Historically, when communicating with each other through speech, people gradually created certain linguistic structures and rules. They greatly simplified the communication process and contributed to effective interaction.

But speech is not only the process of speaking itself, but also various speeches on the most various topics in front of certain audiences. On this basis, they distinguish between festive, welcoming, final, business and others. They can be both independent units and elements of one large speech.

The welcoming speech, an example and definition of which will be given in this article, is precisely the subject of our conversation.

The importance of our words

The first impression is very important. It is known that it cannot be produced twice. Therefore, special requirements are placed on the welcoming speech.

Its function is to start any event with dignity, to greet those present, to defuse the situation, and to outline the prospects for further conversation. Work in progress to the audience.

And it doesn’t matter at all that sometimes the welcoming speech at the opening can consist of only a couple of sentences. The main thing here is not to make a mistake: a too long speech will make listeners bored, and a very short one, on the contrary, will create the impression of a frivolous approach to the event on the part of the organizers.

Welcome Speech: Example and Basic Principles

Here are some tips and techniques for working with your audience. And it doesn’t matter at all whether it will be a welcoming speech at a competition, the opening of an event, before a lecture, or somewhere else.

Showing hospitality

Even if the lecturer is completely unfamiliar with the audience, it is necessary to communicate with it in the tone in which conversations are conducted with old friends. This will immediately put people at ease and create the necessary atmosphere of trust.

Brevity is the soul of wit

A little about this principle has already been said above. introduction You shouldn't stretch it too much. First, a general greeting, lightly highlighting particularly important guests, then a few touches about the future event (without mentioning details), and that’s it.

Performance

Any welcoming speech contains an introduction to the audience (we will look at an example below). Even if people familiar to him are sitting in front of the speaker, he must definitely identify himself, his position or occupation if they are directly related to the event being held.

Ability to convey information correctly

Any performance requires at least a little preparation. The audience or hall must be known and inspected in advance. This is necessary in order to understand whether the one who will speak will be visible and audible from all places.

Maintaining eye contact with the audience throughout the entire time certainly includes a high-quality welcoming speech, an example of which all lecturers should take note of.

Before a performance, you should practice the sound of your voice so that there is no interference later.

Use of humor and jokes

This technique is not suitable for many people. Jokes should be subtle, not angry or vulgar. If you don’t have confidence in yourself as a skilled comedian, it’s better not to use it. A bad joke can nullify the entire previous excellent speech, and the remaining residue from it will no longer be able to change.

Director's welcome speech

Particularly noteworthy are corporate speeches by managers various enterprises and firms to their teams. Directors, as a rule, are hired at all kinds of celebrations, summing up the results of the year, honoring veterans, and rewarding leaders.

Here is an example of one of these leader speeches:

“My dear colleagues! I'm glad to see you at the celebration

You are her main wealth and decoration! Dedicated employees, responsible suppliers and reliable partners. You helped the company move forward and stay on course. You were not afraid of the temporary difficulties that we managed to overcome together.

Thanks to all of you, today the company is the undisputed leader in its industry. We have achieved excellent results and are not going to stop there!

We deserve this holiday! I wish you a pleasant evening in good company of friends. I hope that you will enjoy the event, give you a great mood and leave pleasant memories. And invited artists will help create a festive atmosphere.

Thank you for your attention!"

As can be seen from the text, the same principles apply here as in other speeches. If the manager adheres to them, then this contributes to the work. If the atmosphere in the company is friendly, the directors are valued and respected, this directly affects the results of work, qualitative and quantitative indicators.

Conclusion

A successful welcome speech can demonstrate to all listeners friendly attitude speaking to them. Then all subsequent performances, lectures, upcoming holidays or business events will go off with a bang. Therefore, you should not spare time and effort in preparing your welcoming speech. This will definitely pay off later.

The tasks of developing corporate culture are relevant for any company. Many experts are already saying that corporate culture can safely be classified as the company’s intangible assets. Companies with a healthy, constructive, entrepreneurial corporate culture are valued incomparably higher than companies torn apart by contradictions and conflicts, either bureaucratic or Soviet culture. It is difficult to make changes in such companies; they are inflexible, inert and ready to absorb any undertaking like in a swamp. This article will discuss such a powerful tool for the development of corporate culture as the leader’s speech to the team.

But first, let's define the concepts. Under corporate culture We will understand the procedures that operate in the organization and which are formed on the basis of corporate values.
Orders are pretty general definition and it refers to:

• Accepted rules behavior (documented and unwritten)
• Established norms (what is considered normal and what is unacceptable)
• Accepted business procedures (a certain established sequence of actions, for example, the procedure for approving documents)
• Traditions and customs (which most often relate to the informal life of the team, but can also be of a business nature, for example, the tradition at the end of the year to discuss goals for the next year with the management team)
• The management style followed by most managers and, above all, the chief executive
• Rewarded (regarded as good) behavior and non-rewarded (regarded as bad) behavior
• Selected priorities, what is considered important, significant, and what is not paid attention to.

That is, corporate culture is the relationship between employees, the attitude towards work, towards clients; the atmosphere that prevails in the company. Corporate culture is usually formed spontaneously, each member of the team brings something of his own to the company, and a unique environment is gradually formed. However, it is the leader who plays the first violin in this process. The manager has a direct impact on almost all of the listed elements of corporate culture. He has at his disposal such methods as personal example, personal conversations, visiting people, holding meetings and speaking.

Speeches by a leader, on the one hand, are one of the most powerful, energetically charged and effective means of forming a corporate culture; on the other hand, they are also the most complex instrument that requires careful preparation and regular training.

There are several main types of speeches by a manager to employees:

• at a meeting about changes in the company ( new strategy, reorganization, introduction of new systems, for example, motivation)
• presentation of plans and development prospects, new projects
• reports for the period, summing up
• congratulations and welcoming speeches on corporate events
• introducing new employees to the team

Accordingly, the types of performances differ from each other in topic, format, and duration.

Paradoxically, but true, a leader who speaks in front of an unfamiliar audience (for example, at a conference) carefully prepares for the speech. The same manager does not consider it necessary to prepare if he speaks in front of his employees. And he makes a serious mistake.

In order for even the shortest speech to be successful and influence the corporate culture in the right direction, it is necessary to adhere to several general rules its preparation:

1. Determine the goals of the speech, formulate what results you want to get. This point is the basis for the development of corporate culture; when formulating a goal, it is important to calculate how the speech will affect the corporate culture and whether it will set the desired guidelines.
2. Analyze the audience, understand the mood, fears, expectations of listeners, their thesaurus.
3. Decide on the format and time of the presentation.
4. Formulate the main idea that will form the core of the speech.
5. Make a plan for the main part of the speech.
6. Collect the necessary material (figures, facts, stories).
7. Prepare a speech abstract (or full text if necessary), including the introductory part, emotional inserts, connectives, and the final part.
8. Return to the goals and main idea of ​​the speech and check to what extent the goals were achieved and how clear and memorable the main idea is.
9. Conduct a rehearsal and adjust the performance.

Let's look at preparation using the example of two types of speeches.
Welcome speech from the director corporate party in honor of the company's birthday.

1. The purpose of the speech is to inspire employees, create pride in the company and its successes, and show development prospects. 2. Audience. The entire staff - both old-timers who remember how it all began and newcomers eager to fight, and critical employees who saw the crisis but did not know big victories. At the party there are both top managers, who think in MBA terms and treat the party as an important team-building event, and ordinary employees, right down to the loaders, for whom the party is simply an opportunity to have a good time. Many people want to hear confirmation that it was not in vain that they connected their lives with the life of the company. 3. The party takes place in the dining room; in addition to the banquet, speeches from departments and awards are expected best employees. The most appropriate format for the director’s speech at such a party is the opening of the holiday, the opening welcoming speech, practically the first toast. The speaking time accordingly cannot be more than 5 minutes. 4. The main idea is that the company has come a long way and achieved a lot, but the main thing is still ahead. And success depends on common efforts. 5. Plan of the main part of the speech.

• Opening of the party, the reason for which we gathered
• What will we talk about, regulations
• Our successes for last year
• There were difficulties, but we overcame them thanks to joint efforts
• Many problems have not yet been solved and we have room to develop
• Our strengths, which will allow us to achieve our goals

6. Necessary facts.

The company’s successes over the past year: sales dynamics - 30%, market share was 10%, Buy Russian Award 2006 - best product year, 3 branches were opened, a club of regular customers was created and 30 companies joined it. Difficulties dealt with: opening a new warehouse. Development reserves: expenses grew faster than income, as a result, profits grew slightly, the opening of our own production was postponed. Strengths: unique product, industry-leading specialists, qualified top managers, a team that strives to work for results.

7. Text of the speech

"Dear Colleagues!

We have gathered with you today to celebrate the birthday of our company.

You know that the evening program includes performances prepared by each department and awards for the competition participants. But that's ahead.

And now I would like to say a few words about what it was like for us last year, and what we expect from next year.

Old-timers remember how it all began.
We rented two rooms and solved all problems together at one table. It was a golden time and the contribution of those who were first was invaluable.
But each new employee contributed to our business, each brought a piece of himself to the company and enriched it.
Many probably remember the case when Vitya, our loader, himself printed signs on a printer and hung them along the entire route to the warehouse.
How many thanks we received from clients later!
It would seem such a simple step.
But how important!
And it shows that we don't have indifferent people that we care about customers.
And this is not an isolated case; indeed, each of our employees did something that improved the life of the company.

We have achieved a lot over the past year.
Our sellers showed excellent results, and we finally reached the coveted 10% market share, i.e. over the year our sales volumes increased by 30%.
This is a record figure for us.
The growth rate was higher only in the first year, but then we started from scratch.

Well done to our technologists too - the 2006 Buy Russian Award - the best product of the year - is a deservedly high assessment of their work.

Our joint efforts led to the opening of 3 branches over the past year.

We have also created a club of regular customers and 30 companies have already joined it. There really is something to be proud of!

There were also difficulties.
If they weren't there, it probably wouldn't be so interesting.
After all, if you manage to cope with a really difficult situation, you realize that you are really worth something.
Opening a new warehouse was a very difficult task; we could not meet either the deadline or the budget, but through the heroic efforts of many present here, the warehouse was opened. And we were finally able to provide clients with decent service.

Of course, not everything was successful.
Our expenses grew faster than income, as a result, profits grew slightly, and we were forced to postpone the opening of our own production.
This is our reserve for the future.
This year we must make every effort to optimize expenses and reduce thoughtless spending.
Everyone remembers how we prepared for the exhibition last year.
Of course, everything went great in the end, but if we had started preparing in advance and planned everything more carefully, we would not have had to spend so much money on an outsourcing company at the last minute.
And this is just one example.
Anyone, if they think about it, can find such reserves in their work.

And of course, we need to improve coordination.
If we can make decisions faster, this will also allow us to spend our money more efficiently.

Moreover, we have so many strengths that it would be a sin not to use them. Our product is truly unique and the latest exhibition confirmed this once again.

Our experts are leaders in the industry; it is not for nothing that all the leading industry magazines constantly turn to us for comments. Our managers have an excellent education and know all the secret buttons of business.

And finally, we are a team that strives to work for results. With such assets, we have every chance of becoming one of the top five market leaders, and it’s up to you and me how quickly we achieve this.

I wish us all a happy birthday and raise this glass to our business, which has united us all! Hooray!"

1. Inspire employees Memories of how it all began and their invaluable contribution, for beginners - the victories of the last year, for workers - the positive example of Vitya, for the top - an assessment of the level of their education.
2. Build pride in the company and its successes To achieve this goal, the speech lists the company's achievements over the past year and some references to the company's infancy.
3. Show development prospects The prospects were outlined (enter the top five market leaders) and the main tasks along this path were listed (open your own production, increase profitability, reduce unproductive expenses, increase consistency of actions) The main idea was that the company has come a good way and has achieved a lot, but the main thing is still to come. And success depends on common efforts. This was also achieved.

Introducing the new commercial director to the commercial service staff by the general director.

1. The purpose of the speech is to introduce the new manager, show his strengths, relieve the tension of the team and avoid resistance, ensure faster adaptation of the manager due to his acceptance by subordinates, raise the morale of employees, because last Commercial Director did not achieve serious results and the staff’s faith in the “Varangians” weakened.

2. Audience. All commercial service employees (30 people) - sales managers, marketers, purchasing managers, advertising specialists, PR specialists, secretaries and department heads. Among those present there are employees who have already “outlived” two commercial directors. The employee being introduced will be the third. There are also those who themselves expected to take this post. Age composition: from 20 to 55 years.

3. The performance will take place in the meeting room. Proposed regulations: presentation general director, self-presentation of the new commercial director, questions from employees, brief presentations by department heads of their departments and employees. The meeting is scheduled for 1 hour. The CEO's speech should be no more than 10 minutes.

4. The main idea is that in order to develop further, the company needs professional managers, and the influx of new people and new ideas is also very important. The main reserve lies in managing the commercial block, coordinating efforts, and developing a unified commercial strategy. For this purpose, an appropriate specialist has been invited.

5. Speech plan.

• Presentation of the commercial director
• His experience and achievements
• What expectations does the company have for the new manager?
• How important is everyone's support to new manager met these expectations, success is only possible through joint efforts

6. Necessary facts.

Resume of the commercial director, his place of work and achievements. Strategic goals of the company for the next 3 years.

7. Text of the speech

Good afternoon
Our meeting is dedicated to changes that affect everyone present.
A new commercial director starts work on June 1, and today's meeting is dedicated to this event. The rules of the meeting are as follows. First I will introduce the new commercial director. Then he will talk about himself. Then you can ask him your questions. And in conclusion, each department head will briefly introduce his department and his subordinates.

So, I present to you Igor Ivanov, your new leader.
Igor has been involved in sales for 15 years; he started as a simple sales representative when he was a student. By the way, he graduated from the Plekhanov Academy with a degree in finance and credit. So he understands finance professionally, which is very important for us, since one of our priorities is to increase the profitability of sales and the turnover of current assets. Well, I hope he will explain to you what it is.

So, Igor went all the way in sales, as they used to say: from a worker to a director. He has worked in our industry for the last 5 years and has a deep understanding of our market. Last place Works: Deputy Director of Marketing. In addition, for the last three years he has been a member of the jury of an industry competition. Igor will tell you more about himself.

Igor will tell you more about himself.
I want to emphasize that Igor is faced with very serious tasks. Our goals for the next three years involve doubling sales volumes; this is a very difficult, but also interesting task. We plan to enter new markets, launch a new product line, and rebrand. The last task is especially difficult, none of us have experience in rebranding (Igor, by the way, has, and was successful), and we understand that such tasks cannot be solved only with a large budget.

You know that our previous experience in attracting professional sales managers was not very successful. This is our common fault. Somehow I missed the point. In some ways, those managers did not want to adapt to our company, and in some ways, you showed inflexibility and were unable to understand new ideas. I hope that now we will all take into account past experience and correct mistakes. I am counting on you, and I hope that you, as specialists, and your new leader will become a team and strengthen each other. The most important thing in this is the mutual desire to achieve results. If difficulties arise, and they will arise, since any new business is not without difficulties, I expect that you will be guided primarily by the interests of the business. After all, it will be either a common victory or a common defeat. And, of course, we all must strive for victory, otherwise everything actually loses its meaning.

I hope you understand how much hope I have not only for the new leader, but for all of you. And I am sure that you will not let me down. To develop further, the company needs professional managers, and the influx of new people and new ideas is also very important. The main reserve lies in managing the commercial block, coordinating efforts, and developing a unified commercial strategy. For this purpose, an appropriate specialist has been invited. And now I give the floor to Igor. Igor, please tell us a little more about yourself so that our people can get to know you better.

8. Let's return to the goals that were set before the performance.

1. Introduce the new manager, show his strengths - the new managers noted such features that those present do not possess (even those who applied for this position) - financial education, experience in rebranding, recognition in the industry.
2. Relieve team tension and avoid resistance, ensure faster adaptation of the leader due to his acceptance by subordinates. Implemented by emphasizing the special achievements of the new leader and the importance and novelty of the tasks assigned to him.
3. Increase employee morale, because... the previous commercial director did not achieve serious results, and the staff’s faith in the “Varyags” weakened - it is honestly said that the past experience was negative, the manager took part of the responsibility for this. On the other hand, it is noted that success is a common success, and failure is a common defeat.

And in conclusion, we want to talk about some useful techniques and little tricks of successful speakers.

1. The speech needs to be announced; if employees know about the manager’s upcoming speech, they will be waiting for it. If you start speaking without prior notice, many employees simply will not understand what is happening and will not attach much importance to the speech.
2. When calculating the time of your speech, remember that 1 page of text (14 font with one and a half spacing) is 3-4 minutes of speech. And if you use an interactive style (ask questions to listeners, ask their opinion), then it will be 1.5 - 2 times more.
3. In the printed text of your speech, separate the logical parts with paragraphs and an empty line (as in our first example), this will also allow you to separate your speech intonationally and avoid getting lost. Even better, start each new sentence on a new line. This also allows you to control the length of sentences. IN oral speech sentences should not be more than two lines; it is even better to limit yourself to one.
4. The first phrases should not carry a serious semantic load. Their main task is to attract the attention of the audience, to get everyone to tune in and start listening. It is known that this period (settings) lasts 10 - 30 seconds, depending on the audience and its initial mood (which largely depends on the topic of the speech). Therefore, the first phrases may not relate to the topic of the speech at all. For example, “Good afternoon, I hope everyone has already gathered, if not, we are not waiting for those who are late. Let's begin". Attention can be attracted even silently, for example, while preparing. A description of the regulations, a speech plan, or an emotional insert can also help attract the attention of listeners.
5. Emotional inserts evoke images in the audience’s mind, this allows the audience to “get involved” and increases the level of attention. The speech must include examples, preferably from the life of the company, that someone present has personally experienced.
6. You need to rehearse your performance out loud. A text read silently takes 1.5 times less time. And it doesn’t allow you to remove words and sentences that look good in print, but don’t “sound” at all.
7. To achieve your goals and convey the main idea, the first thing you need to do is formulate them. The second is to repeat (either in plain text or in various variations) at least three times.

What is a toast at a corporate party? When spoken in one’s own words, it sometimes turns into a real show. The speech must be prepared in advance. The ability to say a few words into a microphone in public, among colleagues, is not so easy!

A toast at a corporate party is pronounced in your own words by almost every participant at the feast. Warm, home furnishings relieves stress from the guests and allows them to relax perfectly.

How to say a toast at a corporate party in your own words so that it is interesting, original, fun and at the same time touching? How to impress your team? How not to fall flat on your face and regret the standard wishes you have said?

A toast at a corporate party in your own words. The main thing is appropriate

So, more details. What effect can a toast at a corporate party have on others in your own words? New Year, the birthday of one of the employees, March 8, or any other holiday is an occasion to prepare a festive speech in advance and wish your colleagues all the best. Just don’t read the written text from a piece of paper. This will look like a sign of disrespect for the guests. Don’t be afraid to make a mistake in the finished toast or stumble, after all, you are pronouncing it yourself.

It’s no more difficult to say a toast in your own words than at any other event. But it should, of course, be appropriate. Under no circumstances should you make vulgar or ambiguous toasts, even if they seem funny to you. Don’t overdo it with colors, don’t say brutal words, because you’re not on stage.

And, of course, you shouldn’t make half-hour toasts. Literally after three minutes of speech, the attention of the guests begins to turn off. However, in this case you yourself may forget what exactly you wanted to say.

Without primitivism and banality

What else is worth saying about a toast at a corporate party? Whether you use your own words or not, it should sound very beautiful and original, without primitivism. Remember that your speech is an indicator of how much you love your work team. In addition, you should not procrastinate. Speak to the point.

You should not start the toast with banal phrases, such as “what can I wish for you,” “I join everything that has been said,” “I wish what you wish for yourself,” etc. By the way, you need to prepare your speech in advance. Think carefully about what connects you with those invited, why they are dear to you, what they mean to you.

Follow your colleagues' toasts

And now about another important point. A toast at a New Year's corporate party, said in your own words (as, indeed, at any other party), should consist of two or three sentences. A short story with one overarching idea or some kind of interesting story with an unusual ending. Don’t forget that these are not just “lumped together” wishes for happiness, love, good luck, goodness, money, etc.

Don't start your toast by correcting your colleagues. This gesture is indecent and tactless. By doing this, you risk offending another guest. On the contrary, try to support him. Well, if you still didn’t like something in the previous toast, you’d better think about not looking even worse in public.

Make no mistake

In a word, our life cannot do without corporate events. Accordingly, you will have to prepare beautiful words. The main thing is not to make a mistake and not to say too much or, conversely, not to fall into a stupor and not think for five minutes how best to express it. A toast at a corporate party (in your own words) should be thought out as best as possible. New Year, birthday, professional holiday - choose the right phrases wisely.

Remember that a toast is a call for people to pay attention to something. Therefore, it is worth recalling once again that a long speech at a corporate party is not at all advisable. Guests don't like long toasts.

Under no circumstances force your invitees to drink to the bottom. Not everyone wants to completely empty their glasses. And to force is arrogance, a complete lack of etiquette. Treat others with respect.

Sincerity

And further. in your own words, for a corporate party, for the New Year or another holiday, first of all, it should be sincere. Wishes must be made from the heart. Only from such toasts do listeners become completely delighted.

You should not choose ready-made wishes from various sources literature. Say what you think. Express your own thoughts. Rest assured, this toast will amaze your guests much more. After pronouncing yours correctly, don’t forget to smile and clink glasses with your colleagues. At the same time, look not into your drink, but into the eyes of your guests.

Corporate toast related to work

Let's summarize. A toast at a corporate party is made in your own words in honor of a certain event, but it must be somehow connected with the activities of the team. Of course, first of all, he should be optimistic, with happiness and success. Remember the merits of each team member, how many years you have been working together, how friendly you are. It also wouldn’t hurt to share some joke related to your activity, or some incident from your life. Just make sure that this does not offend anyone present.

For the New Year, you can achieve new success in your activities, prosperity and greater income. For any other holiday - so that everyone is healthy, happy and works for the benefit of the company. The main thing is not to want an increase wages in the presence of management. This may offend the boss.

In general, toasts should sound something like this:

To work means to earn money. At the same time, you will not be able to spend money due to lack of time. Let's raise our glasses to the fact that we can find him.

Some people work but don't earn money. Some people make money without working. Let's raise our glasses to the golden mean.

In a word, you can come up with a lot of options. The main thing is that the toast sounds beautiful, is appropriate, short and concise.

New Year is a favorite holiday for most people since childhood; it is also a time for summing up work activities for managers and their subordinates. That is why the manager’s speech at a corporate party is a unique measure of the success of the entire team as a whole and each of its members in particular. Therefore, congratulations should be open, honest, relating not only to the holiday and wishes of health and happiness, but also touching on the successes and victories of all company employees in the past year.

It is not surprising that a speech at a New Year’s corporate party sometimes becomes a problem for the head of an organization - what points to cover and voice, how long should the congratulations be, what topics should be avoided. The ideal speech of a manager at a corporate event is one that sounds short, simple and to the point.

Difficulties in preparing for a congratulatory speech

Why might a company leader feel discomfort when thinking about expressing wishes and parting words to the team? After all, he is a leader who gives instructions and orders to Everyday life, and even in the case of a failed speech, you don’t have to fear the anger or ridicule of your subordinates - whoever decides to criticize the boss or be offended by him. However, a speech for a leader is an exciting moment. Here are the common reasons why a boss either shifts the task of writing congratulations to his subordinates (secretary, deputy, PR manager), or limits himself to a set of standard phrases (wishes of joy and professional growth):

• Unusual role.

  Usually the head of the company listens to his subordinates. And if the boss has been used to only asking questions from employees all year, now he himself needs to stand in front of a crowd of smart employees and give any forecasts about the future of the team, and maybe also make excuses because of the failures in the past year.

• Responsibility for what is said.

  The manager's New Year's speech is a guarantor of stability in the future for employees. always not only sums up the results, but also gives guidance on Good work a well-coordinated and friendly team in the future. Therefore, the boss’s words are perceived as a promise of fruitful and highly paid work.

• Fear of uninteresting congratulations.

  Indeed, a manager's New Year's speech may turn out to be a simple set of standard phrases that employees hear every year. An uninteresting and drawn-out story by the head of the company would be inappropriate if during the feast there are witty and humorous subordinates who can amuse everyone with bright toasts.

• A lot of unfinished work.

  Unfortunately, the end of the year does not always mean the fulfillment of the manager’s plans. That’s why the boss thinks about how to congratulate his employees on the New Year, so that the speech does not escalate from wishes for the best into reproaches for work not done.

• Unfavorable relationships in the team.

  Sometimes dysfunctional. Mutual reproaches (when the boss pays little and the employees work extremely poorly), dissatisfaction, lack of trust between people - these reasons, naturally, do not contribute to the preparation of a sincere speech at the New Year's corporate party. After all, the leader is a common person, why on earth should he be eager to smile and say congratulations to those who are not pleasant to him? However, no one canceled the New Year.

Even if the leader does not want to speak in front of the team, there is no chance for him to refuse to speak. What topics should be touched upon, how to congratulate employees on the New Year, so that there is no unpleasant aftertaste in the soul from wasted words and empty promises?

Signs of a memorable New Year's speech from a leader

New Year is a warm and sincere holiday, a time of unity of people and hopes for the future. Therefore, the head of the company, when congratulating employees, must understand that what is said can cause both respect for the leader and disappointment and lack of trust in the team (which will negatively affect work activities).

Let's consider what a successful New Year's speech for a leader should be like:

1. Congratulations to employees must be sincere.

   You shouldn’t talk about what didn’t happen or attribute undeserved achievements to employees. It's better to highlight at least a few positive points(successful transactions, exceeding the plan, participation in exhibitions, etc.), which, if they did not push the company forward, but proved its competitiveness. A story about the non-existent prosperity of the organization will only cause distrust and internal indignation in subordinates.

2. A good speech should be short.

   Even words spoken from the heart will tire the people if the leader speaks for an hour. Unfortunately, having started a congratulation with the main idea, many people begin to develop other topics along the way, covering all the intricacies of the work process.

3. The manager's New Year's speech is not an annual report.

   Even if the manager has sums and percentages on his mind, you should not burden the team with all this during the holiday. Do not overuse numbers and list the nuances of work.

4. Congratulations to colleagues without familiarity.

   The manager’s congratulatory speech should pass through the prism of subordination. She can be kind and sincere, but without touching on intimate topics. For example, there is no need to wish Tamara Ivanovna to finally lose weight in the coming year, even if the manager knows about her endless diets.

5. No empty promises when speaking to employees.

   A manager’s congratulatory speech will not evoke pleasant emotions if it is based on frankly false facts. For example, if the company’s affairs are heading towards the abyss, then it is inappropriate to talk about becoming a leader next year. You should also not promise salary increases and bonuses if in fact this is not provided for by the company's management.

6. Current topics of congratulations.

   Ideally, the leader of the company knows what is happening in the ranks of his subordinates. Therefore, it is advisable to reflect in what is said those aspects that really concern employees. If the past year was not very successful in the field of finance, then employees will want to know about the manager’s plans for the future that can bring success. In a team where there's a collision going on Newbies with old-timers can raise the theme of the experience and wisdom of the “oldies” and the fresh strength of the young, which together will raise the organization to a new level.

7. You should not duplicate someone else's congratulations.

   The speech for the leader must be invented and briefly outlined by the leader himself. Even the bright words of another person can sound ridiculous when retold. Firstly, it’s easy to just get confused and lose your way, making a speech that is not your own. Secondly, there will be no sincerity in this appeal, which the members of the team will immediately feel.

8. Congratulations should not contain negativity.

   Even if things are going badly in the company, you should not darken the mood of everyone present. It is better to sort things out during meetings and gatherings, but not during a corporate party. There should not be a situation where “they started for health...”.

9. The structure of the leader's New Year's speech.

   A New Year's address needs an introduction, a main part and a conclusion with a call, for example, to sip champagne for good luck in the coming year. In order not to get confused and not to say a lot of unnecessary things, it is advisable to at least write down what to say at the beginning, middle and end.

The manager's New Year's speech unites the team, lifts the spirit of employees, instills hope that troubles and problems will remain in the past year, and the coming year will bring more good than bad. And the leader must support the team by speaking words from the bottom of his heart. The work of the team in the coming year depends on and in the congratulatory New Year's speech, made even by chance. Good luck with your corporate event!

Non-material motivation of employees. There's a muse for everyone

December 17, 2014 - 5 comments

In a large company N there are many different departments. The people in them seem to be from different planets. The IT department is like a large silent aquarium, and the sales department is like a flickering anthill. In production there are handy, real men of the old school. The movers are all from the same mother - heroes. Marketers and advertisers resemble a motley crowd at a fashion show... In general, a motley crew has gathered.

The time is approaching New Year's corporate party. The manager thinks for a long time about his speech for verbal non-material motivation of employees. He is an ideological person, and he really wants people to listen to his monologue, not because they have to, but because the speech is catchy. He wanted to raise the morale of employees for the next year, so that everyone would receive the right message and feel like an important link in the overall chain, on which the success of the company to some extent depends.

Yes, you can simply sum up the results of a year of activity, as he did last year, and everyone will cluck champagne, hearing once again what they already know (the secretary always has her finger on the pulse of the company and loves to talk). But I want more effect from his speech at a corporate event.

And then this note caught his eye. Just in time!

Below is an example of verbal motivation of employees along vectors that are completely different in content. In system-vector psychology, a vector is a set of mental properties, certain features of thinking. There are 8 such vectors in total, they are radically different from each other. A person may have several vectors in a set, and according to it, the person chooses suitable job. In other words, from each according to his ability. The desires and values ​​of people with different vectors do not coincide, because different people completely different words motivate best.

Separate parts of the leader’s speech, examples by vector:

A) We have a wonderful team. I would like to wish that a healthy, warm atmosphere is always maintained within the office walls, high culture communication. So that we are always as responsive and kind to each other, support good mood each other. The best decoration for a person is a sincere smile!

B) On behalf of the entire management team of the company, I would like to express my gratitude for the consistent quality of work. I would also like to wish each of us professional growth and acquisition of new necessary experience. After all, a company grows when each of its employees grows, in their own niche, in their own direction.

C) Everyone contributes to the common cause in their own way. Our strength is in unity. I want you to come to work and feel like you are part of one whole - our huge company, each at your own workplace.

D) Inspiration comes when a person is comfortable working. Therefore, I want to say that the company’s management is open to any comments and suggestions. I also wish that the company’s intellectual potential continues to amaze with new non-standard solutions. After all, sometimes everything depends on just one idea.

E) We have accomplished a lot over the year, and we will certainly increase our successes next year. Financial stability and high wages for everyone directly depend on everyone. The company management, in turn, guarantees decent financial motivation our employees. Let's raise our glasses to success and good luck!

Yes, it is important for everyone to come to work not in a terrarium, but in a healthy atmosphere. And so that management notices the efforts and does not leave them unattended. And so that the spirit of the team is felt, and the work is comfortable. And so that the salary does not upset you. But, for some people certain moments are much more important than for others. How art is important for an artist. How music is important for a musician.

Each of the vectors has its own values ​​and desires. Let's figure out who they are addressed to to a greater extent The following are excerpts from the leader's speech.

Employee motivation, examples by vectors

A) Visual vector. These are the most emotional people, with wet eyes. Their creative thinking and sensitive vision makes it possible to work in those professions where you need creative look, creativity. Spectators create warm relationships with people in the team and become attached. Of course, viewer differs from viewer, it all depends on the state of the person’s psyche, as in any of all 8 vectors. It can be either a kind dandelion or a snobbish snake. Carefully select creative visual personalities among candidates for vacancies, because the general emotional atmosphere in the team in a sense depends on their condition. A harmonious spectator is a decoration of the team in every sense.

The best motivation the work of employees with a visual vector - friendly staff, pleasant communication. They languish without new emotions, friendships at work. Also important to viewers external factors– office design, the opportunity to wear the clothes they like to work, to be fashionable. It brings some pleasure. Visual person in the team it can be seen by all sorts of trinkets, decorations, interesting details, special style clothes. Want to put a pot of violets on the table? Let him place it! You don’t understand why, but for him it’s important - beauty inspires. From time to time, simply pay attention to the viewer, smile back, focus on creative qualities. This stimulates him well.

Of course, you need to understand what kind of viewer this is and what his scenario is. Some skin-visual ladies will not be keen on work, but will quickly sow discord in the team, constantly batting their eyes in front of all representatives of the opposite sex. Not very developed spectators can also be hysterical.

B) Anal vector. The most diligent people. They always strive to finish what they start, and moreover, to do it efficiently. Slow, meticulous, focused on details. They love to work with their hands, teach and study, process and systematize information. They have a good memory. They perceive everything new with caution; they must be prepared for any changes in advance for some time. If you promise something to such a person, do not forget about it. Otherwise, you risk causing him resentment and a negative experience of communicating with you, which the anal sex will definitely remember. This can harm relationships, no matter whether you are a manager or just a colleague.

Equality and fairness are important to anal people. If you decide to give a cash prize, be persistent! Yes, it will seem funny to you, but a person may well be embarrassed because of the bonus, because with it you violate his equality with others. The best motivation for the work of employees with an anal vector is recognition, gratitude, honor and respect. Therefore, before a cash award, first hand the person a certificate with a clear indication of what he distinguished himself in, and only then - an envelope. He will hang it in a frame at his workplace and will be motivated for the year ahead. Anal will definitely appreciate your directness and sincerity.

C) Muscle vector. This simple people, workers, large build. Without any problems, with an even attitude towards everyone else. The best motivation for them is a correctly, clearly defined task, a sense of team, an adequate boss, and the provision of food by the employing company.

Don't scold musclemen for doing the job incorrectly. You scold the one who gave them instructions. Muscle workers need to describe and explain each step, draw visual instructions, and clearly set the task. Do not expect initiative, creativity, or the ability to make decisions on their own from them. Muscle workers work as loaders, builders, in production, where physical labor is needed.

D) Sound vector. Introverts are able to concentrate and think abstractly. They have a special intelligence. Sound people are the idea generators of companies. Closed, strange, slightly astronauts. Sound people are owls, so don’t give them any important tasks early in the morning, wait until their brain starts working. Ideally, if you have such employees, allow them to work on some kind of individual schedule, if possible. Rest assured that by asking for time off to work at home or hanging out in the office in the evening when everyone has already left, the sound engineer will deliver what you need.

Motivating employees of an organization with a sound vector begins with: the possibility of privacy and concentration, silence in the room, and the absence of auditory irritants. Place them in offices away from the sales department. Do you see how someone is constantly trying to hide somewhere in the office with a laptop? These sound guys. He would happily work in the storeroom, as long as they didn’t touch or make noise around him. If you want to say something, speak quietly or write in a letter. In general, try to duplicate tasks by email, as the sound engineer may get lost in his thoughts and listen or forget something you said. The main thing for sound artists is the meaning of their work, ideological commitment, and constant mental tension. Admire the result and praise your genius.

E) Skin vector. These are people with logical thinking, pragmatic and rational. The leather workers won’t lift a finger in vain. They are inspired by money. Time and financial gain are something leather workers think about constantly at work. As a rule, these are sales department employees, managers, supervisors, sales representatives, logisticians, economists, accountants, lawyers, etc. The best motivation for sales department employees is bonuses, increased profits, and flexible schedules. Their leader needs to take good care of discipline and subordination, since leather workers are ambitious people and can be arrogant.

The most developed leather workers become successful entrepreneurs, executives and top managers. The undeveloped ones steal and deceive, and if they become directors or open a business, they defraud clients, skimp on employee salaries, provoking perpetual staff turnover.

Conclusion

Motivating the organization's employees and creating optimal conditions labor for each of them requires an individual approach from the manager. The same goes for finding suitable personnel. When a leader sees his team systemically - who is who according to vectors - then he gives each person what he expects from him. And not what the leader considers necessary for himself. System-vector psychology is a huge bonus to any experience and baggage of team management techniques.