VIDgital(from words "VID"(“Look And Others”) and Digital) is a Russian television company that produces television programs for Channel One, NTV and OTR (also made programs on RTR, TV-6, Ostankino Channel 4, STS, TNT, 2x2, TVC). Its office is located in Moscow, at the Ostankino shopping center at st. Academician Korolev, house 12. Produced one of the first post-Soviet television games - “Field of Miracles”

Story

Formed on September 30, 1987 as part of the youth editorial staff of the Central Television of the USSR, when it was created creative association"Sight". The founders are Vladislav Listyev, Andrey Razbash, Alexander Lyubimov, Alexander Gorozhankin, Alexander Politkovsky and Ivan Demidov. Since October 1990 it has been independent legal entity and manufacturer television programs. In 1992, the television company received the status of a holding company, which included several creative structures that were removed in 2001 as a result of reorganization.

Also in 1992-1994, she financed the children's editorial office of the RGTRK Ostankino. In 1993, the television company became one of the founders of TV-6, which allows it to collaborate outside of the RGTRK Ostankino. In the same year he made his first program on RTR (“L-Club”). In 1995, together with ATV and Ren-TV, it became one of the founders of ORT.

In 1997, she took part in updating the design of " Blue light" In 2001, it undergoes a reorganization, it infuriates creative groups, is formed Management group VID companies.

In the 2000s, the VID group of companies selected contestants for Eurovision. Since October 2017, according to Alexander Lyubimov, the independent television company VID has been renamed to the new name “VIDgital”, a screensaver with the new name is used before the start of the program “Serving the Fatherland!”

Logo

The television company is notable for its logo. When the company was founded, Vlad Listyev had to come up with a logo. His wife, Albina (future wife of Andrei Razbash), helped him and recommended using the death mask of a philosopher named Guo Xiang as a logo.

Game shows produced by television network

• “Field of Miracles” (Channel One, 1990-present)
• "Star Hour" (ORT, 1992-2002)
• “L-Club” (Ostankino Channel 1, 1993; RTR, 1993-1997)
• “Guess the melody” (ORT, 1995-1999, 2003-2005)
• “These funny animals” (ORT, 1997-1998)
• “Guessing Game” (ORT, 1999-2000)
• “The Last Hero” (ORT, 2001-2004)
• “Chair” (STS, 2002-2004)
• “Russian Roulette” (Channel One, 2002-2004)
• “Lord of Taste” (Channel One, 2002-2003)
• “Sink or disappear” (Channel One, 2004-2005)

“TV Company VID” (ViD, “Vzglyad and Others”) is a producer of television programs for Russian TV, operating since the late 80s, the most popular of which are “Vzglyad” and “Field of Miracles”. Also known for its scary intro and logo, depicting a mask of an Asian, pained face with hollow eyes and a toad on a bald skull. An illustrative example of how the effect produced in a strong way, does not weaken after years - there are many discussions, parodies and photoshopped masks on the Internet. And this is very reminiscent of the psychological defense of the type “what I laugh at, I’m not afraid of!”

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The authors and presenters of Vzglyad in the post-perestroika era were real folk heroes. Listyev, Lyubimov, Razbash, Borovik, Politkovsky, Mukusev became one of the first people to personify changes in the country. Together with them, residents of the Union began to openly say for the first time that the USSR has sex, capitalism has human face, rock and roll is alive. Later, when changes poured in, it didn’t matter who was talking to us on TV. But the “subverters of foundations” will always be remembered.

The origin of the logo mask is curious.

Vlad Listyev thought for a long time about what to use as a logo new TV company. His wife Albina, who worked as a restorer at the Museum of the East for 10 years, came to the rescue. She suggested using a ceramic mask depicting the head of the ancient Chinese Taoist philosopher Hou Xiang (English: Guo Xiang) with a three-legged toad. There is also a version that the mask was a symbol of death in Ancient China(the mask symbolically depicted a severed human head, on which a toad was placed on top). However, the museum prohibited the use of the original mask as a logo, as a result of which the mask was slightly modified using computer graphics and was called the “View mask”.

• The mask is still kept in the Museum of the East.
• By the way, many children believed that Boris Yeltsin was depicted on the logo.

• In Philip Kirkorov’s video “Atlantis” the logo of the television company appeared (during the words “And in the ocean of open umbrellas you disappeared from VID”).
• On this moment“VID” as such does not exist, the site is under reconstruction, and its programs are produced by other television companies - mainly “Red Square” or “subsidiaries” of VID.

Fear and Loathing in the VIEW...

It turns out that many people were afraid of this mask in childhood, which they are not embarrassed to admit now. On the VKontakte website, the group of people who were afraid of the VID television company logo as children consists of more than 23 thousand people. The group is full of stories about how they cried and hid younger brothers, and the participants themselves either left the room, or closed their eyes, or endured it, but felt vague anxiety. Now many people laugh at this fear, but it still seems that the fun is somehow nervous.

Original

Parodies

Several parodies were created of the original screensaver.

Both on

In 1992, the famous parody was shown in the program “Oba-na!..”. Instead of a mask - the face of Igor Ugolnikov, the presenter, who said “View, View... nothing can be seen from your View!”

Town

Another appeared in the program “Town” and was called “Pale VIEW”.

Yarmolnik

We were looking for this screensaver for a very long time, and finally found it.

Full version

Cropped

And a parody of it

KVN

In 1992, in one of the games Major League KVN showed a parody of the VID screensaver, which consisted of the following: a man was sitting on his knees, covered with a yellow blanket on top. Then, after sounds imitating the fanfare from the original intro, the cover was removed, revealing human head with a gray face, closed eyes and half-open mouth, thus parodying the original "Mask View". Below his face hung a piece of paper with the words “View” on it.

VID in different styles

Dosovsky VID

BK0010 VID

Owners of computers from the 80s will appreciate it!

Dendevsky VID

A few more parodies

FIG

Enchanting arrangement of points over the VIEW

For those who are afraid of the view, watch it in full screen aka 3D-VID

Vida's Birthday

Screamer

In 2010, a very scary screamer was created based on the famous face. The video contains a strange picture that looks like the head of a monk and at the end the face turns into... Something terrible... Don't watch it for the faint of heart.

Materials usedwikipedia , photoshops with

The creation of the VID television company logo is the stuff of legends. This is normal for 90s television. Much was done on the knees, and the ideas were collective. The following is known for certain about one of the creepiest TV logos.

The television company's screensaver is based on a VID exhibit from the Museum of the Orient.

The authors and creators of the television company decided to go against television fashion. There was a craze in the 90s computer graphics, it became available to designers, although it was not of high quality. So the “vidovtsy” decided to take a certain symbol-artifact, something analog, as the basis for the logo.

The total fascination with the East had its effect; its mysticism and visual culture were spread everywhere. The TV crew went to the holy of holies - State Museum arts of the peoples of the East.

Museum of Oriental Art in Moscow

There they discovered a ceramic mask depicting the head of the ancient Chinese Taoist philosopher Hou Xiang (English: Guo Xiang) with a three-legged toad. However, the museum vetoed the use of the original mask as a logo. And the philosopher’s ears were not telegenic.

Exhibit of the Museum of the East

As a result ancient artifact met the latest technology: the head was slightly modified using computer graphics and was called the “View mask”. After all, on the screen she became two-dimensional.

Logo on TV screen

The TV company's logo turned out to be quite creepy. Firstly, the face looked like the face of a dead person, the toad could not be read at all, the image quality was low, it was mistaken for a strange growth. In addition, the screensaver was accompanied by a rather specific musical composition. These fanfares were written by composer Vladimir Ratskevich.

The screensaver scared the younger generation

The first version of the screensaver began with a black line appearing on a white-gray background (resembling billiard cue), which, vibrating, moves to the right. The vibration is accompanied by a sharp sound, vaguely reminiscent of gun shots or the operation of a jackhammer.

There are many oriental motifs in the VID TV screensaver

Then a small ball appears on the screen gray, which, having rolled along this line, falls down. Judging by the circles coming from his fall, it can be assumed that he fell into the water. Immediately the screen darkens and a “View mask” appears from the darkness.

Screensaver

It must be said that the creepy image of the new logo immediately caused a wave of indignation. It was also shown before children's programs produced by the television company. But despite everything, the mask was not changed. Moreover, they openly made fun of her even in the 90s.

Moscow street. 90s

TV crews were the first to parody the unusual screensaver of the VID television company

The beginning of this bacchanalia was laid by the television people themselves. This is how the New Year’s logo “With a new view” appeared.

“I’m filming” - the cameraman’s command became the basis for a game with the VID logo, they removed the sheet and warned about an eerie sight. The move was preserved in an even more disturbing and scary animated video.

The king of pop Philip Kirkorov did not stand aside either. In his song "Atlantis" there is this line: "You disappeared from sight." In the video it was illustrated with the VID TV screensaver.

Probably the most frightening version of the already alarming screensaver of the VID television company was the version by Leonid Yarmolnik, filmed for his program L Club.

The screensaver was called “view with tongue”

The screensaver literally came to life thanks to the fact that it was replaced by the stylized face of Yarmolnik. The suddenness of this effect frightened many spectators at one time.

There were also more peaceful television interpretations of the title sequence. In 1992, Igor Ugolnikov’s program “Both-on!..” began with his words “VID, VID... Nothing can be seen from your VID!”

Over time, the VID TV screensaver became a popular Internet meme.

In 2009, Internet users remembered the screensaver and it became a new meme. The term "meme" was first used by Richard Dawkins in his book The Selfish Gene in 1976. In it, he calls a “meme” a unit of cultural information capable of “reproducing.” And indeed, memes spread at the speed of light in virtual space. Today, a meme is a kind of template that can become the basis for a new joke. The more options, the higher the viability of the meme.

The logo fulfills its official function

First of all, the Internet audience remembers the “view” screensaver as the main fear of their childhood:

Someone saw a parallel between the toad on the philosopher’s head (when he found out that it was a toad) with the hypnotoad from the animated series Futurama.

There is also a horror version “VIEW FROM THE WINDOW”.

There were also allusions to power. As you know, “I don’t walk past my mother-in-law’s house without joking.” The leader of the 90s also got it.

And the tandem of our days.

Didn't stand aside contemporary artists. Pakhom made his signature “kurlyk”:

Screamer is a type of flash animation with an unexpected “shock effect”. The first screamers appeared in the form of flash versions of attentiveness games. The user was asked to find an extra element in the picture, and when he began to peer into the image, some scary face suddenly appeared. This effect is familiar to many from the jack-in-the-box toy.

"Screaming VID"

"The Scream" by Munch

In the television version, an example of a screamer could be the animated mask of VID with Yarmolnik.

The meme reminds us of that. that the Internet space virtual world. where everything presented is just a binary code, a set of zeros and ones. An image cannot be killed - it is immortal, but it can be changed beyond recognition very easily.

Hence the cult of memes - visual jokes that undermine the very essence of the information post-industrial society.

“TV Company VID” (ViD, “Vzglyad and Others”) is a producer of television programs for Russian TV, operating since the late 80s, the most popular of which are “Vzglyad” and “Field of Miracles”. Also known for its scary intro and logo, depicting a mask of an Asian, pained face with hollow eyes and a toad on a bald skull. An illustrative example of how the effect produced by a strong image does not weaken after years - there are many discussions, parodies and photoshopped masks on the Internet. And this is very reminiscent of the psychological defense of the type “what I laugh at, I’m not afraid of!”... “TV Company VID” (ViD, “Vzglyad and Others”) is a producer of television programs for Russian TV, working since the late 80s, the most popular of which are “ Glance" and "Field of Miracles". Also known for its scary intro and logo, depicting a mask of an Asian, pained face with hollow eyes and a toad on a bald skull. An illustrative example of how the effect produced by a strong image does not weaken after years - there are many discussions, parodies and photoshopped masks on the Internet. And this is very reminiscent of the psychological defense of the type “what I laugh at, I’m not afraid of!”...

The authors and presenters of “Vzglyad” in the post-perestroika era were real folk heroes. Listyev, Lyubimov, Razbash, Borovik, Politkovsky, Mukusev became one of the first people to personify changes in the country. Together with them, the residents of the Union began to openly say for the first time that there is sex in the USSR, capitalism has a human face, rock and roll is alive. Later, when changes poured in, it didn’t matter who was talking to us on TV. But the “subverters of foundations” will always be remembered.

Interesting Facts

The origin of the logo mask is curious.

Vlad Listyev thought for a long time about what to use as the logo of the new television company. His wife Albina, who worked as a restorer at the Museum of the East for 10 years, came to the rescue. She suggested using a ceramic mask depicting the head of the ancient Chinese Taoist philosopher Hou Xiang (English: Guo Xiang) with a three-legged toad. There is also a version that the mask was a symbol of death in Ancient China (the mask symbolically depicted a severed human head, on which a toad was placed on top). However, the museum prohibited the use of the original mask as a logo, as a result of which the mask was slightly modified using computer graphics and was called the "Weed mask".

The mask is still kept in the Museum of the East.
By the way, many children believed that Boris Yeltsin was depicted on the logo.

In Philip Kirkorov’s video “Atlantis” the logo of the television company appeared (during the words “And in the ocean of open umbrellas you disappeared from VID”).
At the moment, “VID” as such does not exist, the site is under reconstruction, and its programs are produced by other television companies - mainly “Red Square” or “subsidiaries” of VID.

Fear and Loathing in the VIEW...

It turns out that many people were afraid of this mask in childhood, which they are not embarrassed to admit now. On the VKontakte website, the group of people who were afraid of the VID television company logo as children consists of more than 23 thousand people. The group is full of stories about how younger brothers cried and hid, and the participants themselves either left the room, or closed their eyes, or endured it, but felt vague anxiety. Now many people laugh at this fear, but it still seems that the fun is somehow nervous.

Original

Parodies

Several parodies were created of the original screensaver.

In 1992, the famous parody was shown in the program “Oba-na!..”. Instead of a mask - the face of Igor Ugolnikov, the presenter, who said “View, View... nothing is visible from your View!”

Another appeared in the program “Town” and was called “Pale VIEW”.

In 1992, in one of the games of the KVN Major League, a parody of the VID screensaver was shown, which consisted of the following: a man was sitting on his knees, covered with a yellow blanket on top. Then, after sounds imitating the fanfare from the original title sequence, the cover was removed to reveal a human head with a gray face, closed eyes and a half-open mouth, thus parodying the original "Mask of View". Below his face hung a piece of paper with the words “View” on it.

VID in different styles

Dosovsky VID

Owners of computers from the 80s will appreciate it!

Dendevsky VID

Vida's Birthday

Screamer

In 2010, a very scary screamer was created based on the famous face. The video contains a strange picture that looks like the head of a monk and at the end the face turns... into something terrible... Not for the faint of heart.