Selecting products for an online store: the most profitable and best-selling items. Best-selling products in Russia: statistics

What to offer the consumer, and make a profit from it yourself? About what is more profitable to sell on the market in coming years and will be discussed in this article.

What is a hot commodity

A hot commodity is a product that is in great demand and is easy to find a buyer for. However, not in every case, popular goods can be unambiguously recognized as reliable and profitable for the seller - those for which a person will come, even if he is limited in supply. Money Oh. Therefore, before choosing products for sale, you should always take into account not only the level of sales in this moment, but also in the future, and also to calculate the profit for one unit of goods sold at the checkout.

Good selling product– this is a product that will be equally popular both in times of crisis and during times of economic development.

It is easier and more reasonable for an entrepreneur to earn a little less income by selling reliable products (always necessary) than expensive risky products that are purchased situationally. Compare cereals and delicious seafood: a person can eat buckwheat several times a week, while he will only eat caviar or shrimp on a holiday.

The simplest examples of in-demand products

If you sit down for a minute and think about the most frequently purchased in Russia goods, then bread, cigarettes and alcohol come to mind. This is true, but this does not mean that opening a business selling any of these products is guaranteed to bring high and stable income or any advantages over other products.

Take, for example, cigarettes - one of the most popular products in the Russian Federation. The cigarette business is far from the most profitable. This is all due to the system, which is aimed at creating maximum prices in this particular niche.

Or take alcohol for consideration.

Not every drink from the huge variety will be on the list of popular leaders. Expensive elite drinks - wines, cognacs, whiskey in rare cases can be brought stable income business owner in the same way that cheaper and more accessible drinks do. Beer is considered the most popular drink. For the past 5 years, its sales have confidently maintained their position at the same high level. But sales success is weak alcoholic products influenced by many additional factors: location, assortment, competition, brand.

But no matter how high and massive sales of alcohol and tobacco products may be, there is another profitable product for a business that every person purchases every time they go shopping. And this place of honor belongs to the ordinary plastic bag. Starting polyethylene production is not so easy, but people make millions of rubles from this insignificant product.

Popular popular products in Russia (in examples)

Now in the Russian Federation the population is mainly interested in simple baked goods, vodka and cigarettes. But here the entrepreneur needs to be careful at the start: all specified pricing positions are subject to certain restrictions provided for by law. Thus, it will be necessary to ensure an extremely large turnover in order to make a profit, and this is difficult in the sales market, since competition in these segments is very high.

To those in demand in the territory Russian Federation V currently relate:

• small household appliances, budget electronics;
• electrical goods;
• household chemicals and personal care products;
• Kids toys;
• simple food products (mainly bakery products, semi-finished products, oils, cereals and cereals, vegetables, tea).

However, a popular product and a profitable one are not the same thing.

The latter includes everything that the buyer is willing to spend his money on, without thinking too much about the amount. Such products, small and rather banal at first glance, can be sold for good profit. Usually the assortment of this retail " cheap» is presented in small shops and stalls, and is purchased for free in China: dishes, hygiene products, stationery, small items useful in the household (clothespins, hangers, hangers, adhesive tapes, etc.). Thus, a profitable product is everything that surrounds us every day, which a person uses regularly.

The buyer will always need food, so even in a crisis, food products do not give up the leading position in sales. Consumers try to avoid expensive offers and look for affordable analogues, for example, instead of natural cheese, they take a cheese product.

Another profitable position is gastronomic products by weight. Nuts, teas, dried fruits, dried seafood and other small items, which are purchased in huge quantities in China or Asian countries, and then sold in small containers at a premium. So much and cheap turns into little and expensive.

How to choose a popular product for your business niche

Everyone chooses a certain strategy for themselves:

• sale of risk-free goods with smaller but stable profits;
• trade goods from a high-risk group and obtaining unstable, but at times high profits.

Most entrepreneurs will choose reliability, that is, the first option. When looking for goods for commerce, you should start not from the most popular varieties, but from promising and profitable ones.

The most purchased goods in the country can be grouped into the following categories:

• small household appliances - among them kettles, irons, mixers, blenders, hair dryers and others, without which life is in principle possible, but with them it becomes more comfortable and simpler;
• electrical goods - this includes sockets, switches, light bulbs, adapters and other similar items that a person needs;
• sanitary items - plumbing fixtures and components that tend to be damaged - these are gaskets, valves, taps, showers and others;
• tools for daily use - include hammers, saws, nails, screws, screwdrivers, axes and many other household essentials;
• household chemicals - includes various cleaning products, detergents, personal hygiene items that people purchase on a regular basis;
• items of clothing and shoes are goods that a person will not buy every day, but cannot do without them;
• goods for children - clothes, toys, shoes, accessories, accessories for everyday life, etc.;
• other daily goods.

There are also leaders among food products. According to statistics, the most purchased for Last year steel in the country:

• meat, including chicken, pork, beef and turkey;
• chicken eggs;
• semi-finished products - are in great demand among women;
• frozen seafood and fish;
• vegetable oil and butter;
• cow's milk;
• pasta, flour and flour products;
• salt, sugar;
• cereals – rice, buckwheat, oats;
• Black tea;
• fruits – bananas, apples;
• vegetables - onions, potatoes, cabbage, carrots.

Among all the variety, some products are in great demand, while others are in less demand. How to do right choice and stop at a certain type?

1. Focus on your own knowledge, interest and dictates of the heart. Not every product will bring equal satisfaction from working with it. Somewhere there will be a lack of knowledge, somewhere experimental knowledge, somewhere the frequency of implementations. The key to the success of any sales should not lie in the thirst for a quick profit. First of all, you need to love your own business.
2. Comparison of product groups that are most suitable for you. If you are torn between several types of products and do not know which one to give preference to, a detailed analysis will help you decide.

The first steps towards a big deal

Once you have decided what to sell , you need to answer a number of questions that will help develop a business strategy. So this is:

• where to sell;
• to whom to sell.

The solution to the first question can be found in two ways:

1. Open a retail outlet, go to the market , rent premises for a store, rent a stall or retail space, and so on.
2. Trade via the Internet. This method will reduce the prices of goods and attract more buyers.

Any of these options has both advantages and disadvantages. Not every product can be successfully sold on the Internet, and not every product on store shelves can attract the same interest as on the Internet.

Now let's return to the second question - who will we sell the goods to?. If products are in demand mostly among the elderly population, then there is no point in organizing trade via the Internet. Regarding real trade, it is also important to decide on buyers in order to profitably locate your sales markets in the future.

The next step is to take into account all your capabilities in the following aspects:

• availability and volume of start-up investments for starting a business;
• When opening a retail outlet, it is advisable to carry out preliminary marketing research in the proposed territory: demand opportunities, traffic flow, likelihood of competition, etc.;
• care must be taken to ensure maximum demand in the chosen location, as well as sustainability of demand for the product even with changes in the economic situation.

Upon detailed study of the listed aspects and correct answers to the proposed questions, opening a business It won't seem so complicated and scary.

Online trading

Offering products online is beneficial for several reasons. Firstly, global network coverage in the Russian Federation is over 70%, and this figure is growing every year. One way or another, almost all residents of the country have access to online stores. Secondly, if previously online shopping was popular among young people, now these people are getting older, and the “army” of young visitors to sites is constantly replenished, that is, sales volumes are also growing. And finally, thirdly, the rhythm of life forces us to look for more quick ways purchasing the necessary products, so online stores come to the rescue (they are visited from computers, and 1/3 of users are visited from tablets and smartphones). In addition, shopping in them becomes more profitable and saves your budget.

Hot products on the Internet

What to build an online business on, what to do to a greater extent required by users who prefer to shop online?

Electronics

The first group includes all kinds of electronic devices and electrical goods with compact dimensions: home and kitchen appliances, mobile gadgets, laptops, readers, tablets. As for various kettles, toasters and coffee makers, it is better to organize their sale on well-known sites, since opening your own online store is an expensive business, and you will also need to constantly compete with major players.

Perfumes and cosmetics

This group includes eau de toilette and perfume, cologne, face and body skin care products, cleansing serums and gommages, and decorative cosmetics. The range can also be supplemented with accessories for applying and removing products.

Gift items and toys

Even in the absence of money, people strive to pamper a loved one with a gift. Unusual items are purchased for adults, and toys (plush, plastic, radio-controlled) are purchased for children. Quadcopters and their accessories are becoming popular.

Clothing and shoes, accessories

People are forced to turn to online stores for such a seemingly simple product due to the high price in regular retail outlets. Often on the Internet it is possible to find a similar product much cheaper, plus with free delivery - a double benefit, and the person does not need to leave home anywhere.

Green tea, coffee

Trade in these products is promoted by customers seeking to healthy image life, advocating for cleansing the body and saturating it with useful elements. Despite the crisis, many people cannot deny themselves a cup of delicious drink.

Prices for online purchases

Any person organizing a business is interested in what price premium can be made on the assortment, how much revenue he will ultimately receive by selling all the purchased goods.

For the most everyday goods, the markup cannot be large, from 5 to 35%, and only large stores can afford to do this. But even they, like smaller entrepreneurs, strive to find goods with a high markup from 100% (umbrellas, bags, gifts) to 300% (cases for gadgets, seasonal products). It is most profitable to purchase cheap Chinese products, and only then sell them on the territory of the Russian Federation at several times more expensive.

If you plan to open a store from scratch, then it is better to refuse to sell equipment and electronics, since they need to be purchased in large quantities, and customers may experience breakdowns during operation.

At the start of opening a business, it is quite possible to start trading wow goods (purchases of impulse demand). This includes various items that will help a person do something without special effort(belt for weight loss, exercise equipment for separate groups muscles, saving deviceselectricity, fuel). The main thing is that such products are not perishable (since the percentage of disposal of expired raw materials is high), and do not require special storage conditions (humidity, temperature), since you will have to look for additional premises and spend money.

Statistical data

As an illustrative example, we present information collected using the well-known Avito portal, where both individuals and companies sell. Yes, for last year users spent almost 34 billion rubles on products from 5 categories:

• personal goods – 6.5 billion;
• products for home and garden – 5.5 billion;
• products for recreation and activities – 3.5;
• household appliances – 15.2;
• everything for pets – 4.7.

The leaders according to statistics were seasonal goods (for example, fans and tents were well purchased in the summer), gadgets and components, and clothing.

general Statistics for 2016 allowed us to create the following list of the 10 most frequently purchased products on the Internet:

1. Small household appliances became the top sellers on the Internet.
2. In second place are cosmetics and perfumes.
3. They took an honorable third place Cell phones. Moreover, approximately 10% of citizens RF They regularly update their gadgets by purchasing phones on the Internet at better prices. On average, people purchase models that cost up to 600 US dollars.
4. Then come tablets and laptops.
5. Toys and original gifts.
6. Licensed software.
7. Shoes, clothing, accessories.
8. Books. It is quite interesting that, despite the free, easily accessible and convenient nature of the electronic version of books, paper-bound literature is sold at a good pace via the Internet.
9. Order and pay for tickets online.
10. Large home appliances.

But most of one of the most popular goods is not suitable for starting online trading from scratch. For example, even if you have enough money to invest in a large household. equipment, then you need to purchase it only in bulk and in large quantities. The costs of breakdowns cannot be excluded. A market is already crowded with large entrepreneurs with whom it will be difficult to compete.

Difference by region

In many ways, demand depends not only on how much money the client has in his wallet, but also on seasonality. The keyword selection service will help you evaluate this parameter. wordstat.yandex.ru. On this site you need to enter the query you are interested in and select the region. Next, the system will show how many times the word was requested during the month. To assess the seasonality of a product, just switch to the “query history” and look at the data provided. Based on the information received, it is easy to conclude which product will be more interesting to people in summer or winter.

Of course, assumptions can be made based on life experience, but statistics are much more reliable than subjective hypotheses.

For example, a person should need a rain umbrella in the fall or spring, but in reality this product is most purchased from May to September.

Another direction for local trade is regional branding. This means the production and sale of T-shirts, sweatshirts, mugs and other souvenirs with the logos of a district, city or region, or, for example, clothing for Siberians.

As you can see, determining the most profitable product is not so difficult, because in fact all these products are everything that we need almost every day. Those things that a person cannot refuse even in a crisis will always be in the shopping cart when leaving the store.

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According to experts, trade is the most promising direction entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. In this publication we will try to determine which products are in greatest demand during the crisis.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If we carefully analyze the market demand in the past year, we can understand that people buy food most often. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

According to sociological research, at the end of last year, sales volumes of non-food products increased significantly, and in particular, household appliances and electronics. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, consumer demand for passenger cars, construction equipment and materials is likely to decline in 2019.

If we talk about industrial equipment, there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain it in good condition. old car. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since it suffers the most from the crisis middle class. Due to a significant reduction in income, this group of the population switches to cheaper goods, therefore trading enterprises those selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that in the low-price segment there is high level competition, so you need to make an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let's try to figure out which product is the most high demand in Russia. To do this, let's look at each group in more detail.

Food

Experts unanimously say that the demand for food in Russia will only grow in 2019. All people have a need for food, regardless of the economic situation. No person will completely give up food, unless they remove something from their diet to save a little money. According to statistics, the demand for goods in 2019, the cost of which is increasing, will begin to increase rapidly. Consumers believe that in the future the price may rise even more, so they stock up on food for future use. Some entrepreneurs deliberately create a stir and thereby significantly increase their profits.

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. IN Lately Buyers' interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity - cheap quality products from little-known brands, as well as stock and second-hand clothing.

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of the total population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to wage fierce competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of the huge number of different offers, they will come exactly to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They have been replaced by farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are products for which people do not spare money, even in a difficult economic situation. This alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic beverages. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out which handmade products are in demand. The most in demand on the market:

• Paintings. Modern Art significantly different from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
• Women's bags. It's about about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
• Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing unique, high-quality clothing. There will always be buyers for original original models.

Focus on new fashion trends And national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents are familiar with this chronic disease. major cities. Enterprising people invent various ways solutions to this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of ​​activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular areas of activity in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 30 voted. Rating: 4.90 out of 5)

The most popular business - factors that determine the demand for a business + 9 ideas.

Let's be honest - almost any person does not want to work “for his uncle” all his life, and then at one fine moment the understanding comes that it is time to start his own business.

But even during periods of economic prosperity, no one wants to discover an idea that will obviously fail.

What then can we say about times of crisis, when the slightest mistake can lead to losses.

Therefore, any entrepreneurial activity must begin with the search and selection of an idea.

And if you are reading this article, you probably want to know which the most popular business.

Let's try to answer your question.

How is business demand determined?

It’s impossible to say which business is in demand and which is not.

Remember the expression: “For every product there is a buyer”?

So this phrase clearly demonstrates the fact that all people are different, and what one needs will be absolutely useless for another.

In general, whether a business is in demand or not is influenced by the following factors:

• country and regions within it;
• purchasing power of the population;
• season and fashion.

What does this mean?

For example, in Ecuador no one needs fur coats or down jackets, and in winter in the north of Russia they will only buy a swimsuit on sale.

Therefore, the choice of business idea should be approached taking into account the above.

So that you can determine the demand for a business, study the following points:

• the presence and dynamics of demand for goods and services;
• availability of necessary raw materials and supplies;
• presence of competitors and their pricing policy;
• short payback periods.

Thus, you just need to study the market and understand what the population of a particular country and locality needs.

For example, in big city There will always be a demand for a business selling fresh vegetables and fruits, while in the village almost everyone has their own garden, and its residents buy only those products that they cannot grow in their beds.

What is required from an entrepreneur for his business to become in demand?

When starting a business, you should not rely only on luck.

Success depends not only on influence external factors, the entrepreneur himself must make every effort to be noticed.

• First, to determine whether a business is in demand or not, you need to select several ideas and analyze the demand for them.

Secondly, the entrepreneur must convey to the consumer the importance of his goods or services, and prove that his business will really be in demand.

This is especially true for some new products on the market.

To do this, you need to conduct a competent and active advertising campaign.

• Thirdly, you will need to hire qualified personnel who can find an approach to each client and convince him that he needs a product or service.

The most popular business in various fields

As has already become clear, there is no single “recipe” for business that can be called the most popular, if only because human needs are multifaceted.

Basically, three areas of business activity can be distinguished:

• trade;
• production;

Let's give examples various types business ideas that will be in demand among the population.

The most popular business in the trade sector

We will not give examples in the form of opening stores with food or clothing.

Regardless of the income of the population in a given period, these goods will still be in demand among the population, people will simply try to save.

Still, I would like to pay more attention interesting ideas in-demand business in modern times.

1. Thrift store.

“Business is the art of extracting money from someone else’s pocket without resorting to violence.”
Max Amsterdam

This popular business is especially relevant during times of crisis, both for entrepreneurs and for buyers.

At such a time, not every person can afford expensive new clothes, so he’s looking for cheaper options to dress.

You can open regular, children's or elite.

And investments to implement such an idea will be minimal, since you will need to invest in paperwork and renting premises.

Although even the second costs can be eliminated if you create an online store in the form of a VK or Instagram page.

At first, you don’t even need to hire anyone, so the entrepreneur himself can take on the responsibilities of the seller.

The idea of ​​a consignment store is that people bring in their clothes and set their own price for them, and you are required to sell them and take your commission.

When you open an IM, you will simply post information about the goods you sell online and give buyers the seller’s contacts.

2. Selling organic and healthy food.

In the last few years, one can notice a trend of increasing popularity in the field of fitness and proper nutrition.

Besides, everything more people begins to take care of his health, and studies the composition of food products, which can even consist of half of different food additives and preservatives.

But to open an eco-store that is truly in demand among the population, you will have to invest quite large sums money, effectively advertise your business, and also find suppliers who specialize in the production of healthy food.

So you can sell:

• organic fruits and vegetables;
• cereals and grains;
• bakery;
• natural sugar substitutes;
• vegetable and butter;
• dairy products;
• fresh meat without stabilizers;
• natural sweets;
• tea and coffee;
• dried fruits and more.

You can also open your own online store and sell through it non-perishable products that can be sent by mail.

3. Opening a pharmacy.

Of course, it’s not as simple as a food kiosk, but if you want and have the funds, this is a great idea for a truly in-demand business.

The purchase of medicines and medicines is carried out every day, because people, unfortunately, do not stop getting sick.

To work in this area, an entrepreneur will need to collect a number of permits, obtain a license and hire workers with higher pharmaceutical education.

Investments in opening a pharmacy are really large, and we are not talking about expensive rent and paying decent salaries to employees, but about the purchase of goods - medicines of various types, medicinal cosmetics and other related products.

Popular business in manufacturing

Manufacturing industry quite diverse and concerns various fields life, and anyone who wants to have their own business will be able to find an idea for a popular business.

1. Processing industries.

Our planet increasingly resembles a warehouse of used things, this problem is especially relevant in post-Soviet countries where the recycling industry is poorly developed.

This area includes the idea of ​​rubber tires, glass containers, plastic, paper.

The profitability of such a business lies in the low cost of raw materials and the presence of a small number of competitors, as well as the demand for processed products on the market.

To open such a truly relevant and in-demand business, you need to:

• decide on the direction of activity;
• study technological process production;
• rent a production facility outside the city;
• purchase appropriate equipment;
• hire staff;
• find those who need processed products.

2. Production of building materials.

Even during a crisis, cities continue to be built, and people make repairs in their homes.

And for this you need various building materials - wood, dry building mixtures, bricks, metal profiles, tiles and much more.

Therefore, if you open even a small production of building materials, you can be sure that you will have a sought-after business.

If you have a small start-up capital, then choose one direction and work on its development at first.

At first, you can sell finished goods to small hardware stores.

But as your business expands, don’t be afraid to enter the regional and then state markets.

But for you to succeed, produce only high-quality building materials, and then you will always have buyers.

3. Charcoal production.

The scope of application of charcoal is quite wide.

It is used in the construction industry - for the production of varnishes, construction powders, in production - as fuel, in everyday life - for starting fires in fireplaces and barbecues.

Thus, this production can be classified as a sought-after business, since it has diverse consumers.

To implement this idea, you do not need to rent a large room and buy expensive equipment.

To begin with, you can limit yourself to 20 sq.m. and a stove costing 350-450 thousand rubles.

In-demand service business

The service industry is especially attractive to those who like to communicate with people.

This includes entertainment, catering, household, financial, legal, insurance, hotel, postal and other services.

So, you will know the “kitchen” of the business from the inside, which will make your life much easier.

1. Delivery service.

The demand for business in this service sector is associated with the constant increase in the number of online stores and the number of orders.

You can provide large goods, small parcels, prepared food, correspondence.

On initial stage You can do this kind of business at the city level, that is, work with local online stores, catering establishments, offices and the general public.

To begin with, you will need an office space and a car - a light one for the delivery of small parcels and correspondence, and a cargo vehicle for large parcels.

Also, franchising is highly developed in this business, so if you don’t want to start from scratch, you can buy a franchise.

2. Consulting: accounting, auditing and legal services.

This is truly the most popular business, as various individual entrepreneurs and companies are constantly opening.

But not everyone understands accounting and jurisprudence issues.

Firstly, many do not want to risk their money and are ready to entrust these matters to specialists; secondly, there is no need to hire individual workers, it is enough to conclude contracts with such companies.

The business of providing consulting services is carried out by those who have appropriate education and experience in this field.

Here you can act alone, or you can find the same specialists who will also be interested in their independence.

3. Website development.

Any self-respecting company or firm should have its own website.

But not everyone understands how to create it, so they resort to the services of webmasters.

Therefore, website development services are a truly in-demand business, especially in modern times.

But still, the market is experiencing a shortage of competent and creative specialists, since most of them often offer to work according to a standard scheme.

In addition, most companies that have been operating for a long time have their own websites, but they need to be improved and constantly developed.

This once again confirms the fact that having knowledge in this area, you can safely start your own business.

You can act alone, but it’s still better to team up with other webmasters and open a company.

Firstly, you will reduce costs significantly, and secondly, you will work in a team.

Current business ideas for 2017 are collected in the video:

The proposed ideas are just a part of what can be discovered the most popular business.

This also includes sewing/repairing clothes and shoes, construction and repair work, PR, maintenance of electronic equipment and much more that the population needs.

What is profitable to sell - 5 options for high-demand products + 5 fashion products + 5 products that are suitable for online trading + useful tips.

If you want to open a business related to trade, you are probably interested in: what is profitable to sell.

This is a completely natural question that arises at the beginning of the entrepreneurial journey, because no one wants to work at a loss.

Due to the economic crisis, the purchasing power of the population has decreased, but people still continue to buy goods and use services.

It is for this reason that sales will always be in demand and profitable.

But you still need to find your niche, analyze demand and set adequate prices, otherwise you may end up with “ broken trough"in anticipation of generous buyers.

How to determine the demand for goods that are profitable to sell?

Opening any business begins with market analysis, namely, determining demand.

Why is this so important?

Imagine finding suppliers from whom you purchase goods and opening a brick-and-mortar or virtual store.

You spend days, and then weeks, waiting for the first buyers, but the goods still lie there.

Where are the promised benefits and profits?

Therefore, to prevent such a situation from arising, it is necessary to conduct a demand analysis.

Instructions for demand analysis:

Refer to the Internet.

This will be especially true if you want.

To do this, you need to study query statistics using Yandex Wordstat and Google Trends.

For example, you want to sell educational toys for children.

To do this, enter keywords and check the number of requests.

If the figure is modest, it means that no one is interested in such a product.

In a situation with a large number of requests, you have a chance to start selling your toys profitably, but at the same time, this niche may be occupied by many competitors who will create interference.

Conduct marketing analysis.

To do this, check the supply and demand ratio in the selected niche in your region.

Pay attention to what people are buying and which stores are empty without customers.

Also analyze the prices.

Perhaps they are overpriced for some groups of goods, and therefore the population is not ready to buy them for this very reason.

Decide on your target audience.


Here, analyze the gender, age, purchasing power and location of your future buyers.

For example, people from small town They are unlikely to appreciate your desire for luxury dishes, where one plate will cost 5,000 rubles.

The same applies to the sale of agricultural machinery in the center of some metropolis.

But if in your city there are many young families with small children, and there are no stores with goods for them, but you see that there is a demand for them, then this is definitely your option, and you will be able to sell them profitably.

Conduct a survey of potential buyers.

Compose a short questionnaire with questions, print out the required number of copies and distribute them to residents of your city.

Questions should be short and succinct so that a person can answer them in just a few minutes.

If you don’t want to bother with leaflets, then just conduct a survey on social networks.

To do this, find groups in your city and talk to their administrators.

Try a trial placement of contextual advertising on the Internet.

Let's return to the online store.

Thanks to this method, even before you start selling, you will be able to understand what is profitable to sell online.

To do this, create a landing page on the Internet (the user goes to it when they click on the ad), on which you will place information about the product.

Of course, users will not be able to place a real order, since they will be notified that the product is out of stock or there is a problem with the server.

But by the number of clicks from the order page, you can analyze how interesting your product is to the population.

What is profitable to sell: 5 categories of goods “high demand”

Anyone who is at least a little familiar with the laws of economics knows that demand creates supply.

This one is truly catchphrase accurately demonstrates trade relations.

When a population has certain needs, someone must satisfy them.

And those seeking an answer to the question: “What is profitable to sell?” come to the rescue.

And what the population wants will be profitable.

Products in high demand include:

Food.

But it’s important not to make a mistake here; if there is one grocery store for every three residential buildings, then this is definitely not an option.

To sell food products profitably, you can choose one of the following options:

• opening a store on a busy street or in a new area of ​​your city (this is especially true in big cities);
• opening stores with a certain category of goods, where you can offer customers a wide range of tea/coffee, dairy products, baked goods, organic vegetables and fruits.

1. Cosmetics, personal care products and household chemicals.

   
   After food, this category of goods is in second place, along with clothing.

   Such products are used up quickly, so people must constantly renew them.

   If you want to sell them profitably, then take a closer look at new brands, as well as those that can only be found on the Internet.

   Clothes and shoes.

   During a crisis, many are looking for an opportunity to save money, so it is profitable to sell inexpensive clothes and shoes.

   It tends to be updated more frequently among the population, so you may end up with repeat customers.

   If you are ready for a larger-scale business, but do not want to spend a lot of time and effort on advertising, then pay attention to popular franchises.

   It is profitable to sell them because babies grow quickly, so parents are forced to constantly buy something new.

   Particularly in demand are diapers, hygiene products, baby formula, bottles and other products necessary for children.

   Household products.

   This includes everything from small kitchen utensils to furniture and household appliances.

What is profitable to sell now?

Now let's move on to what is profitable to sell today.

Small sports equipment and sportswear.

If you take advantage of the fact that fitness is fashionable now, you can create a profitable business.

Therefore, feel free to start selling home sports equipment (dumbbells, elastic bands, steppers, fitballs, weights, etc.), as well as sportswear.

Coffee scrubs and Black Mask.

These products gained their popularity thanks to.

And despite their great variety, you can break through if you offer the girls new manufacturers or a better price.

Original accessories.

With the right presentation, you can profitably sell cases for phones and tablets, backpacks, bags, wallets, hand-knitted hats and scarves, newfangled chokers, jewelry, pillows, cups, photo frames, candles and home decorations.

You will be required to create a specific concept for the chosen direction, and try to offer customers something that is not yet on the market.

For example, you should not sell bags and wallets that can be bought in a regular store; offer handmade accessories or in a specific style.

Anti-stress coloring pages (coloring books for adults).

This is a bestseller this year and last year.

You can really get hooked on these coloring books, and having painted one copy, you want to start a new one.

Plus it's a great gift.

Therefore, look for a variety of options so that the buyer can choose what he likes.

Beard care products.

Again, it was fashion that left its mark here.

Increasingly, you can see young people and men growing beards on the streets.

Therefore, various means for their care are extremely relevant.

Open a small conceptual and stylish store with a wide range of beard care products (oil, gel, wax, shampoo), or create a website selling them.

The second option is even more profitable, since you do not need to pay for the maintenance of a stationary point of sale.

What is profitable to sell online?

We gradually approached the topic of what is profitable to sell online.

The volume of online purchases is increasing every year, because buyers benefit from them:

• no need to go anywhere and look for something,
• you can buy everything that you can’t get in your city,
• there is an opportunity to think things over and find a product at a better price.

Of course, it is profitable to sell clothes, cosmetics, children's, sports and household goods on the Internet.

But in this section I would like to talk about those categories that we have not yet touched upon.

5 profitable products to sell online:

Electronic equipment and accessories for it.

This includes smartphones, tablets, e-readers, smart watches, portable chargers, headphones, cases, protective glasses and films.

A markup of 200-400% allows you to sell goods profitably and quickly recoup your investment.

Despite the crisis, people periodically change their electronic equipment, especially since now it can be found to suit every taste and budget.

Spare parts, cosmetics and accessories for cars.

The constant increase in the number of cars leads to an increase in demand for various components and accessories for them.

And during a crisis, sales of them increase to huge volumes.

This is due to the fact that the population cannot always afford to buy a new car, so they prefer to update spare parts for it.

Moreover, not everyone lives in major cities, where there is a huge selection of spare parts, special cosmetics and accessories for the car.

And you can find everything you need on the Internet.

Drones and quadcopters.


Nowadays there is a boom in products of this kind, as people love entertainment.

By attaching a camera to them, you can view the earth from a bird's eye view, which certainly attracts people.

The relevance of selling drones on the Internet is due to the fact that initially they could be ordered in foreign online stores.

In addition, there is a large selection online. aircraft in different price categories.

Hobby goods.

This includes: embroidery, diamond mosaic, items for drawing, scrapbooking and decoupage, etc.

Opening a store with this content is extremely unprofitable, since it is impossible to collect in one locality a large number of addicted people.

LED lightening.

In an era of colossal energy consumption, many are switching to more economical consumption of light.

LED lighting is 5-6 times more economical than incandescent lamps.

This is why it is so profitable to sell new generation lighting.

By providing a wide range of lamps of different wattages and price categories, you can satisfy customer demand.

To trade goods from China online,

Pay attention to some of the nuances that are outlined in the video:

Remember, only after a thorough demand analysis can you know what is profitable to sell now in modern world.

Take your time and look at a few ideas.

Explore each of them in more detail and choose what you like.

Only in this case will you be able to establish an interesting and profitable business.

According to experts, trading is the most promising area of ​​entrepreneurial activity, which allows even a beginner to make a good profit. But before opening a store or any other commercial enterprise, it is necessary to study the demand for a particular product. This approach will minimize risks at the stage of business formation. We will try to determine which products are in greatest demand during the crisis in this publication.

Choosing a direction of activity

Every aspiring entrepreneur must understand that the profitability of his business largely depends on the choice of field of activity. If you decide to engage in trading, first of all, take an interest in what is in demand in 2019. Experienced businessmen recommend focusing on a product that you are familiar with, so as not to waste time studying all the nuances of this business. All you need is knowledge about what product is in demand in Russia.

If we carefully analyze the market demand in the past year, we can understand that people buy food most often. For example, some citizens use mayonnaise as a dressing for dishes. This means that many consumers will have this popular product on their receipts. Mayonnaise is a product that is in great demand and the need for it is constantly growing.

Purchase statistics

According to sociological research, at the end of last year, sales of non-food products, and in particular, household appliances and electronics, increased significantly. This means that in 2019 such products will remain unclaimed, since almost every home has 2-3 TVs and several computers. In addition, consumer demand for passenger cars, construction equipment and materials is likely to decline in 2019.

If we talk about industrial equipment, there may be several options. On the one hand, the profitability of many enterprises is significantly reduced, so their owners cannot afford to invest in new equipment. But on the other hand, in a difficult economic situation, crisis production begins to flourish. This is a great time to build new plants and factories. In this business, you need to focus on equipment that can produce high-quality competitive products. But what the demand for in Russia in 2019 will definitely begin to grow is used equipment. The need for maintenance and repair services for various equipment will also increase significantly.

Enterprises that sell high-quality, inexpensive auto parts are doing well in difficult times. Many citizens refuse to buy a new car, so they have to purchase spare parts to maintain their old car in good condition. It is worth noting that in 2019, the demand for goods related to cars will be high only for the most popular items, for example, anti-freeze or oil. But car cosmetics and expensive accessories will gather dust on store shelves, waiting for better times.

In any case, the first places in the ranking of goods in demand in 2019 will be occupied by food products and budget clothing and shoes for both adults and children. The list will continue with services that allow people to save or keep their earnings. Also in the ranking of demand for goods and services in 2019, gold and jewelry will definitely be present.

Expensive or cheap?

During periods of economic instability, there will certainly be a demand for expensive goods and services. Wealthy citizens transfer their assets into foreign currency, so the fall of the ruble does not affect their well-being. In addition, rich people usually do not skimp on their habits.

The middle price segment will be less in demand, since the middle class is suffering the most from the crisis. Due to a significant reduction in income, this group of the population is switching to cheaper goods, so trading enterprises selling products at average prices will lose some of their customers. If we talk about what goods are in greatest demand, these are budget products and services, for example, cheap food, clothing, alcohol and recreation.

If you decide to start trading, study the demand for goods in 2019 and decide in which direction you will work: will you focus on meeting the needs of rich people or will you supply cheap goods. We should also not forget that there is a high level of competition in the low-price segment, so you need to create an assortment of inexpensive goods of average quality. It's time to forget about middlemen. If you want to earn good money, purchase products directly from the manufacturer. Now let’s try to figure out which product is in greatest demand in Russia. To do this, let's look at each group in more detail.

Food

Experts unanimously say that the demand for food in Russia will only grow in 2019. All people have a need for food, regardless of the economic situation. No person will completely give up food, unless they remove something from their diet to save a little money. According to statistics, the demand for goods in 2019, the cost of which is increasing, will begin to increase rapidly. Consumers believe that in the future the price may rise even more, so they stock up on food for future use. Some entrepreneurs deliberately create a stir and thereby significantly increase their profits.

Cloth

It is unlikely that anyone will be in need of new clothes, so even during a crisis, most of the population’s income is spent on buying clothes. Previously, many of our compatriots bought expensive luxury brand items. Recently, consumer interest has shifted to cheaper clothing and accessories.

Experienced entrepreneurs who constantly monitor which products are most in demand update their assortment by adding inexpensive, fast-selling products. At the peak of popularity are cheap, high-quality products from little-known brands, as well as stock and second-hand clothing.

Personal care products

When thinking about what is currently in demand in the market, it is necessary to note personal care products:

1. Shampoos;
2. Toothpastes and brushes;
3. Decorative cosmetics;
4. Deodorants and more.

This is not all that is in demand. As a rule, the attention of buyers is attracted by inexpensive products that save money, for example, shampoo + conditioner or moisturizing cream for the body and face. This must be taken into account when forming the assortment of a retail outlet.

Household products

Due to a decrease in purchasing power, many Russians have to give up entertainment. People prefer to cook food at home, so restaurants and cafes are empty. Companies that offer food delivery and takeaway are also suffering losses. For some citizens, cooking various dishes is a hobby. Such people make up about 19% of the total population of our country. In this regard, sales volumes began to increase in the market of semi-finished products and ingredients for gourmet dishes. By the way, last year the demand for bakery products decreased, but the sales volume of baking ingredients, flour and yeast, increased by 15%.

To stay afloat, retail outlet owners will have to wage fierce competition. If you want to succeed, constantly monitor the market to find out which products are in greatest demand, increase seasonal sales and optimize your costs.

Medicines

Continuing the conversation about what is now in demand among people, I would like to separately mention various medications. They are considered essential goods, so sales volumes of such products do not fall even in conditions of economic instability.

It is most profitable to open a highly specialized pharmacy, for example, economy class or for selling domestic medicines. The drug business is stable and lacks any seasonality. If you determine what is in demand and manage to organize your business activities in such a way that your pharmacy stands out among competitors, consumers who are tired of a huge number of different offers will come to you.

Farm products

According to the results of sociological research, in 2016 the number of customers in chain supermarkets decreased significantly. This is due to the fact that many citizens of our country prefer shopping at the market. Here you can buy natural and truly high-quality products at affordable prices.

After the introduction of sanctions, there were fewer imported fruits, vegetables and meat in the country. They have been replaced by farm products, which are superior in quality to the same mass-produced products. Therefore, if we talk about what products are in demand in 2019, we can safely say that these are domestically produced farm products.

Alcohol and cigarettes

During a crisis, consumption of various goods decreases, cash reserves decrease and, in general, the standard of living falls. It is difficult for entrepreneurs working in the trade sector to determine which products are currently in demand. But there are products for which people do not spare money, even in a difficult economic situation. These are alcoholic drinks and cigarettes.

Scientists have provided quite interesting data - during a crisis, people visit drinking establishments more often and drink more alcoholic beverages. According to the results of studies, some citizens can save on literally everything, even on toilet paper, but not on alcoholic beverages. Consumers can buy cheap liqueur instead of expensive cognac or wine, but will not give up alcohol. Wealthy people buy high-quality alcohol. Undoubtedly, food, clothing and medicines are in the first positions on the list of goods in great demand, but alcohol is not the last place in it.

Author's works

Recently, such a direction of entrepreneurial activity as handmade has become very popular. Before doing this, you need to figure out which handmade products are in demand. The most in demand on the market:

• Paintings. Contemporary art differs significantly from classical painting. The most popular are abstract paintings with bright geometric shapes or blurry spots. They are often found in the interiors of private houses and in the offices of reputable companies;
• Knitted products. Pay attention to what people are in demand now and get to work. These can be original sweaters, hats, socks, bedspreads, etc.;
• Kids toys. There are many options here. The most important thing is that the toys are made from natural, safe materials, for example, wood;
• Women's bags. We are talking about exclusive products. If you want your products to sell quickly, use high-quality materials and original decor;
• Clay products. Recently, pottery has become very popular. If you are interested in handmade items that are in demand, then pay attention to various souvenirs, plates, spice jars, pots or cups. Exclusive products sell very quickly, so try to do something unusual and original;
• Bijouterie. This is an inexhaustible source of income. The range of such products is huge, and the demand for them does not fall even during a crisis. If you can find your niche in this market segment, the money will flow like a river;
• Exclusive clothing. If you know how to sew and are wondering what kind of handicraft is in demand, start producing unique, high-quality clothing. There will always be buyers for original original models.

Focus on new fashion trends and national traditions. This will help you understand which product is currently in demand in 2019. Don’t forget that you are not just selling products to people, but part of your soul.

Stress Relief Products

Nowadays, it is difficult to find rare goods that are in great demand. But if you take a closer look at this market segment, it can include products designed to relieve stress.

Almost all residents of large cities are familiar with this chronic disease. Enterprising people are coming up with different ways to solve this problem. They offer consumers various goods and services that help relieve stress, and open anti-stress cafes and shops. This is a fairly promising area of ​​activity that allows you to earn a decent income. If you decide to get into trading and are trying to understand what products are in demand, be sure to pay attention to stress relief products.

Tourist trips

Now let's try to determine which services are in greatest demand in our country. One of the most popular areas of activity in this area is tourism. Such a business may seem easy and quite attractive, but in fact there is a huge level of competition in this market segment. The demand for tour operator services does not exceed supply, but despite this, any entrepreneur can achieve great success here.

In essence, a tourism product is a service, but in the market it is considered a product because it can be sold far from the place of production. During the crisis, consumers abandon expensive tours to well-known foreign resorts in favor of relaxing in the lap of nature in our country. If you focus on this in your activities, your business will develop harmoniously and generate excellent income. ( 30 voted. Rating: 4.90 out of 5)