The presenter of “New Morning” on NTV told how she conquered the television airwaves.

She could easily win a beauty pageant. Olga Zhuk is a spectacular blonde with an ideal figure and a height of 175 cm. Girls with this appearance often choose the podium or a wealthy life with a rich husband. Our heroine took a different path.

“The IQ of blondes is higher than that of brunettes and brown-haired women”

- Olya, do you often have to prove that you are not just a beautiful blonde, but also a very intelligent girl?

- Yes, I had to! For some reason, some people believe that a pleasant appearance cannot be combined with a meaningful inner world. Although I believe that these two qualities coexist harmoniously in me. When I came to get a job on television, I was a newbie, and a blonde at that. Surely at that moment the employer assessed me primarily from the point of view of telegenicity. But to stay on air, I worked hard and showed what I was capable of. During my first job, the channel’s management changed and they fired me a large number of beautiful presenters. And they left me!

— A beauty came with no work experience, no patronage, and she was put on air?

- My parents - ordinary people, far from the world of television. They did not believe that it was possible to appear on the screen without connections in this area, and were against the fact that their daughter decided to become a TV presenter. But thanks to good studies and, of course, happy occasion I succeeded. I took a responsible approach to studying at television school. I was told that there was a strong teacher there, but he taught journalists, and I was studying to be a TV presenter. I immediately asked to attend his classes, which he was very surprised about, but allowed. Often at his master classes we practiced “live inclusions” - the studio and presenters were in the audience, and the correspondent was reporting from the corridor. It was this teacher who saw me as a promising presenter and helped me “write out a pass” to TV. After graduating five years ago, I had the only job option - an internship at the Mir TV channel. And he suggested applying to the “Business Moscow” program on the TV Center channel: it turns out there was a vacancy there. According to my mentor, thanks to my skills as a presenter and my first education - I have a diploma with honors from an economics university - I should have been able to handle it. How I looked into the water! I started reporting economic news in live, interviewed, went to the shooting myself...

You cannot wear striped or checkered clothes during filming, and the color red is also prohibited.

— You’re like Reese Witherspoon’s character in the movie “Legally Blonde”: just as stubborn and purposeful. By the way, is your hair color your own?

— The stereotype about the stupidity of blondes has long been dispelled by scientists. Their IQ is higher than that of brunettes, brown-haired women and redheads. I don’t know my IQ, but, for example, the beautiful blonde Sharon Stone has an IQ of 154. Like Einstein! I experimented with hair color for a long time: I tried red, cherry, all shades of brown, white... Through testing I realized that I was more comfortable with a light color, it was closest to my light brown.

“If you didn’t pass the IQ test, hit us with something else.” For example, tell them that you spend your free time not at the computer, but in the library.

— I really read a lot. I am very interested in books on psychology, for example, I like to read Dale Carnegie, I am passionate about “The Secret” by Rhonda Byrne (a parascientific work on how to become happy. - Ed.). On the bedside table there is a volume of Omar Khayyam. Over the weekend I was at the museum of personal collections, at an exhibition dedicated to the 110th anniversary of Ilya Zilberstein (art critic and art collector - Ed.) ... Of the new performances, I was impressed by “The Taxpayer’s School, or How to Deceive the State” at the Maly Theater. From the exhibitions, the most vivid emotions came from the paintings of Valentin Serov. Particularly memorable was a series of portraits of members of the Yusupov family. From latest films“Crew” impressed. I believed in what was happening on the screen, I even shed a tear at the moment when people were being saved.

Has it ever happened that your attractive appearance bothered you?

— It happens that young people want to meet each other, but are shy. Stories like this started happening to me back in school. True, I learned about many secret admirers after a while, at one of the alumni meetings.

- What kind of man can become your husband?

- Strong-willed, strong, one who knows how to keep his word and make decisions, will be able to lead me. No wonder they say: “Be after your husband.” If we talk about appearance, eye or hair color is not important, but an athletic build is welcome.

— Where can I meet you this summer?

— I often go to Gorky Park.

- Will they find out?

— After I started working for NTV, they began to find out more often. Typically this happens in shopping centers. Sometimes girls ask for advice on choosing clothes. If I have time, I’ll be happy to give you advice.

“I lost 7 kg from stress”

— How did you get to NTV?

— We were invited to a casting: they were looking for co-host Mark Tishmana for a new morning project. And I dreamed of working on the morning broadcast, because he is always positive and cheerful. I decided to arrange an exam for myself - to check how professionals from another channel would evaluate me. I passed the auditions and forgot about them. Three weeks later they called and said that they had chosen me. It was a little scary: new people, different specifics. After a couple of sleepless nights, I made a decision and now every morning I wake up the country with pleasure.

— “New Morning” goes on air early. When do you have time to sleep?

— I gave up the habit of basking in bed in the morning. Do the math for yourself: the broadcast is at 5.59, I arrive for makeup in an hour and a half, the journey takes about half an hour. I don’t eat breakfast, it saves half an hour of sleep. The most important thing for me is to get off on the right foot. If I accidentally stepped on my left one, I’ll go back, lie down for another ten minutes and stand up correctly. Then I drink a glass of warm water to cleanse and invigorate the body, I have time to do a plank - this is an effective exercise that develops all muscle groups. When I leave, my parents are still sleeping, but in my mind I wish them a good day. While I’m driving to work, I do a simplified version of articulatory gymnastics - I make faces to develop my facial muscles. From the outside it looks comical, so when standing at a traffic light, I control the process so as not to scare the drivers of neighboring cars. I can also do another professional exercise in the car - saying a tongue twister.

— Your height is 175 cm. Is your co-host taller than you?

— It depends on the heels, and my shoes are different. But, as a rule, the height of Mark's hair compensates for the height of my pins.

— Found with Tishman mutual language?

— We met for the first time at a casting. At the debut broadcast, Mark shared the feeling that we had known each other for a very long time. Now we understand each other well, we feel when one of us wants to ask another question to a guest. And when our columns are on air, we often exchange notes - we discuss, for example, a dialogue with a star hero.

— At first I was worried, did you take sedatives?

- No, I just lost 7 kg from worries.

— What clothes should you not wear to filming?

- In small stripes or checkered patterns, as they “strobe” and can reject the “picture”. The main thing in terms of color is not to blend in with the decorations. Beloved by many, red is not welcome on the morning airwaves. Many colors suit blondes, I especially like shades of blue, turquoise, and pink in the frame.

— Many celebrities come to you and Mark on air. Have there been any incidents or punctures?

“Everything is going clean and smooth for us.” According to my horoscope, I am Libra; this zodiac sign always strives for the ideal. I keep myself in good shape and the situation under control. Occasionally, technology fails. For example, an earpiece may stop working—the presenters receive the director’s commands through it during the broadcast. But we quickly find our bearings. I had force majeure situations during gymnastics. This column is run by . I try to do all her exercises as much as possible, although I am always in a dress and heels. Once, while running while exercising, I pulled a muscle: it was very painful, but I worked the program to the end and did not show that I was uncomfortable.

— Which of the modern presenters is an example for you?

— Vladimir Solovyov is a very good interviewer. He is always brilliantly prepared on any topic of the program, asks precise, interesting and well-formulated questions. At the same time, he does not try to drive the guest into a corner or humiliate him. He simply seeks straight answers. One cannot help but pay tribute to his sense of humor. I would love to learn from him. I like Lera Kudryavtseva - she behaves confidently, but with ease, and is an excellent host of festivals and concerts. At master classes at the television school, Lera told how difficult it was for her.

“Married? Everything has its time"

— What do you like to do at home on your days off?

- Prepare! 90% of the time it turns out delicious! In nature, I easily marinate and fry shish kebab; at home I can cook vegetable pilaf for my parents, bake meat, make a salad, for example, with arugula and tuna, and bake manna or pie for dessert. I use my mother’s recipes or find interesting options in the Internet. My colleague on NTV cooks excellent dishes on her program. Of her latest recipes, I liked muffins. I hope they will work out for me too (smiles).

- You are too positive a girl: a hard worker, an exemplary daughter...

“It seems like I don’t have any skeletons in my closet.” The only shame is that I sometimes unintentionally offend my loved ones. It often happens that we communicate with strangers within a certain framework, but with loved ones differently - they will understand and forgive. Therefore, I would like to take this opportunity to ask for their forgiveness.

— The end of June is time for proms. Do you remember yours? What advice would Ole Zhuk give to graduate now?

-You have very Nice dress: Head up and have a good time tonight! I am a medalist, so I was at the school graduation and at the medalists’ ball in Gostiny Dvor. She behaved too modestly. I remember how a very nice young man met me at a ball, but I refused to exchange phone numbers and meet. Who knows, maybe it was that same prince (smiles)? Of course, family is the most important thing in life. Every woman wants to get married successfully. But everything has its time. There is such a thing as “fate”. And here, appearance certainly doesn’t matter, because “don’t be born beautiful, but be born happy.”

Hair, makeup, style - Anvar Ochilov.
We would like to thank the British kitten nursery Golden Choice for their help in organizing the shooting.

"New Morning"
Monday - Friday/6.00, NTV

Morning information and news program on the NTV channel.

Airing time: from 07:00 to 08:00 on weekdays.

Business morning NTV. About the program

The project, which started at the end of January 2017, Business morning NTV"represents absolutely new format weekday morning program, including news in Russia and abroad. Each of the viewers, according to the creators of the program, receives, in addition to a positive charge, also useful information.

In a studio " Business morning NTV» the most pressing topics are considered: how to build correctly own business, play on the stock exchange and receive good income, it is profitable to purchase real estate or relax, learn about the laws of the market and socio-political changes.

The project leaders were Tatyana Gevorkyan And Igor Lantratov, and Sergey Belov And Ekaterina Konovalova. In August 2017, the leading couple Belov and Konovalov were replaced by a new couple: Alexandra Nazarova And Maxim Privalov. Understand difficult issues experts help ordinary people along with the presenters: professional analysts, economists, lawyers, etc.

New presenters share their impressions of the program.

Maxim Privalov:

Now the program “Business Morning” is aired in the summer version. The range of topics that interest us is much wider than in the main season. We talk more about holidays and travel, entertainment and leisure. But this does not mean that economics and analytics have faded into the background. We look at the world with economic point vision. Therefore, we even talk about summer holidays in the language of numbers and look for benefits. By the fall, Business Morning will once again become the most informed and expert morning program on Russian television. Talking simply about the most difficult things is my personal principle in the Business Morning program. I try to convey to the viewer not only the news or information itself, but its essence. What will this event affect, why did it happen this way and not otherwise. And, of course, no one canceled the morning vigor, freshness and energy. My appearance on air should invigorate the morning viewer no less than a contrast shower.

Alexandra Nazarova:

I think we shouldn’t expect any drastic changes in transmission. Apart from the changes, the increase in information and efficiency in both presentation and content. “Business morning” should create a business atmosphere and provide up-to-date information. But a positive and cheerful attitude is an indispensable key to success and good luck in business. Let's be honest: presenters are people too. With its own character and individuality. Of course, this is reflected in what they do. And how they do it. I am for individual presentation of material. Just information, a dry statement of facts and events, it seems to me, will not be as attractive and intriguingly interesting as we would like. We will definitely look for some non-trivial moves. We need the viewer's interest, attention and love. Therefore, we will create interesting things, look for what is relevant and show the best. We have all the capabilities for this. A strong team of professionals, the best experts in their field and the love of the audience.

Business morning NTV. Leading programs

Tatiana Gevorkyan - Russian TV presenter Armenian origin, journalist and actress. She worked on “Radio Maximum”, channels BIZ-TV, MTV (programs “Stilissimo”, “Style Guide”, hit parade “Russian Ten”, Playstation, “Highest Test”, etc.), in the youth magazine Yes!, hosted the “Triangle” program on Channel 3, as well as the “Culture News” project on the “Culture” TV channel. Releases her own shoe collection Tanya Gevorkian.

Igor Lantratov is a Russian radio and television presenter, announcer, and film actor. Worked as a presenter on “First Popular Radio”, Love Radio, “Muz-TV” channels (“Stars are lighting up”, “Ask for it”, “Award Nominees”, “MTV Russia” (“News Block”, “News Block Weekly”, “ Morning Fresh”, “Unreal Games”, etc.), “Friday!”, etc.

Every decent TV channel should have its own morning show. But it would seem impossible to come up with something new in this genre. Traditionally well-dressed presenters, sitting in the studio, diligently smile at the camera - trying to lift us, gloomy and sleepy, into the mood for the whole day. Who will believe them! They themselves also jumped up at the crack of dawn. It’s clear - they work on bare professionalism. The positive they produce seems to be of high quality, but... It’s not encouraging somehow... That’s probably why all the morning shows are so similar to each other.

Having launched this program three months ago, at first we also tried our best to protect viewers from the slightest hint of negativity,” says creative producer“New Morning” on NTV Roman Karapetyan. “But we realized pretty quickly: the public is not interested.” Because you can't hide from the world we live in. Social problems, disagreements with housing and communal services, with work colleagues, etc. - there is no escape from them. We decided to be closer to life and talk about what people really care about. Of course, our task is to energize people, but we are not afraid to show problematic stories.

Two pairs of presenters “command the parade” in turn - Anastasia Zavorotnyuk with her husband Pyotr Chernyshev and Olga Zhuk with Mark Tishman. " TVNZ» visited film set during Olga and Mark's working week.

The NTV morning show has a lot of thematic sections. And they are conducted only by professionals - each in their own field, and not just people accustomed to working in front of the camera. For example, the automotive news “#MorningAuto” is presented by the most famous expert in this field, Misha Gorbachev, a former racing driver and author of a safe driving tutorial.

“I try to work as visually as possible and always use props,” Misha reveals his secrets, sitting on a tiny but very real scooter. - Today I’ll tell you who has the right to ride such equipment!

A real doctor, formerly a practicing vascular surgeon, Roman Fishkin, shares medical advice with NTV viewers. Teacher teaches how to save money High school economics Arthur Tarasenko. And simple, but effective exercises fitness trainer Irina Turchinskaya demonstrates morning exercises.

This simple exercise pumps up the abs perfectly,” Irina doesn’t just say, but watches how Tishman, who took off his jacket for this task, pumps up this most important muscle for a man.

Even the area of ​​mystical knowledge is not just anyone’s responsibility, but Vlad Kadoni’s, a participant in the show “Battle of Psychics.” Did you dream about something? Vlad will explain what you can expect now. Finally, one cannot fail to note Yulia Vysotskaya’s signature column: a brilliant cook and professional optimist raises the level of the program to unattainable heights. Excellent muffins according to her recipe can be immediately prepared for breakfast.

They watch morning programs in the background when getting ready for work or school, reminds Roman Karapetyan. - On average, such shows are given 10 - 13 minutes. Therefore, both here and abroad, they often endlessly repeat the same stories and duplicate expert advice. We deliberately work differently: in three hours, the presenters of the columns appear on camera twice per program, but each time they cover new topic. And we show stories again very rarely.

Actually, I’m not a very morning person,” Mark Tishman did not hide. - I am an owl! But, having become an NTV presenter, I unexpectedly fell in love with the morning. Firstly, only in the morning a delicious breakfast awaits me. What about the roads? They are never so free! And the special morning air... But the main thing is that work energizes us. Maybe in the first minutes in the studio it’s not easy for you to spin your inner gears, but then you pump yourself up and get great pleasure.

“I admit, I adore my job,” Olga Zhuk agrees with her partner. - I’m ready to wake up the country from morning to evening!

QUESTION - RIB

What to do if everything falls out of hand in the morning?

Vlad Kadoni, "#MorningMystery":

To begin, focus on those tasks that you can complete as quickly as possible. Success from their implementation will give energy to more complex tasks. Checked!

Roman Fishkin, "#MorningHealth":

Sex - great way cheer up. And also auto-training: remember at least one positive moment that awaits you this coming day, and everything will work out.

Irina Turchinskaya, "#MorningSport":

The most effective ways everyone knows, but few people use them. For example, a contrast shower. Don't dare to wet yourself cold water entirely? Then arrange such a shower only for your feet or head.

Vladimir Strozhuk, "#MorningTop":

Of course, watch the funny videos that I show in my section! For example, I was amazed by an owl that laughs contagiously. She does this: “Uh-oh!” It’s very funny, you’re unlikely to be able to be gloomy after something like that.

DO YOU KNOW THAT…

Sometimes presenters need to discuss something urgently. But, of course, you can’t talk about work issues out loud. Then Olga Zhuk and Mark Tishman quietly write notes to each other.

The New Morning studio smells of first-class, freshly brewed coffee - they don’t keep surrogates here. The smell, of course, is not yet broadcast on television, but it helps create the right atmosphere. This is exactly what is conveyed to the audience.

NTV, “New Morning”. On weekdays, 6.00.

At the end of 2015, new management came to NTV: Alexey Zemsky was appointed general director of the channel, and Timur Weinstein became the main producer. By 2018, they plan to change the image of the channel and catch up with First and Rossiya 1 in terms of audience size, because in last years the main supplier of action-packed series about the struggle between police and bandits lost both revenue and viewers. Lenta.ru studied how the channel has already changed and what awaits NTV viewers in the foreseeable future.

In pursuit of ratings, NTV got too carried away with series about bandits and star scandals, so when the previous management began experimenting with new formats, there was no massive influx of audience. Viewers preferred “The Voice” to the “I Want to Meladze” project; the same fate befell some other shows. As a result, since the beginning of 2016, NTV, according to TNS, has dropped to fourth place in popularity among viewers, and on March 7 and 8, only 5.4 percent of the television audience watched it.

The need for radical changes on the channel was discussed back in 2015, when Dmitry Chernyshenko was appointed to manage Gazprom-Media, which includes NTV. The general director of the channel, Vladimir Kulistikov, who was the ideologist of NTV for the last ten years, received an honorable resignation, and his place was taken by Alexey Zemsky, who had been producing entertainment television projects for 25 years, including the cult show “About This” with Elena Khanga. Chernyshenko’s protege Alexandra Kosterina was appointed editor-in-chief of NTV, and co-owner of WeiT Media Timur Weinstein became general producer. His company owns the rights to the show “One to One”, participated in the production of the series “Ashes”, “Motherland” and a number of projects for “STS Media”. Changes began immediately.

How to build the “old new NTV”

In January 2016, Weinstein stated that he intended to build the “old new NTV” and return the channel past glory. By 2018, NTV plans to catch up with Channel One and Rossiya 1 in ratings, and viewers will see many new projects, including slightly rethought action-packed series.

The main emphasis will be on famous media figures. The presenters who once made the channel famous, but then left it, will return to NTV. First of all, this is Alexey Pivovarov, who worked at NTV for 20 years and left there in 2013. The channel will show it on the May holidays documentary"World. Work. Easter".

Since March 1, the permanent presenter of “Women’s View”, Oksana Pushkina, has reappeared on NTV. Since 2015, she has held the position of Ombudsman for Children’s Rights in the Moscow Region. Now she hosts the program “Mirror for a Hero” on NTV, in which guests of her previous programs analyze their lives. The conversation is accompanied by inclusions from past interviews of the heroes.

It should be noted that the presenter's style has undergone significant changes. If before her main task was to reveal the interlocutor, but now Pushkina is inclined to provoke guests and sometimes does not mince words. So, in last transmission on March 14, the presenter started a skirmish with Anastasia Volochkova. The ballerina and the studio guests were invited to talk about the play “A Man Came to a Woman,” but instead, throughout the entire program, the presenter tried to convince the ballerina to change her life and give up scandalous photo shoots, and in the end called her a freak. After this, Volochkova accused Pushkina of public flogging, declared her desire to leave the studio, and at some point burst into tears.

At the end of the program, Pushkina talks to herself in front of the mirror and comes to the conclusion that she should not change her behavior.

What else has changed?

NTV is actively experimenting with its morning lineup of programs and shuffling them depending on ratings. Home first morning program given to Yulia Vysotskaya, who previously hosted only Sundays on the channel cooking shows. From September to the end of November 2015, immediately after Vysotskaya, the program “Lolita” was aired, where the stars Russian show business spoke frankly with singer Lolita Milyavskaya. On other channels at this time there were usually programs about health.

In the new year, Vysotskaya’s broadcast was merged with another, more global project, “New Morning,” which is alternately hosted by two couples - Anastasia Zavorotnyuk and her husband Pyotr Chernyshov or Mark Tishman and Olga Zhuk. The NTV program differs significantly from morning broadcasts on others federal channels- The presenters are trying to make the audience laugh.

In the end, they decided to abandon Lolita Milyavskaya’s show. Now from nine in the morning until lunch the channel broadcasts the series “The Return of Mukhtar” and “Moscow. Three stations."

But against the backdrop of widespread audience interest in healthy image life at the end of February, the show “Food Living and Dead” was relaunched, in which journalist Sergei Malozemov compares eating smoked fish with cigarette smoking, explores the health of vegan athletes and encourages people not to eat yoghurts on an empty stomach.

The first punctures of the new NTV

One more loud premiere in the new year, the daytime talk show “Meeting Place” became. True, his popularity was not brought by copying the format of “Time Will Tell,” which airs on First, and not by the show’s hosts, Andrei Norkin and Olga Belova. The fact is that NTV passed off the recording of the program as a live broadcast. The network noticed that “Meeting Place” and “Time Will Tell”, broadcast at the same time under the “live broadcast” signs, featured the same experts. Channel One claims that their live broadcast was genuine; NTV has not yet commented on this story.

Another scandal broke out almost immediately after Zemsky's arrival. TV presenter Ksenia Sobchak that on his initiative NTV made a film about her, which, however, was taken off the air the day before the premiere. According to the journalist, Kosterina was not allowed into the film, from which Sobchak concluded that it was not Zemsky who made decisions at NTV. According to a Lenta.ru source on the media market, the reason for the disagreement could be Zemsky’s inexperience in news broadcasting, which is why he does not yet fully understand the boundaries of what is permitted on the federal channel.

What prevents NTV from improving quality?

NTV's desire to air new projects as quickly as possible is noticeable to the naked eye, and sometimes this becomes the cause of funny incidents. In early February, the channel posted an unfinished version of the 12th episode of the new series “In the Deep” on its YouTube channel. It shows the characters having a conversation in a car parked in the middle of the pavilion against a green screen.