry. But in the early years the company produced bicycles. The company began operating as an automaker only in 1952, which received the name Kia Industry Company.

The main Kia model in the early years was a three-wheeled pickup motorcycle (sidecar). This vehicle gained popularity in Korea in 1961.

The first four-wheeled car rolled off the assembly line in 1972. It became a truck named Titan.

In 1973, it designed and began production of the first gasoline engine in its history. A year later, this engine began to be installed on the first Kia passenger car, which was named Brisa.

Citroën

Founded by Andre Citroen, who in 1900 opened the production of parts for steam locomotives (gears, rollers, shafts, double spiral teeth, etc.). This explains the origin of the Citroën logo, which is still in use today.

In 1915, the company began mass production of weapons for the First World War. As a result, by 1919 the company had accumulated a lot of money. Thanks to this, Citroën began production of "Type A" cars. It was the first European car to be mass produced.

Surprising but true: Citroën was better known as a leasing organization and was also a leader in the car rental industry.

Opel

Adam Opel began his activities in 1862 in Rüsselsheim. But not many people know that it was not created to produce cars. The company was opened for serial production of sewing machines.

In 1912, a major fire occurred at the Opel plant. Immediately after this, the company's management admitted that the production of sewing machines was bringing only losses and the production of sewing equipment was discontinued.

Bicycle production continued until the 1940s.

It is worth noting that in the 1920s, Opel was the world's largest manufacturer.

The first car produced by the company was produced in 1898.

Suzuki

The history of the automaker began with the production of weaving machines. Company founder Michio Suzuki created the Suzuki brand in 1909.

In 1920, the company went public. Despite the company's public offering, Suzuki's first car was introduced only in 1937, which never entered production.

During World War II, the company primarily produced products for military purposes.

After the war, Suzuki focused on agricultural products and also produced heating products.

In 1952, the company introduced the first motorized bicycle called the "Power Free".

In 1954, the company was renamed Suzuki Motor Company.

The company introduced its first civilian passenger car in 1955, which was named "Suzulight".

Lamborghini

Ferruccio Lamborghini founded his company in 1948 to produce tractors. Initially, tractors were assembled from unnecessary military Vehicle, the remains of which accumulated after the Second World War.

In 1959, it expanded its production and began to produce multiple consumer goods, ranging from burners to air conditioning systems.

It was only in 1963 that a car company (Automobili Lamborghini) was founded, which began producing sports cars that are still revered throughout the world.

According to legend, Ferruccio Lamborghini did not like the quality of his own. To teach (or teach) Enzo Ferrari a lesson, Ferruccio Lamborghini decided to create his own automobile company, which should produce better sports cars than Ferrari. Since then, two global car brands have been competing in technology, the quality of their cars and, of course, speed.

Skoda

True, the company was originally called Laurin & Klement (L & K), which was founded by mechanic Vaclav Laurin (on the left in the photo) and trader Vaclav Klement. At first, the company was engaged in the production of bicycles.

The founders of Laurin & Klement (L&K), thanks to their good ideas and proper effective management, we were able to enter the international bicycle market.

Four years later, in 1899, the company began producing motorcycles.

In 1905, the first legendary car, the Voiturette, was introduced.

Toyota

Founder Sakichi Toyoda began his career in 1894 with the production of handlooms. He then began producing motors and drives for the weaving industry.

Together with his son (Sakichi-san), he created an automated loom by 1924. Toyota Automatic Loom Inc. was created to produce and sell them.

In 1929, Sakichi Toyoda sends his son Sakichi-san to England to sell the patent rights to his automatic loom. The sale was necessary to raise enough capital to start an auto manufacturing company.

As a result, the son of the founder of Toyota managed to receive 100,000 British pounds for the patent.

In 1934, Toyota produced its first car.

Serial production of the car began at the end of 1934. The Toyota A1 was sold as a 1935 model.

Dodge

Dodge began its activities by producing spare parts for the auto industry. So the Dodge company, in 1901 (the year the Dodge brothers founded the company in Detroit), began producing and supplying ball bearings to the automotive industry. In 1902, she helped finance the launch of the Ford Motor Company.

The first own car production plant was opened in 1914.

Mazda

Mazda was founded in 1920. The company was originally called Toyo Cork Kogyo KK. At the first stage, the company produced finishing materials from cork. Since 1929, the company began to manufacture machine tools.

The first car entered the market in 1931. It was a three-wheeled Mazda-Go truck.

During World War II, it was active in the defense industry. In the 1950s, production of three-wheeled and then four-wheeled trucks began again.

The first real passenger car appeared only in 1960, which was produced only for the Japanese market.

Peugeot

As officially established, the Peugeot company actually began its activities back in 1810. It all started with an iron foundry. So the company began producing coiled steel, cutting discs, boning and springs.

Already in the second half of the 19th century, it produced an impressive variety of products, ranging from agricultural implements and razor blades, to irons, coffee makers and even household pepper grinders.

By the way, pepper grinders are still produced by Peugeot to this day. In many restaurants around the world, Peugeot grinders are still the standard of quality.

In 1881, Peugeot began producing bicycles. Surprisingly, bicycle production continues to this day. Cars under the Peugeot brand began to be produced only at the end of the 19th century.

Every day we see beautiful posters, posters on television, on billboards, and in public transport. We are surrounded by many names, slogans, logos. Some of them are little known, while others are known all over the world. But have you ever wondered how the logos of the most famous companies in the world were created? Where did the bitten one come from? apple Apple, why is the Nike swoosh so popular, and who invented it? Why are the Adidas three stripes so simple, but at the same time so popular? Today we will tell 7 small stories, each of which will tell about the creation of logos for famous brands. We are sure that this article will be of interest to everyone who is interested in the history of the development of large corporations, because the life of a company begins with the logo.

The close connection between Chupa Chups and Salvador Dali

Salvador Dali is one of the brightest and famous representatives movements of surrealism. The artist, sculptor, graphic artist, director and writer made an undeniable contribution to the development of the modern world. And, it would seem, what does he have to do with the Chupa Chups company? Not many people know that it was Salvador who created the world famous logo for sweet lollipops.

The idea of ​​​​producing sweet candies on a stick was so interesting and promising that the company’s founders did not spare a tidy sum of money to involve in the creation of the logo even then famous artist Salvador Dali. If you look ahead, you can easily say that the money invested has more than paid off, because the Chupa Chups logo turned out to be interesting, simple, not intrusive and understandable.

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As Dali himself said, work on the logo took no more than an hour - from developing the idea to its final completion. He based it on the colors of the Spanish flag, added rounded shapes to the letters, framed it all, and that was it. Just like that, within one hour, one of the most famous and recognizable logos in the world appeared.

Carolyn Davidson and the famous Nike swoosh

Surely, every time you see the Nike logo, you ask yourself the question: “How did this swoosh become so popular?” I don’t know about you, but this question constantly arises in my head. After all, a damn simple logo, but at the same time incredibly laconic, clear, and memorable. The creator of the Nike logo is Carolyn Davidson. While still a student at Portland State, young Carolyn took part in a competition to design a logo for a new company. Then her “tick” did not cause much enthusiasm among Nike executives. “I don’t really like this logo, but I’m sure it will help us become popular,” said one of the company’s founders.

A very interesting fact is that Carolyn received only $35 for her work. How much do you think this logo is worth now?

Frank Robinson and Coca-Cola

It would seem that such a well-known brand, such a recognizable logo, it was certainly developed by a team of professional designers and marketers. Well, how could it be otherwise? Coca-Cola is known all over the world, and their red logo and unique font cannot be confused with anyone else. But in reality everything is much simpler. The logo for Coca-Cola was invented by the company's ordinary accountant Frank Robinson. At that time they did not yet know what the company would be called, and Frank chose the name “Coca-Cola”. I placed this name on a red background and used the standard cursive for that time. It was this “font” that was considered the standard of penmanship and the beauty of calligraphy. This is how the world saw one of the most famous logos modernity. True, time took its toll, and about once every ten years Coca-Cola changed the design of its logo. But those traditions, the red background and the special font, which were laid down in the very first years, have never changed.

Milton Glaser and the world famous "I Love NY" sign

You can often see young people on the streets wearing T-shirts with the inscription “I Love NY”. It is noteworthy that the creation of this inscription led to the emergence of a whole fashion for “love confessions”. Now in every city you can meet people with inscriptions telling how much they love their city. In Moscow you can often see “I LoveMoskov”, in London “I Love UK”. Yes and in others big cities This is not uncommon.

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And it all started with the fact that the young designer Milton Glaser in the mid-70s, on a voluntary basis, completely free of charge, created a simple, but at the same time incredibly popular logo. Thus, he expressed his love for one of the most beautiful cities in the United States, and supported the initiative of city authorities who sought to attract more tourists to New York. Over time, this sketch came to the liking of many citizens, who happily bought T-shirts, caps, jackets, and other things with this inscription.

An interesting fact is that Glazer sketched one of the most famous logos on a piece of paper while riding in a taxi. Now this first prototype of the “I Love NY” logo is kept in the Museum of Modern Art in New York.

The NeXT logo was created in literally 2 weeks

Founder of the company Apple Steve Jobs also faced great difficulties in his life. If you don’t know, he was even fired from the company that he founded. But Steve never gave up, and even after leaving Apple he founded another computer hardware company, NeXT. Symbolic name- next. Probably, in this way Jobs wanted to emphasize that he was not stopping and was ready to develop the next company with even greater fervor. But today we are not so much interested in the founding and development of NeXT as in the creation of the company logo.

The famous graphic designer Paul Rand was assigned to develop the logo. He gave Jobs a strict ultimatum: “You pay me $100,000, and I will provide one version of the logo that suits you.” As a result of this collaboration, the world saw the NeXT inscription made in the style of Jobs.

The work was accepted immediately, without any edits. The only thing Steve noticed was the need to highlight the letter “E” in yellow.

It is worth noting that Paul Rand had previously designed logos for IBM (a huge computer corporation), UPS (a worldwide goods delivery service), and a dozen other medium and small companies.

Rob Yanov and the Rainbow Apple

I am sure that each of you knows what it looks like Apple logo. And everyone knows and has heard about the company’s founder, Steve Jobs. But few people can name the name of the one who created the world-famous logo. We are sure that 9 out of 10 will say that Steve himself invented the bitten apple, but this is absolutely not true. Apple had an original logo that showed Newton sitting under a tree and writing something. Steve didn’t like this option, because from a young age he had gravitated towards simplicity and minimalism. As Jobs said: “Icons should be something you want to lick.” This is exactly what he demanded from Rob Yanov, the designer working on the new Apple logo. The only advice he received from Steve Jobs was: "Don't make it soppy."

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A few weeks later, several options were presented to the court, among which were rainbow apples (bitten and not bitten). Steve chose the option that seemed more original and interesting.

Now Apple products are used by hundreds of millions of people all over the world, and their logo is one of the most famous and recognizable.

The most popular three stripes in the world

Adidas is a company that is a leader in the sportswear market. This is no longer just a brand, it is an entire industry that dictates the style of more than one generation of sports fans. For a very long time, the Adidas logo was a trefoil and three stripes. It is noteworthy that no designers or professionals were involved in creating the logo, and the concept itself was proposed by the company’s founder, Adi Dassler.

For almost 22 years, from 1972 to 1994, the logo remained unchanged. But in the early 90s, dictated by new trends in fashion, the company slightly reworked the “trefoil”, already loved by the whole world. Now the clothes featured an angular logo, which was made in the old traditions, while maintaining the theme of the three stripes. Since 2008, Adidas has been releasing a separate line of clothing and shoes called “Adidas original,” which combines 80s fashion and the original logo created by Adi Dassler.

Mercedes three-pointed star

The Mercedes company was founded in 1926. But the logo that became famous throughout the world appeared decades earlier. The official version says that the Mercedes logo means the trinity - earth, water and air. It was on land (in cars), on water (in boats and yachts), and in the air (in airplanes) that engines produced at Mercedes factories were used. There is also an unofficial version that says that the three-pointed star was first used by the founder of Mercedes-Benz, Gottlieb Daimler. He wrote a letter to his wife, and it was with this symbol, a star with three rays, that he designated the place where their new home would be. Gottlieb's sons slightly modernized their father's star and placed it on the company logo.

Pavel Durov and Vkontakte

And I would like to finish our review with the logo of one of the most popular social networks in the world, VKontakte. It is incredibly simple, concise, and conveys the essence of the company and its purpose. As Pavel himself said, it took no more than 10 minutes to create the logo. He took unobtrusive colors, blue and white, and made the inscription in a standard font. The result is a simple logo that is seen daily by more than 50 million visitors social network"In contact with". Over time, the logo was further simplified and just the letter “B” was left against the background of the already well-known company colors.

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We could continue this list by adding hundreds of famous logos of the most popular companies in the world. But we tried to choose the most interesting brands and unusual stories creating their logos. We are sure that the article was interesting to you, and now you know how the logos of famous companies appeared.

Today LifeGlobe will introduce you to the most interesting examples of how the future popularity of a nascent company can depend on a lucky coincidence, luck, or even a spelling error. We present to your attention the history of the emergence of 20 leading world brands of our time

It has always been known that a company’s future success depends on a catchy, memorable name. IN Lately s when creating any large company or for the purpose of rebranding an existing but unpopular one, the practice of “brainstorming” is most often used - when all employees gather in one room and “throw” their name ideas onto common table. This is an interesting and correct approach, but sometimes it doesn’t work." brainstorm“cannot be compared to the will of chance, which leads to completely unexpected ideas or forces you to make a mistake, which in the future will cause the mega-popularity of the brand...

Of course, in last words there was a reference to the most famous case of this kind - a typo when registering the domain of Google, the most extensive and popular search engine today. Initially, Page and Brin's search engine was called BackRab, but at some point they decided that something needed to be changed - in 1997, a brainstorming session was held among students in the Stanford University dormitory, the goal of which was to find a name that suited would search engine, capable of processing enormous amounts of information. After several fruitless hours, the idea came to Page himself - the word googol, meaning one followed by a hundred zeros, but the student who was entrusted with registering the domain name made a typo, as a result of which the domain google.com was born.

In order not to go far, let's remember how Facebook was created - the largest social network in the world at the moment. As you know, Mark Zuckerberg’s first trick was to steal photographs and data of Harvard students and post them on his Facemash website with the ability to vote for this or that photo. But the university management did not appreciate the student’s resourcefulness and Mark was expelled. After some time, the idea of ​​another project, much larger and this time completely legal, came into Zuckerberg’s bright head. One day, Mark was going through old things and accidentally came across his school photo album, “The Photo Address Book.” He remembered that no one ever liked this name, because... was long and took a long time to pronounce, so everyone called the album simply “Facebook” - this is how the future social network got a name that is not known today except in the most backward countries of the world or some native tribes South America =)

Another social resource that is popular here - VKontakte - got its name due to the fact that Pavel Durov, who created it, listened to the radio station "Echo of Moscow", where the phrase "In full contact with information" was often repeated on air. Without hesitation, Pavel removed unnecessary words and registered a domain name, which was recently shortened to just two letters VK. Well, I didn’t bother with the logo at all - I used the example of Facebook =)

The name of the Russian search resource Yandex is actually an abbreviation, and it is different in Russian and English - “Language Index” in Russian and “Yet Another iNDEX” in English. Nothing is known for sure about who came up with this idea, but according to the official version it was one of the search engine developers

Domain name for the foreign search engine Yahoo! was invented, without knowing it, by the Irish writer Jonathan Swift, who used this word to describe an annoying tribe of natives in Gulliver's Adventures. In addition, it is also a joyful cry common in America, which is why the founders of Yahoo! Jerry Yang and David Filo chose exactly this name for the domain of the future search resource - in their understanding, “Yahoo!” means the user’s joy that he found the necessary information

The creator of the Hotmail trademark, which today is part of Microsoft, is Sabir Bhatia, who at one time went through a bunch of names ending in “mail” and, in the end, settled on the name Hotmail - due to the fact that it also encrypts abbreviation HTML. The very idea of ​​​​creating mailboxes that can be accessed from any corner of the planet where there is Internet belongs to Jack Smith. Today Hotmail is on the verge of closing due to the emergence of more convenient Outlook.com. In 2013, Hotmail will cease to exist forever, and its users will be automatically transferred to the new email service

In order not to stray too far from the Internet and IT technologies, let’s remember one of the leading manufacturers of prestigious new consumer electronics - Apple, whose brand was recognized as the most expensive brand in the world in May 2011. The history of the name is quite comical - one fine day, after three months of fruitless attempts to come up with a name for the company, Steve Jobs threatened his partners that if they did not offer him a normal option by 5 pm, he would name the company after his favorite fruit - an apple ! They didn't offer...

The name of another major electronics manufacturer was decided by a coin - William Hewlett and David Packard tossed it when they decided whose last name would appear first in their name joint venture, whose first office was Hewlett's garage. It is logical to assume that since the company is called Hewlett/Packard, the coin turned out to be lucky for the garage owner =)

The Japanese company Sony also went through a long search - the creators of Tokyo Tsushin Koge Kabushiki Kaisa (Tokyo Telecommunications Engineering Company) Akio Morita and Masaru Ibuki wanted to find a shorter and more concise name, but could not come up with anything. And then the Latin language came to their aid, and specifically the word sonus, which translates as “sound.” It was the 50s and in Japan something consonant with it was widespread American word sonny, but written in Japanese characters it meant “unprofitable.” The problem was solved with the inherent simplicity of the Japanese - they crossed out the extra N from the name and registered the SONY brand

Another Japanese giant company specializing in the production of digital equipment for home and office - Canon - initially, when created in the 30s of the last century, bore the intricate name Precision Optical Instruments Laboratory in Japan. But with the creation of the first camera, named for some reason in honor of the Buddhist goddess of mercy Kwanon, the brothers Goro and Saburo Yoshida decided to rename the company and at the same time take several consonant names, including Canon, “just in case.” Such foresight helped them in the future to avoid problems with religious structures, which did not like the fact that the name of the great goddess was “some kind of incomprehensible thing” - in the end, the Yoshida brothers settled on the name Canon, because it turned out that, in addition to being sweet-sounding, it is also translated from in English as “canon”, and in French means “gun” - so since that time more and more “photo guns” have been produced =)

The name of the South Korean industrial concern Samsung means “Three Stars”. The reason for the company’s name is not known for certain, but many associate it with the three sons of its founder

The name of the American company Kodak was born thanks to the love of its founder, George Eastman, for the letter “K” - he was looking for short words that would begin and end with this letter. He was also attracted to it by the fact that in all any popular alphabets in the world, the letter “K” is written the same way. As a result, the word “Kodak” was born in Eastman’s head - this is the sound, in his opinion, made by a camera with 100-frame film that he invented in 1888

The creator of the Xerox machine, Chester Carlson, wanted to highlight the fact that before his invention, the dry-powder copier, only wet copying technologies existed. Therefore, Chester sat down with dictionaries and found the word “xer” in Greek, which literally translates as “dry”, and based on it he came up with the name for his machine - “xerox”

In order not to go far, let us remember that in another American state a company was born whose products we consumed by the liter in the 90s - we are talking about Pepsi-Cola, which pharmacist Caleb Bradham invented at the end of the century before last. There are several versions of where this name came from. According to the more common one, Caleb named the drink after pepsin, a digestive enzyme that helps our stomach break down protein. According to another version, Bradham simply took the name of the company of one of his local competitors - Pep Cola - and “edited” it a little. The last opinion that you can pay attention to is based on the assumption that people liked that the black drink gave them vigor and strength (from English pep - energy, vigor) - hence the name

Already in this, the 21st century, Pepsi-Cola has been thoroughly replaced by another no less dark and no less harmful drink - Coca-Cola. Pharmacist John Stith Pemberton didn’t think much about the name - he named it after the main ingredients of his recipe, created on May 8, 1886 - three parts coca leaves (which are so popular in Colombia...) to one part tropical cola nuts. You can learn about other ingredients from the article What is in everyone's favorite Coca-Cola. According to another version, the name for the drink was invented by a local farmer who sold it to a pharmacist for $250. The Coca-Cola logo was written in calligraphy by Pemberton's accountant Frank Robinson - a gifted accountant, judging by the fact that the logo has not changed since then)

The name of the German industrial concerns Adidas and Puma is also associated interesting story. Once upon a time, in the 20s of the 20th century, two brothers, Adolf and Rudolf Dassler, founded a common shoe making company. They called it simply - Dassler (full name - "Dassler Brothers Shoe Factory"). In 1948, after the death of their father, the brothers had a big quarrel and decided to go their separate ways. As a result, they agreed that no one would use the name Dassler anymore. Adolf named his newly formed company Addas, which was later replaced by the more benign Adidas (from Adolf's shortened name - Adi Dassler), and brother Rudolf founded the Ruda factory, later renamed to the similar word Puma. This is where the joint story of the Dassler brothers finally ended.

The Tokyo engineering company Mitsubishi was founded in the early 1870s, the logo was a three-leaf clover - the coat of arms of the family of the company's founder, Yataro Iwasaki. As a consequence of the coat of arms, the name “Three Diamonds” was coined (“mitsu” - “three”, “hishi” - “diamond”, according to another version of the translation - “water chestnut”). Why then doesn't it sound like Mitsuhisi? The answer lies in the phenomenon of Japanese morphonology, or Rendaku, as a result of which often the voiceless initial consonants of a root become voiced when read if the root of the word is preceded by a prefix or other root. This is why the "h" in the middle of Mitsuhishi is pronounced like a "b"

The history of the name of the South Korean financial and industrial group Daewoo is not as interesting as the translation of the name itself is unusual, which few people know about. The founder of the company, Kim Woo Chong, called it simply and modestly - “Big Universe”. Indeed, much more modest)

No less interesting is the name of the German auto giant Audi. The word itself is borrowed from Latin and is translated as “Listen!”, but the main interesting feature is that Audi is the Latin version of the surname of the company's founder, August Horch. The fact is that they didn’t think much about the name for the first car produced at the newly formed plant - they simply called it Horch, but when they began to come up with a name for the next model, the son of one of his partners came to the aid of August, who suggested a Latin version of the manager’s surname . From then on, the history of one of the most successful automobile companies in the world begins, which today is part of the Volkswagen Group.

As you can see, some companies were named on a whim, others took weeks and months to find a suitable name, but all of them, nevertheless, became successful in their economic niches - mainly due to the correctly chosen name, interesting idea and coordinated work of their teams

Today, as part of our “World Brands” section, we decided to deviate a little from the tradition of publication topics and talk about a seemingly ordinary product - scissors, only their price starts from 1000 euros. In the modern world, the origin of a thing often speaks about its quality. Remember, for example, Swiss watches, German cars, Russian caviar. All these things are united not only by a high price, but also...

Even children know that the world consists of particles. We recently had the opportunity to look at such particles with the naked eye. Moreover, now you can even touch them. The conversation will be about Lego. People spend about 5 billion hours solving cubes every year. If this number is divided by all the inhabitants of the earth, it will be about an hour for each person.

There are cars that are good on their own. Riding them is a pleasure. Such cars include cars of the famous Bugatti brand. The French company Bugatti and its amazing products have left a noticeable mark on the history of the world automotive industry. Therefore, today, as part of our regular column “World Brands,” we will introduce you to the history of the creation and development of the famous Bugatti brand.

Today, in the “World Brands” section, we decided to publish a biography of one of the most secretive, but at the same time popular women in Russia. We will talk about the ex-wife of Vladimir Putin - Lyudmila Aleksandrovna Putina (nee Shkrebneva). In 1958, on January 2, Lyudmila Shkrebneva (Putina) was born in Kaliningrad. Lyudmila's father worked first as a postman and then as a turner at a repair plant, and her mother worked in...

There are many examples where young people, passionate about an idea, achieved a lot in their lives. Some of them did not have a rich inheritance, while others rose to the pinnacle of fame literally from poverty. There are many examples of this. One of the takeoffs was made by a poor teenager named Jason Daniels, carrying through the years the famous taste and recipe of Jack Daniels whiskey. Mr. Daniels was very devoted to his beloved...

Today, as part of the “World Brands” section, Andrei Shipilov has prepared for you a publication about the largest fast food chain in the world. The future owner of thousands of restaurants around the world, Fred de Luca, was born into a family of immigrants from Italy in 1948. From an early age the boy tried to earn money on his own and his parents saw that their child would grow up to be a big man. Beginning with...

In Germany (in Wiesbaden) in October 96 of the last century, shocking information about the famous speculator of the planet, George Soros, was published on the pages of a report from a bureau called the Executive Intelligence Review. Soros was accused of worldwide scams and speculation that affected the lives of ordinary people in entire countries. Until now, a number of experts believe that he ruined the main Bank of England, whose leadership responded...

Bernard Arnault is the owner of LVMH and a successful French businessman. Born on 03/05/1949 in a wealthy family. Already in his youth, Bernard Arnault began to be interested in luxury things, he studied fashion trends, art and understood good wines. Bernard Arnault is known in the world as the number one figure in the production of luxury goods and wealth. Arno's company controls at least sixty brands from the world...